For years, I wore my “Season of No” like a badge of honor.

But right now? I’m saying yes, and it feels a little reckless 😬 … and a lot necessary.

You already know the season of no.

Head down. Blinders on.
No new strategies, no shiny objects.

Just implementation mode. 🙌🏻

In a season of no, you stop learning and start creating.

You stay focused on the thing you’re building, you launch it before it’s perfect, and then you tweak and refine until it works.

That season? It built my business.

It’s how I became known for helping entrepreneurs turn their knowledge into profitable digital courses.

It’s how I launched the same program, over and over again, improving it every single time.

It’s how I stopped chasing momentum and started building it. 🔥

But right now? I’m building something I’ve never built before.

Something unlike anything I’ve done.

Which means… everything feels new.

The curriculum. The offer. The lead generation. The marketing. The sales.

All of it.

I’ve got a Google Doc full of notes from other people’s sales funnels. 📄

And handwritten notes everywhere that don’t yet make sense. 🤦🏻‍♀️

You’ve been there too, right?

I’ve stepped out of the implementation cave and into a learning loop.

I’ve enrolled in new programs. I’ve joined a mastermind. 

I’m asking more questions, talking to peers, gathering examples, and seeing what’s possible.

This is what a season of yes looks like. 😎

It’s curious. It’s energetic. It’s full of new ideas and fresh inspiration.

But here’s the part that most people get wrong.

>>> A season of yes should be VERY temporary.

Because while it’s fun and invigorating, it can also create indecision.

You learn ten ways to do one thing. (Some of them in conflict with each other!)

You get hit with a million ideas.

And eventually, you realize: someone has to make the call. 

Someone has to decide what this is going to be. (That someone being YOU 👈🏻.)

That’s when it’s time to move back into a season of no.

You have to cut bait and open a blank doc to start building.

If you’ve got the idea, the new knowledge, the new strategies…

…the next right step isn’t more learning. It’s more doing.

The truth is, both seasons are necessary.

The secret: The results come when you stay in the right one for the right amount of time. Not too short. Not too long.

So ask yourself…

Are you collecting or creating? Consuming or committing?

Know your season. Own your choice.

There’s no wrong season to be in. But the magic happens when you know which one you’re in and why you’re there.

In Case You Missed It This Week 🤓

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Here’s what’s worth your brain space this week.

#1: Instagram Just Went Searchable on Google

Did you know that now your Instagram posts can show up in a Google search? Yes, really. SEO just slid into your social strategy. Time to make those captions count! Click here for a rundown of the details.

#2: How to Make Saying No Feel Good 

Speaking of your season of no, do you ever feel bad saying no? Yeah, me too. In this 51-second video, my friend Jefferson Fisher shows us how to say no with clarity and ease. It’s a must-watch (especially for my people pleasers like me!).

Hot Take of the Week 🔥

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Let’s play a quick game:

What do your last podcast episode, YouTube video, blog post, newsletter, or that speaking gig you crushed have in common?

They’re full of content gold… and you’re probably not mining it! 

So here’s your Content Repurposing Challenge 🥳

✅ Choose one piece of content. Find the golden thread. The story, insight, or moment that hit home.
✅ Ask: “How would I explain this to someone hearing it for the first time?”
✅ Break it down into a 5-slide IG carousel (1 clear idea per slide).
✅ Use the same hook for a short video (under 30 seconds). IG Reel it. FB Story it. Don’t overthink it.
✅ Shift the angle for LinkedIn. What’s the leadership takeaway?
✅ Rework it into an email. Add a behind-the-scenes moment, a lesson, or a quick challenge.

Bonus points: Loop in your VA or content sidekick. Your job is strategy, not the execution.

This isn’t about doing more. It’s about getting more from what you’ve already done.

Let’s squeeze the juice. 🍋You earned it.

Peep My Shopping Cart 🛒

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Here’s what I’ve been loving lately. Stress-tamers, under-eye heroes… the things I low-key panic-buy when they’re running low.

Miss Congeniality (yes, that’s really the name 🤭)

Cracks me up every time, but don’t be fooled, this stuff works. When my anxiety’s doing the most, I toss a scoop into my water and let the Ashwagandha + Lion’s Mane do their thing. Think: calm-in-a-cup meets CEO vibes.

Super EyeLift Patches 👁️

Look, I want to age gracefully… I’m just not trying to do it on camera. These medical-grade silicone undereye patches are my go-to before a big video day. They smooth, de-puff, and basically whisper “you’ve got this” right into your fine lines.

Good chat! Let’s do it again next week.

Until then, choose your season wisely, repurpose like the boss you are, and scoop some calm right into that Stanley. 

Amy

P.S. If your revenue’s stuck, your metrics might be the reason. I’ve got the solution! No crazy spreadsheets that make your head spin. Just real clarity that helps you grow smarter, faster. Listen to this week’s podcast here. 🎧