Social Media Strategy Consultant
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Right click to download the .mp3. On this episode of the Online Marketing Made Easy Podcast, the focus is how to streamline the planning phase of your business so that you get all your goals set so that you’ll be ready for the New Year. If you do so, you can hit the ground running … Click to Read More
In an earlier post I wrote about the fact that the key to using social media for holiday marketing is motivating consumers to share news about their purchases and their experiences with companies with their friends. Data shows us that this is what social media is ideally suited for. In that post I offered five … Click to Read More
In the midst of last year’s holiday shopping madness, IBM’s Jay Henderson wrote a super detailed post on his company’s Smarter Planet blog about how social media affects holiday shopping. He concluded that social media isn’t just “another channel to have a personalized dialog with a consumer.” They key to using social media for holiday … Click to Read More
Most people will tell you to how to improve your conversion rate by talking about segmenting your audience. This is a good technique, but they miss the mark. You have to take a step back. You have to look at what the most important aspect of your campaign truly is – earning your potential customer’s … Click to Read More
Right click to download the .mp3. On this episode of the Online Marketing Made Easy Podcast, I interviewed Natalie Sisson, also known as the Suitcase Enterpreneur. In 2006, Natalie left her home country of New Zealand and since then has been traveling the world and living out of a suitcase — all while building a … Click to Read More
Amy is a social media strategist and co-author of Facebook Marketing All-In-One for Dummies. She helps entrepreneurs across industries establish strategies to maximize the power of social media and increase the success of their online marketing efforts.
