#025: How to Promote with Twitter with Mike Stelzner

On this episode of the Online Marketing Made Easy Podcast, we talk all about Twitter.

Since I am not a Twitter expert, I have invited my friend and mentor, Michael Stelzner, on the show to talk about some very specific strategies he uses to promote his live and online events with Twitter.Mike would say that he too is not a Twitter expert, but I would disagree because he is doing things on Twitter that are getting some serious results – and he’s been perfecting his Twitter strategy for many, many years, so in my book, he’s a pro.For those of you who might not know Mike, he is the founder of  the best social media site around, Social Media Examiner, which he launched  in October of 2009, which has exploded, to say the least. Last year more than 7.5 million people visited the site.  He’s the author of two books (Launch & Writing White Papers) and is host of the Social Media Marketing Podcast. He also founded the parenting blog MyKidsAdventures.com.

5 Strategic Ways to Promote with Twitter

1. Transactional Tweets

This type of tweet has a psychological component to it. When people have just made a purchase or signed up for a newsletter, they’re poised to take action, and are more likely to do the next thing you ask them to do. Therefore, as soon as the transaction is complete, send them to a thank you page, and on the page, add a text link with a request.

For instance, you may have a text link that says something like, “Click here to tweet your excitement about (coming to an event, a course they just purchased, etc.). When they click on the link, have it open up a pre-populated tweet that says something like, “I’m attending/just purchased. . .”  Be sure to include a link to the event or item being tweeted about.

2. Verbal Tweets

Podcast listeners are often on the go. They may be listening from the gym, while they’re driving, etc, so give them a URL that is easy to remember. Mike directs people to go to SocialMediaExaminer.com/love. I actually stole this idea from Mike, and on occasion in my podcast you’ll hear me ask you to go to AmyPorterfield.com/love. If you click on that link, you’ll see that it opens up a window with a pre-populated tweet about how much they love my podcast. This is a great way to get your podcast listeners to spread the word about your podcast!

3. Shout-Out Tweets

Shout-out tweets are a great way to give love to someone! An example of how Mike uses this technique is that he lists all of the speakers for his events and asks people to click on the name of their favorite presenter. When they do, again, a pre-populated tweet opens up that says something like, “Hey [name], I’m really looking forward to meeting you at [event].”

4. Affiliate Tweets

Write up 10-15 different tweets that promote your product or event, and put them on a blog page or in an email. All people have to do is add their affiliate link to the tweets you’ve crafted, and they can then easily be shared. The easier you make things, the more likely people are to share! You can use this same strategy even if you don’t have affiliates, but have other offerings that you want your audience to help you promote.

5. Custom Tweets

Social share buttons such as Digg Digg have been around for awhile, but when people use them, they promote only the specific page or post the person is on. But you may not want the person driving traffic to the page they are on, such as on the page with information on hotels for an event that is being promoted.

The solution is to craft custom tweets, and then embed that code on any page. This enables you to include a link to the page you want people to go to, regardless of the page they tweeted from. This also gives great social proof because instead of having several Twitter buttons with smaller tweet counts, when you use the widget, the tweet count is aggregated.


In the final third of the show, Michael dove deep into how to best use Hashtags on Twitter, as well as shared some of his favorite Twitter tools.

Items mentioned in this episode include: 

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Online Marketing Made Easy with Amy Porterfield


Question: Which of these tips do you plan to implement right away?

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Amy thanks so much for the interview!

  • http://www.tarleton.edu/ecampus Dr. Anthony C. Edwards

    Thanks, Michael, for introducing me to Click to Tweet! Question for you and Amy – Do you think brands that are new to Facebook or have few fans can still grow organically with changes to the algorithm? I know targeted FB ads can be effective, but just wondering what you think.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Yes I think it is possible but Amy is in a better position to tell you hi Anthony :)

  • http://jonstolpe.com/ Jon Stolpe

    Great interview! I think I’ll start with more shout out tweets.

