#027: Video Marketing Tips and Tricks with Caleb Wojcik

Click here to download the .mp3

On this episode of the Online Marketing Made Easy Podcast, we talked all about video creation and editing. I know a few of you instantly felt a little anxious when you read those words, because video is not usually at the top of anyone’s “favorite things to do” list – or at least that’s the case for me!

I’ve been creating videos ever since I started my online business, but it’s always been a tough thing for me. I don’t particularly like to see myself on video and let’s face it, video is a lot of work – from both the creation and editing sides.

And yet video is very important for online marketers, which is why I invited my friend, Caleb Wojcik to be on the show. Caleb promised me that he would give some tips to make video easier, and he delivered on his promise!

In this episode, here’s what we’ll cover:

  • Caleb’s progression from screencast videos to using multiple cameras
  • The best type of video to start with
  • How your audience determines how polished your videos need to be
  • How to make videos using PowerPoint or Keynote
  • How to make video editing faster and less painful
  • The reason why 60% of the people that Caleb surveyed don’t create video
  • A trick for finding mistakes in the videos you create
  • The benefits of editing backwards
  • The sweet spot when it comes to video length
  • Why you shouldn’t put videos that people will pay to see on YouTube
  • Where to host your videos
  • And so much more!

Key Takeaways

  • If you’re nervous about creating videos, screencasts are a great way to start.
  • The best screen recording software is Screenflow for Mac and Camtasia for windows.
  • It at all possible, when shooting video, sit facing a window.
  • If natural light isn’t available, position lighting directly in front of you, at a 30-45-degree angle. Light shining directly on you, you’ll end up with a shadow from the camera on your face.
  • When using your phone to shoot talking head videos, be sure to use a mic, such as Rode Smartlav to improve sound quality.
  • DIY videos are fine, especially when they’re not being used as part of a paid program. For paid programs, it’s better to go pro if possible.

Items mentioned in this episode include: 

  • Fizzle.co
  • Caleb’s Gear Guide (I’ve listed a lot of technology options below and Caleb’s Guide will help you determine what’s best for you!)
  • DIY Video Guide (Caleb’s online video training program — use the coupon code MadeEasy to get 10% off any of Caleb’s video training packages!)




Video Hosting

DSLR Cameras

Digital Audio Recorders


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Online Marketing Made Easy with Amy Porterfield

Your turn: Is video currently a focus in your business?  If not, why have you not moved forward with it?  Share your thoughts below!


  1. lucrecer says:

    Video is definitely going to be a huge part of my business. I tend to talk ten times better than I write and people relate to me better in video. I have Caleb’s video guide and it is awesome. Great information.

  2. Video is the focus point of my business because I love one on one communcation with the people that trust me to give me their hard earn money.

  3. I’m listening to this now!

    I’m adding video interviews to my platform, planning to launch them in the next 30-45 days, so this is very helpful! It’s going to be my go-to guide to get me started!

    Thanks, Amy and Caleb!!

  4. I loved using Camtasia when I was on a PC. I’m on a Mac now. Seems Camtasia has less features for the Mac. Is that why you prefer Screenflow? I’d love to hear more about your take on this. Thanks Amy! Big fan of your work.

  5. Jim House says:

    Good stuff– thanks Amy!

  6. Thanks Amy! This was very helpful. It is really worth listening as I always somehow forget how video marketing is important for my business promotion.

  7. Videos are going to be a big part of SEO in 2014. With Google Hangout and YouTube, the opportunities are endless.

    Great post, thanks a lot.

    Syed Azam
    Octadyne Systems

  8. I have really enjoyed listening to this, maybe too technical to be listened whilst driving, but hey: that gave me the excuse to listen to it twice :)

  9. One of the biggest issues I had in the beginning when it came to video marketing was that I was so concerned with editing and how “pretty” everything needed to be.

    At the end of the day, if you just START with the videos, the “pretty” will come. Starting is the key.

    People will still watch your videos even if you record it with your phone in the beginning. You just need to deliver a good message and brand who your personality is.

  10. Thanks for the kind words about the guide. :)

    I totally agree with you about having to choose the medium that you work best in. Like you said, if talking is your strength, then go with podcasting or video.

  11. Exactly! This is a great point. Get started on making the videos, THEN focus on making them better.

  12. Hey Syed, I totally agree. It can be much easier to rank in search with a video because there is much less competition.

  13. Ha! Maybe we need a disclaimer about how many things we mention. ;)

    That’s what show notes and my gear guide are for I guess.

