#63: How Podcasting Can Complement and Grow Your Business with John Lee Dumas

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Last year, one of my most popular podcasts was an interview with John Lee Dumas. But I invited him back this week because I wanted to talk about podcasting again, in a whole new way. Today, I want to focus on about podcasting for somebody who already has a platform. Maybe you have a business with … Click to Read More

#62: How to Create a Project Plan for Your Next Promotion

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You know me–I teach what I know best. And what I know by now, more than anything, is that the key to making a sales plan work is having a proven, foolproof system.  So today, I’m going to walk you through my project management system, line by line. This is one I’ve spent hours mapping out with … Click to Read More

#61: How to Use Visual Content to Drive Traffic, Shares and Sales with Donna Moritz


As humans, we are hardwired to connect emotionally with visual content. Pictures in particular–we process them very quickly–faster than text, video, or audio. Pictures allow us to make a really quick decision about whether we are going to engage with something. It’s no secret that some of the most successful brands in the world owe their popularity to their … Click to Read More

#60: Copywriting Tips to Persuade, Promote and Profit with Ray Edwards

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When it comes to communicating the value of a product or service, Ray Edwards is a true legend in the industry. I met him way back in my corporate job days when my boss hired him to work his magic on a new sales letter for a product we were launching. That was when I … Click to Read More

#59: How to Create a Killer Sales Page Headline

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One of the business guides I return to again and again is the book Great Leads. This book tells you everything you need to understand about communicating with your audience in a way that cultivates the relationship and results in increasing sales. No matter how many times I’ve read this book, I’m always blown away by the statistic they … Click to Read More