  • http://sofawned.com/ Desiree Fawn

    Such a great interview! I felt like all the tips were great ways for me to build on what I’ve been doing — a totally natural next step.

    Thanks guys!!

  • http://revizzit.com/ Revizzit

    How awesome! This was like both of our favorite podcasts rolled into one – Amy’s and Michael’s! We’ll be using the “excited about” tweet intents in our autoresponses from now on! Great idea!

  • http://www.tarleton.edu/ecampus Dr. Anthony C. Edwards

    Thanks, Michael! I really appreciate the work you do on your website and podcast.

  • http://www.jackiebledsoe.com/ Jackie Bledsoe, Jr.

    This was amazing stuff!! Thanks for sharing Amy and Michael!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Jon

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Glad you liked it Desiree

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Yea :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Glad you liked it Jackie

  • http://www.jackiebledsoe.com/ Jackie Bledsoe, Jr.

    I also recently listened to the Ray Edwards episode you were featured in, which was also amazing! As a family/dad/relationship blogger I love what you are doing with My Kids Adventures!

    Keep it the amazing work, Michael.

  • Coby

    I love both of your podcasts! I’m always appreciative that there are actionable tips I can take away from every episode.

  • Sue Adams

    Thanks so much for sharing! Great info from 2 crazy inspirational people:)

  • pattikeating

    I’m just launching my podcast Amy so I’m definitely using the verbal tweet and click to tweet! Thanks Michael! And thanks Amy for the relevant info you share!

  • http://www.seanptwomey.com/ Sean Twomey

    Hi Amy, thanks for another great podcast and interview with Mike.

    It’s always great listening to his tips and tricks. I will definitely be applying the 5 strategies. Very smart to “do the heavy lifting for them” to get people to push out promotional tweets and then using hashtags to bring all the tweets together to display them in a widget as social proof. Very smart! Thanks for sharing.

    I so appreciate being able to learn from both of you. And loved Social Media Success Summit 2013. Would love to attend SMMW2014, but flight from Cape Town & ticket price makes it all a bit pricy. :(

    Perhaps I need to make a plan to get out to San Diego in 2015. I believe it’s as gorgeous as Cape Town. And seems like it’s fast becoming the capital of online marketers and entrepreneurs :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Sean and you DEFINITELY need to plan on coming to San Diego in 2015

  • http://www.seanptwomey.com/ Sean Twomey

    Thanks for the reply, Mike. I definitely need to make a plan to visit and meet all you amazing role models in person. Perhaps I’ll come share some insights of social media developments in Africa. For now, I’m working on building my own personal brand online and creating some online training products to hopefully launch real soon :)

  • Michael O’Neal

    I’m loving Ritetag.com for my Twitter promotion as well. Thanks for a great ep guys!

  • Kerwin McKenzie

    Amy, your Pin It item is not updating when its clicked and pinned.
    Mike and Amy, this was a good one; thx!

  • Marry John

    Hey thank you very much for bringing this up. It is one of the easiest ways to promote business through twitter. I will be looking forward for promoting my business through this way.


  • http://SteveDaar.com Steve Daar

    LOVE the url.com/love idea! Thanks Amy + Mike!

  • Guest

    I’ve been meaning to get setp up with Click to Tweet and his podcast convinced me o finally get on it!

  • http://yournovelblueprint.com ktjohns

    I’ve been meaning to get Click to Tweet set-up for a while now. This interview convinced me to get on it. Love the idea of having a Tweet go out after the sales page.

  • http://www.sexholidayasia.com/ Rocco

    Thanks guys for the
    tips. I was wondering why I wasn’t doing well with twitter. I will implement
    your tips and start to grow my twitter list.

  • http://www.infoartblog.com/ Haydn Symons

    Hi Amy & @mikestelzner:disqus ,

    Thanks for your wise words within this podcast, I really love both of your shows and you both come across really well. Really enjoyed the tip about Transactional Tweets, must remember to implement that! Thanks again!