  14. Hey Madalyn, yes. That is why we use Screenflow. It does pretty much anything you need it to. Here is a introduction video I made for Screenflow if you want to get a feel for how it works/looks: https://www.youtube.com/watch?v=Sf-qtFATrHA

  15. Hey Audria, I love how you mention trust. That is something that is much easier to gain on video (or audio) in my opinion. Keep it up!

  16. Hi, Amy and Caleb


    Thanks for to share your tips.

    See you next time!
    Jaian Bahia

  17. lucrecer says:

    You are the tenth or so lesson who has told me I should podcast. I’m seriously considering it. Been doing video for a while and love it.

  18. neiljohnson456 says:

    Absolutely I agreed with you also my business videos consults & also my customer are happy & me earn money.

  19. Sensible Girlfriend says:

    I’m just getting started in turning my blog into an online business. I plan to primarily do audio training courses and just bought a bunch of podcasting equipment to start a podcast (Heil PR-40 & Behringer Xenyx Q802USB). As a former local TV news reporter & producer for national cable channels, I’m pretty comfortable on camera, but only a little familiar with shooting, lighting and sound since I always relied cameramen. Amy, I totally see the value in video for all the reasons you mentioned in the podcast and plan to use video for promotion (FB), intros to my products and for SEO on YouTube. I have an equipment question for Caleb: I have a DSLR Canon Rebel with a fixed 50mm lens, the podcasting equipment mentioned above, a 3 point lighting kit & an iMac… What would the best option be for good audio? Can I use the Xenyx with the Canon & a lavalier mic? Is there an inexpensive Lav mic that would work?
    Thanks so much for your advice Caleb! Amy, I love your podcast; you do a great job & it’s such helpful info.
    ~Angeline – Your Sensible Girlfriend’s Guide To Life sensiblegirlfriend.com

  20. Clint Salter says:

    Massive value Amy and Caleb in this Podcast. Thanks for sharing so many golden nuggets!

  21. I have been using iMovie quite a lot on my iPad, this is great for ‘talking head’ T.V style video. For screencasting I have used Snagit, Jing and some of the free ones-video is very powerful if done right.

  22. You’re welcome Clint. :)

  23. That’s awesome Michael. It goes to show that you don’t need expensive software to just start shipping videos. Nice work.

  24. Very true Caleb, thanks for your reply-looks like you take your commentators seriously, good job :)

  25. Sorry for just seeing this now Angeline…

    You can’t really use the Xenyx with the Canon camera because you have to run the Xenyx into USB. What you’ll want is a digital audio recorder (like a Zoom H4N or a Tascam DR 40) and then get a lavalier mic that plugs into that. For laveliers I like the Sony ECMCS3 or the Audio Technica AT899. Hope that helps!

  26. Thank Caleb and Amy. I have immersed myself in too much training and have SNO syndrome (shiny new object) so I just got stuck. This podcast helped me get back on track. I may just outsource the editing for awhile. I also want to get a lens for that soft background and didn’t know what worked. Thanks so much! Downloaded the Gear Guide and am excited to get out there and start actually creating.

  27. One of the biggest ways to overcome the fear of getting on camera is letting go of the idea of it having to be perfect. I’ve enjoyed video marketing for about 3 years now and none of my videos are perfect but they’ve improved (better camera and lighting, figuring out best set-ups, etc.) This is great info- and thanks for the guide, Caleb! Also, thank you, Amy for a great podcast :-)

  28. Jake Flaming says:

    The video marketing turn any corner in favor to you. It means you are directly interacting with million users around the world.

    Ref – http://www.technocrab.com/web-design.html

  29. yes it is the very gd tecnology

  30. without camera we cannot cover ourenvironment wonderness

  31. Loved this episode. Great tangible advice. Thanks Amy and Caleb.

  32. Jackson Mumey says:

    can you use the iPad teleprompter you suggested in your guide to record using an iPhone 5? I’m asking because I don’t have (and don’t have the budget currently) to purchase a DSLR camera

  33. This option is only available in US and Canada. I had someone from the
    US fill in the request for me, but I am not sure if it will be accepted.
    نمای کامپوزیت

  34. تور چین says:

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    I’m up for being in a particular field, your information
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  35. i think this is the best way to gaining traffic on our website. because this Technics is not boring. and other some way boring because modern people do not have time to read blog and article. http://www.seocompanyinjaipur.com

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  47. Akhil Soni says:

    Today are shifting to visual content as they dont take that much interest in reading so indeed useful information shared

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