On a random Tuesday, I got verbally slapped by a friend. Not literally, but the kind of comment that makes you sit up straight and question your whole life.

We were about to record a podcast when she popped onto Zoom, beaming, and said:

“How’s your glorious year of doing less going?! Tell me everything!”

I blinked. 👀 Who is she talking to? Surely not me.

Because the truth is… I’ve been doing the most. 

New program. Milly Club re-enrollment. Chasing algorithm changes like it’s a full-time job.

Basically running on lattes and Google Docs.

But then it hit me… she’s not wrong.

Late last year, I told my friend that 2025 was going to be my year of slowing down.

More peace, less pressure. Fewer launches. More white space. 🧘🏻

And somewhere along the way, I ditched that plan without even realizing it.

The world got chaotic. 😳

But here’s the thing:
Yes, our industry is shifting. Yes, we need to adapt.

But reacting doesn’t have to mean abandoning ourselves.

So here’s my challenge for you (and me):
Was there a goal you set in January that you’ve totally ghosted on?

Something that mattered, that would make your life better, but got lost in the chaos?

Revisit it. Recommit to it.

If it was important then, it’s probably still important now. Life just got loud.

(Keep reading to see how I'm coming back to my year of less.)

Straight Outta My Group Chat 🦄

---

This weekend, a few of my girlfriends ended up at my house for an impromptu sleepover. Hobie retreated to the lakehouse. (Apparently, fishing and cigars felt safer. Smart man.)

Between the biz talk and cheddar popcorn, we started sharing ideas, AI prompts, and the kind of questions that help you get unstuck and think bigger.

When they left Sunday morning, I sat down and wrote my own ChatGPT prompt to uncover my blind spots, hidden weaknesses, and maybe even a few lies I’ve been telling myself about my business.

Because why not self-sabotage a little before brunch? ‼️

I asked for the brutal truth, no fluff. And ChatGPT came in hot like my spicy, single aunt at Thanksgiving who always says the quiet part out loud. 💃🏻

Here’s the line that hit me in the gut:

“You’re saying yes to too many things because you’re avoiding the one big, scary, electric-as-hell North Star.”

Oof. So judgy. So freaking right. Ouch (again!).

The truth? I do know my next move. And I’ve been dancing around it. (It’s that thing I said I ghosted above!)

Ever danced around a scary-but-exciting next move?

If you want your own lovingly savage wake-up call, I shared the exact prompt I used on IG. Click here to grab it. Just don’t say I didn’t warn you.

The Bonus Glow-Ups That Boost Conversions 🌟

---

If your sales have slowed or your launch is feeling flat, this might be why: your audience isn’t sold yet, but a smart bonus stack can change that fast.

Bonuses aren’t fluff. They’re trust-builders. The right one can turn a maybe into a ‘heck yes!’ 

They ease objections, reduce risk, and make your offer feel like a total no-brainer.

Here’s a bonus stack to test:

• Core Bonus: The “must-have” resource that helps your students get through your program more easily (ex: templates or printables).
• Fast Action Bonus: A reward for early buyers on a masterclass or in the first 48 hours of selling your program. (ex: limited-time coaching or small group Q&A).
• Mid Cart Bonus: Something to wake up the lurkers (ex: quick-win resource or tool).
• Cart Close Bonus: A final nudge to push them over the edge (ex: a next-step roadmap or accountability tracker).

Want to make these work even harder? Use them to overcome objections:

• Worried about price? Add a bonus that can save them money or make more of it. (If not a bonus, a payment plan is also powerful!)
• Stuck on time? Offer a “quick start” plan or done-for-you templates.
• Scared they won’t finish? Give them a checklist, progress tracker, or built-in accountability.

Here’s What Else You Need to Know This Week 🤓

---

#1: Being Nice to AI Is Getting Expensive
Turns out saying “please” and “thank you” to AI isn’t just polite, it’s expensive. Who knew?!  This article spills the tea on how our polite prompts might be hiking up energy costs. Click to read.

#2: Have You Tried These Trendy Sleep Strategies?
If you’ve ever taped your mouth shut before bed and thought, “This is either genius or unhinged,” same. This article breaks down the buzziest sleep trends and whether they’re actually worth your time. Despite the article’s recos, I swear by #1 and I am going to try #5.  Click to read.

Add to Cart 🛒

---

Speaking of mouth tape… I know you’re already rolling your eyes. Stop that! Unlike the article, I am a HUGE FAN. I’m sleeping better, and supposedly it helps you wake up with an IG-worthy jawline.

(That part is likely a lie, but I believe it anyway. 🙋🏻‍♀️)

I’ve tried them all, and this one’s the winner. Even if I do look like a sleep-deprived hostage with a good skincare routine.

I do this nightly. I double-dog dare you to try it, too.

Update on the Jeans Controversy 👖

---

Last week, I told you my CMO wears jeans when working from home, and I argued that only serial killers do this. Looks like 99% of you agree with me, so I might have hired a serial killer. Glad we uncovered that little fact. 🕵🏻‍♀️

Hot Take of the Week 🌶️

---

We had to take a break from Ransom Canyon because Hobie said I’m no longer allowed to scream at the TV like a football coach at all the bad acting. Fair. It was getting… tense.

So now we’re watching Your Friends and Neighbors with Jon Hamm, and I’m fully obsessed. Like, can’t-look-away obsessed.

Side note: Do you and your partner have a “hall pass” list? You know, the one where if your celeb crush magically shows up, all bets are off? Totally hypothetical, of course…unless Jon Hamm walks through my front door. Then… sorry, Hobie. 🤷🏻‍♀️

Nice chatting today. Can’t wait to do it again next week!

In the meantime, revisit that ghosted goal, give your bonuses a glow-up and tape your mouth shut (safely 😴).

Amy

P.S. If you’re loving this newsletter and want to share it with a friend, here’s the link.

P.P.S. If I were to ask you, “What’s your enough in your business?” could you tell me? Is it a dollar amount? A specific milestone? Not sure? If all you do is chase, chase, chase, and you’re not sure when you’ll reach “enough,” today’s podcast episode is for you. 💛 Listen here.