#027: Video Marketing Tips and Tricks with Caleb Wojcik

Click here to download the .mp3

On this episode of the Online Marketing Made Easy Podcast, we talked all about video creation and editing. I know a few of you instantly felt a little anxious when you read those words, because video is not usually at the top of anyone’s “favorite things to do” list – or at least that’s the case for me!

I’ve been creating videos ever since I started my online business, but it’s always been a tough thing for me. I don’t particularly like to see myself on video and let’s face it, video is a lot of work – from both the creation and editing sides.

And yet video is very important for online marketers, which is why I invited my friend, Caleb Wojcik to be on the show. Caleb promised me that he would give some tips to make video easier, and he delivered on his promise!

In this episode, here’s what we’ll cover:

  • Caleb’s progression from screencast videos to using multiple cameras
  • The best type of video to start with
  • How your audience determines how polished your videos need to be
  • How to make videos using PowerPoint or Keynote
  • How to make video editing faster and less painful
  • The reason why 60% of the people that Caleb surveyed don’t create video
  • A trick for finding mistakes in the videos you create
  • The benefits of editing backwards
  • The sweet spot when it comes to video length
  • Why you shouldn’t put videos that people will pay to see on YouTube
  • Where to host your videos
  • And so much more!

Key Takeaways

  • If you’re nervous about creating videos, screencasts are a great way to start.
  • The best screen recording software is Screenflow for Mac and Camtasia for windows.
  • It at all possible, when shooting video, sit facing a window.
  • If natural light isn’t available, position lighting directly in front of you, at a 30-45-degree angle. Light shining directly on you, you’ll end up with a shadow from the camera on your face.
  • When using your phone to shoot talking head videos, be sure to use a mic, such as Rode Smartlav to improve sound quality.
  • DIY videos are fine, especially when they’re not being used as part of a paid program. For paid programs, it’s better to go pro if possible.

Items mentioned in this episode include: 

  • Fizzle.co
  • Caleb’s Gear Guide (I’ve listed a lot of technology options below and Caleb’s Guide will help you determine what’s best for you!)
  • DIY Video Guide (Caleb’s online video training program — use the coupon code MadeEasy to get 10% off any of Caleb’s video training packages!)




Video Hosting

DSLR Cameras

Digital Audio Recorders


Click here to download the transcript.

Right click to download the .mp3.

Click Here to Subscribe via RSS (non-iTunes feed)

Online Marketing Made Easy with Amy Porterfield

Your turn: Is video currently a focus in your business?  If not, why have you not moved forward with it?  Share your thoughts below!