I once turned into a full-blown revenue-chasing maniac.

It was the time I was chasing my first $250,000 year.

I had just crossed the $200K mark and felt like I was inches away from proving my business was the real deal. 🤦🏻‍♀️

That number, $250K, wasn’t just a goal, it was an obsession.

I thought about it in the shower, on walks with Hobie, even while standing in the Trader Joe’s checkout line.

It lived rent-free in my brain, and I was determined to grab it no matter what.

By the time October rolled around, I wasn’t quite there yet.

And instead of calmly sticking to the plan, I went into scramble mode. 🌪️

I asked myself, What quick promo could I throw together? Could I tack on another offer? Maybe run a random flash sale? 

My energy shifted from focused to frantic.

I wasn’t thinking about the long game. I was only thinking about how I could squeeze every last dollar out of the year so I could hit that magic number.

Did I make some extra money? Sure. But I dragged myself into January exhausted and unprepared.

I hadn’t asked the big questions:
📍What worked this year? What flopped?
📍Which offers drove the most revenue?
📍What offers slowed down the business?
📍Where was I buried in admin work?
📍What needed pruning so I could actually breathe?

Here’s what I wish I had known back then…

Q4 is not just about finishing strong. It is also about setting the stage for the year ahead.

For sure, spend a little time tweaking your Q4 goals so you can position yourself for your year-end wins as much as possible.

Just do not camp out there at the expense of the new year.

It is a dance, and you have to be mindful of it. 💃

Now, when October hits, I treat Q4 like a runway.

I debrief the year, get honest about what actually moved the needle, and use that clarity to plan for what is next.

So if you are staring down Q4 right now and feeling the urge to hustle harder, take a breath.

That short-term win might feel good in the moment, but clarity, confidence, and optimized offers in January?

That is the kind of win that sets you up for your million. 

Your Weekly ‘Worth the Read’ 🔥

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Here’s what’s “worth the read” this week. I find the gems so you don’t have to.

#1: Ready to Step Into Your YouTube Era
I’ve been putting off YouTube for years, and 2026 is the year I’m finally making a big play. I found this incredibly valuable video packed with smart strategy insights, and if YouTube is on your radar for the new year, I think you’ll love it too. → Click to Watch

#2: The Discipline Equation
My word of the year for my business is discipline, so when I came across Stephen Bartlett’s “Discipline Equation,” it hit home. If you’ve been craving more focus and consistency, this right here can help you get there. → Click for a quick read.

The Q4 Revenue Reframe 💰(with an AI Prompt!)

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I’ve got a quick hit of inspiration for you today.

In this short video, a woman falls hard in the middle of a race. And what happens next is such a powerful reminder of what we’re truly capable of when we commit.Here’s the twist: as you watch, don’t just think about “getting back up to chase your Q4 goals.”

Instead, think about what it looks like to rise, reset, and run with vision for the year ahead.

Because sometimes in business, the bigger win isn’t about how you finish the current race, it’s about how you set yourself up for the next one.

👉 [Click for a 2-minute watch]

Want an AI prompt to help you get personalized, tailored insights on how to finish 2025 strong and set yourself up for a confident, profitable 2026?

👉 Click here for your plug-and-play prompt.

Things Hobie’s Tired of Hearing Me Rant About… Wellness Edition 🤣

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Last week I told you how I’ve been driving Hobie a little nuts with my new obsessions… step counts, macros, food prep, and basically every detail of my new health-and-lifting journey.

What can I say… the only way I know how to do something well is to go all in. Whether that’s good or bad, it’s just how I’m wired, and honestly, it’s served me well.

Here are three things that are working for me right now:

1. Peloton + Laptop Tray = Genius. I bought a special tray for my Peloton so I can hop on for 15–20 minutes, answer emails, or even take quick calls while racking up steps. Ten thousand a day suddenly feels doable. 🏃🏻‍♀️
2. Same Meals, Less Stress. Breakfast, lunch, and dinner are basically on repeat five days a week. It makes meal prep brainless and keeps me from negotiating with myself about what to eat. MyFitnessPal does the rest. 🥗
3. Workout Appointments With Myself. Every Sunday morning I map out my four workouts for the week. They’re non-negotiable and always in the morning, because if I “plan” to work out at 4 pm… let’s just say it won’t happen. 🏋️‍♀️

None of this is fancy or earth-shattering, but it’s keeping me consistent, and you and I both know that consistency is where the magic happens. Hope this sparks a little inspiration.

Nice chat! Let’s do it again next week.

Until then, be intentional about Q4, try my new AI prompt to reframe your revenue goals, and since I shared my new obsession with you, hit reply and share your recent obsession with me!

Amy

P.S. Are you making selling online too hard? I’ve got a solution! Ever heard of a “Coaching Week”? It flips the script to make selling easier, and I’m spilling the step-by-step inside this week’s episode .🎧 [Click to listen now]

P.P.S. Thinking about your next big move? Grab my book Two Weeks Notice on Amazon, Apple Books, Barnes & Noble, and more, and get the clarity and courage to make it happen. 👉 [Get it now]