Listen on…
Creating financial stability through recurring revenue, fostering genuine community, and building the confidence to grow your business.
My friend, if you’re ready to create predictable profit in your business, you’re in for a treat! Today, I’m bringing back one of my dearest friends and the ultimate membership expert, Stu McLaren!
Stu has been obsessed with memberships for the past 17 years, helping tens of thousands of entrepreneurs create sustainable recurring revenue in every market imaginable (we’re talking photography to finance, and yes, even balloon animals!). And now, he’s poured all his genius into a brand new book called “Predictable Profits” that I’m beyond excited to share with you.
Here’s why this conversation is so important right now: Since the year 2000, salaries have only gone up 77% while expenses have skyrocketed (we’re talking 172% for housing). The old ways of doing business just aren’t cutting it anymore. But that’s exactly why Stu’s approach to memberships is game-changing 一 it’s all about creating stability and predictability in your business without overwhelming yourself or your audience with endless content.
In this episode, Stu breaks down exactly how to know if a membership is right for you, why community is more valuable than ever, and how to create a membership that delivers real transformation without burning yourself out. Plus, if you’re an established entrepreneur worried how memberships might affect your existing business, Stu’s got you covered with some incredible insights.
In this episode, we discuss:
- (1:11) The story behind how Stu became the go-to membership expert
- (9:49) Why less membership content actually creates better results (and how to break free from the “content hamster wheel”!)
- (12:42) The three green-light indicators that prove you’re in the perfect market for a membership
- (16:20) Six powerful reasons people join memberships
- (21:34) My favorite strategies for keeping members engaged and progressing
- (25:24) The biggest mistakes to avoid when starting your membership (including the one that I made!)
- (31:00) How established entrepreneurs can add a membership without sacrificing their premium offerings
- (36:49) Proof that recurring revenue gives you the freedom to experiment and grow your business with confidence
This conversation will completely transform how you think about memberships and the invaluable impact they can have on both your business and life 一 don’t miss it!
Rate, Review, & Follow on Apple Podcasts
“I love Amy and Online Marketing Made Easy.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