    Haydn – http://www.infoartblog.com

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Haydn!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Go for it Rocco!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Glad it helped!

  • http://testimonytrain.com/ Bobbie Cole

    The Affiliate Tweets. I just finished a free Kindle version freebie promo for my book. I could have had a link from my ‘Events’ Page on FB /Goodreads to pre-prepared Tweets on my blog that people could choose to Tweet. Ah, next time.

  • http://www.setthebarr.com/ Kim

    Great tips, now I can’t wait to go and listen to the podcast and download the transcript. Thank you Amy and @mikestelzner:disqus! And on a side note, anyone that hasn’t taken Amy’s Facebook Marketing Profit Lab, I highly recommend it!

  • http://www.sparkyourprofits.com/ Sarah

    I didn’t even make it to tip #2 because I had to run off and add a pre-populated tweet to my thank you page. :-) Thanks for the great tips Amy & Mike!

  • Renee Wiggins

    Thank Michael and Amy, I am currently putting together a teleseminar,so I am going to use both verbal tweets and shout-out tweets. Thanks

  • http://heksebua.com/ Linda Ursin

    I used to do clicktotweet for my Sunday memes, I guess I should start doing that again. I’ve been increasing my hashtag use lately, but it’s hard to find the good ones. I will be adding a pre-populated tweet to my thank you pages

  • Jacob

    Would love to see some examples of effective affiliate tweets !!!!!

  • http://www.antoniocalero.com/ Antonio Calero

    Excellent list of tips @mikestelzner:disqus & @amyporterfield:disqus , what do you guys think of asking users to tag someone else as part of the tweet? (e.g.: “share this tweet with @_______”) That would probably provide additional exposure, plus people are always keen to share content with someone they know….

  • http://www.antoniocalero.com/ Antonio Calero

    I’ve seen some great results from different companies, but if you want to do it organically then the key is shareable visual content. And considering Facebook is aiming to demote ‘memes’, then I recommend you to create your own engaging images. @sociallysorted:disqus’s blog provides a lot of great tips on how to do this.

  • Rahul Maheshwari

    Hey! nice tips although i have another way of marketing on twitter and that’s sending thousands of retweets and favorites in the safest mode so as to benefit the user in the search rankings. Here it is http://www.fiverr.com/tweetretweet/add-10100-retweets-and-favorites-to-your-tweet-to-optimize-your-twitter-and-seo

  • Michelle Fontaine

    Perfect takeaways from two pros! Thanks Michael and Amy. You both bring great advice to the table, each and every time!

  • sony

    Your article cleared the doubts I had before in this field….. I was in search of information related with your post… Now the doubts were cleared .. So thumps Up!!! Make Money , Blogging Tips

  • http://www.christianhomeschoolmoms.com/ Demetria

    Wow- this is a great run-down on different types of tweets. I am learning so much from this interview! Thanks, guys! Great job, Amy and Mike.

  • Louis and Chad

    Thanks for the post! I’m a student, and it
    helped with a Digital Marketing assignment my team’s working on. We’d
    appreciate if you’d check it out! https://sites.google.com/site/allegiantmgp293project/

  • Clare Fitzgerald

    Such great tips Michael and Amy, thanks so much. I’ve now got some actionable ideas to implement.

  • farad

    how do i sign up for your training?
    نمای ساختماننمای کامپوزیت

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  • تور چین

    Very informative and to the point. Thanks for the great info!
    کرکره برقیدوربین مدار بسته

  • shirzad

    Thanks, Michael! I really appreciate the work you do on your website and podcast.

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  • sdar

    Thanks for the great tips . دیوارپوشOtomatik kapı

  • medya

    .Hi Thanks for the Terrific Khvbtvn much enjoyed the participation Description Gzarytvn I will be adding a pre-populated tweet to my thank you pages
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