Have you ever watched someone work and thought, “That’s what mastery looks like”? That’s exactly how I felt sitting across from Shea McGee last week.

Hobie and I flew to Utah to visit Studio McGee headquarters, home to the brilliant designer behind one of my favorite Netflix shows. 📺

I’ve admired Shea’s clean, classic style for years and dreamed of working with her team when building my forever home.

When I walked into the studio, there was a massive table covered with samples.

Oak floors, special tile treatments, unique wallpaper, elegant light fixtures, and aged brass finishes for faucets and handles. It was everything I had imagined and more.

But what stood out to me most wasn’t the design itself.

It was Shea’s precision. 💎

She came into the meeting calm, confident, and completely in command.

Every choice had purpose. Every color and texture told a story. You could feel her mastery in the details, even though she wasn’t managing every step of the project.

Most of my day-to-day communication has been with my dedicated designer, Kaela, who’s been incredible.

It’s clear Shea has trained her team not just to follow her vision but to think like her. 🧠

She isn’t in every meeting or answering every question, yet her influence is everywhere. That’s what true leadership looks like. 🏆

It reminded me of a conversation at my Milly Club Live Event in Nashville.

Many of my Milly members admitted they were the bottleneck of their business.

Their team couldn’t move without them, and every decision flowed through their inbox. 😳

If that sounds familiar, take a note from Shea McGee. 

💎 Master your craft.
💎 Build your framework.
💎 Teach your team to carry it forward.

That’s how you move out of the weeds and into your true role as the visionary of your business.

Your Weekly ‘Worth the Read’ 🔥

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Here’s what’s “worth the read” this week. I find the gems so you don’t have to.

#1: Why “Shop Small” Outperforms Big-Brand Flash Sales (Yes, Really)
A new survey found that emails with phrases like “shop small” hit 45% open rates, outperforming big-brand promos. The takeaway: authentic, community-driven messaging beats hype every time. Click for a quick read →

#2: How to Turn One Quick Video into a Done-for-You SOP
Instead of spending hours documenting every detail of your biz processes, record a short Loom video and let ChatGPT turn it into a polished SOP. It’s the fastest, smartest way to build systems that actually get used (and finally free up your brain for CEO-level work)!  Click for a quick watch →

The Trap That Keeps You Stuck at 2X 😕

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At our Milly Club event in Nashville last week, I opened with a question that hit every woman in the room…

“Are you operating from 2X energy or 10X energy?”

The idea comes from the book 10X Is Easier Than 2X by Dan Sullivan and Dr. Benjamin Hardy, and it completely changed the way I look at growth.

Because here’s the truth: most of us are stuck trying to “do more” when what we really need to do is release more.

2x growth is all about addition.

❌ More offers, more platforms, more launches.
❌ It looks productive, but it’s a distraction dressed up as progress.

10X growth, on the other hand, isn’t about working harder.

🏆 It’s about simplifying and making bold decisions that multiply results.

To move from 2X to 10X, ask yourself:

📍 What 80% of what I’m doing is only getting me 2X results?
📍 What 20% drives true impact, joy, and growth?

For most entrepreneurs, that 20 percent usually includes your signature offer, your best-performing marketing channel, and the work that lights you up and makes everything else easier.

In Nashville, I challenged every Milly member to make three bold decisions that would move their business from 2X to 10X.

To stop chasing what’s merely good and make space for what’s extraordinary.

So here’s your challenge this week: look at your to-do list, calendar, or team, and ask, “Does this get me closer to my 10X vision, or is it just a 2X distraction?”

Because the path to exponential growth isn’t more hustle. It’s ruthless focus on what truly moves the needle.

Pumpkin Spice Obsessed 🎃

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Fall has my whole heart. I swear I’m just cuter this time of year.

Maybe it’s the cozy sweaters. Maybe it’s the boots. Or maybe it’s that wearing leggings every day is seasonally appropriate, not a cry for help. 🤣

Since I’ve been lifting heavier and tracking my macros, I’ve made it my mission to find pumpkin spice treats that taste indulgent but still fit the plan.

Here are my current obsessions:

Pumpkin Protein Dip
I don’t cook. Like, at all. But even I can handle this one. It tastes like pumpkin pie in a bowl, and when you dip apple slices in it, it feels like you’ve totally gamed the system.

Aloha Plant-Based Pumpkin Spice Protein Bars
Perfectly festive. It’s my new post-workout favorite.

Truvani Pumpkin Spice Protein Powder
Basically, dessert disguised as health food. I blend it with almond milk and ice, and suddenly my protein shake is better than a Starbucks Pumpkin Spice latte!

Nice chat! Let’s do it again next week.

Until then, master your craft and then teach your team to carry it forward, remove your 2X distractions, and eat all the pumpkin treats you can get your hands on! 

Amy

P.S. Ready to stop growing alone? 🙋🏻‍♀️My latest podcast episode will help you find the right community that takes your business (and confidence) to the next level. This one is a MUST LISTEN episode! 🎧→