One of the questions I get asked all the time is, “How do I create more engagement on my Facebook Page?” Creating consistent conversation on your Facebook Page is anything but easy. To help you with this challenge, I’ve compiled a few actual Facebook posts from different Pages that have created genuine engagement. These posts are the real deal.
Each post uses a specific strategy that you can model to start eliciting more engagement on your own Facebook Page.
Below are 5 types of posts that solicit massive engagement. Here’s the great thing. Each of these posts are NOT from big brands like Starbucks and Zappos. I wanted to show you some real people having really cool conversations.
#1: BAKE IN AN EASY CALL TO ACTION
The strategy here is all about asking for the action. A LOT of people post quotes on Facebook, and for the most part, they work great. However, because you see quotes these days in just about every other Facebook post, you’ve got to do something extra to make yours stand out. Pat Flynn of Smart Passive Income did just that by not only posting a quote, but he asked his fans to click Like if they like the quote. It’s a simple tweak to the standard “quote post” – but can make a huge difference with your overall engagement. You can also use this strategy when you post tips, ideas and other valuable info on Facebook.
#2: KNOW YOUR “FACEBOOK FAN FUN TRIGGERS”
The strategy here is to combine the “fill in the blank” strategy with specific content that’s fun and will grab your fans’ attention. You’ve likely seen Pages do the “fill in the blank” strategy, in fact I just used this strategy on my Page. And it works great! But to take it one step further (because these days you have to go the extra mile to succeed on Facebook), add a twist to these posts and make them more fun by adding creative images and relating the “fill-in-the-blank” directly to your ideal audience . Knowing your fans’ “fun triggers” gets your posts noticed by the people who matter most – your ideal audience. That’s exactly what LittleFriendsPhoto did above and with 314 Likes and 91 comments, this strategy seems to be working just fine for them!
#3: ASK FOR FEEDBACK ON YOUR PROJECTS
The strategy here is 3-fold. First (and most importantly), when you ask your fans for feedback, you show that you genuinely care what they have to say. (Lewis Howes does this very well.) This helps you create raving fans. Second, fan feedback can be extremely valuable and ensure that you’re on the right track with your projects. And third, when you pull the curtain back a bit and let people know what you’re working on (just as The Abs Expert did above), you create excitement and curiosity around your upcoming projects. This pre-buzz can go a long way when you are ready to launch. Both examples above have done a great job of teasing their content to create excitement around it.
#4: LET YOUR IMAGES DO THE TALKING
The strategy here is to dominate the news feed. When you can include images that spark engagement (like the MorningCoach.com post above) or post peculiar, fun, or interesting photos (like the 2 dogs in the water), you can instantly stand out amongst all the other posts in your fans’ stream. Facebook posts with photos can get up to 80% MORE ENGAGEMENT than posts without photos. When you have the opportunity to post a great photo, don’t pass it up!
#5: BE A REBEL WITH YOUR PROMOTIONS
The strategy here is to try something different with your promotions. The unusual, entertaining and/or untraditional promotions on Facebook tend to get the most attention. Johnny Cupcakes is a perfect example of this. Kisses for savings is not the typical promotion, but with 453+ fans clicking LIKE next to the post, it’s sure to be a hit. And remember, each Like gets them more viral visibility – just what they need to turn their promotion into sales.
To sum it up: When it comes to Facebook engagement, the key is to know your audience and understand what makes them tick. If you know what topics, words and emotions will trigger them to take action, it becomes much easier to craft the perfect post that DEMANDS engagement.
Now it’s your turn: What type of posts get you the most engagement? Share below!