Today's Lineup:

✔️The tax I paid for years of believing I was a fluke. 

✔️Hobie asked if this guy was spying on me. (He might be.)

✔️Stop guessing what to post. The data's in.

✔️I'm building a salon in my basement. The girl math is mathing. 🥳

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There's a tax on believing you're a fluke. I paid it for years.

So when I was featured on the digital cover of Success Magazine this month, here’s what surprised me most: my first thought wasn't “I don't belong here.” It was “Damn girl, this is so cool. I'm framing this.”

If you knew the woman who started this business 17 years ago, you'd understand why that matters. 🤯

Because that woman operated from a completely different place. Her internal soundtrack went something like this:

‼️”I'm not good enough for this.”
‼️”I'm going to be found out.”
‼️”This is a fluke. I got lucky. I probably can't repeat it.”

And the one that haunted me for years: “What if it all gets taken away?”

Nothing felt permanent. Every win felt like borrowed time.

Here's what that cost me:

✖️ I underpriced my work. The first time I charged what I was actually worth, I was so nervous I stumbled through the whole thing and sold ONE unit. At my old price? I'd sold 20.

✖️ I said yes to everything with desperate energy. Wrong stages. Speaking for free when I should have been paid. No boundaries. No asking for what I actually needed.

✖️ I wore overworking like a badge of honor. I believed I had to earn my success through exhaustion.

That's the tax on operating like you're a fluke.

So here's what I want you to hear:

If I had shown up in those early years like I was the woman who would one day land this cover…

🔥 I would have walked into rooms like I belonged there.
🔥 I would have asked for what I wanted.
🔥 I would have owned my presence instead of shrinking.

You don't have to wait until you “arrive” to act like you belong.

Your next bold decision? → Make it as the woman who's already arrived.

Your next boundary? → Set it like someone who belongs.

The next room you walk into? → Walk in like you own it.

The next price you set? → Set it like you own your worth.

Act like the woman you're becoming. She's not someday. She's already in there.This is SO me. You too?

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When I saw this video, I showed it to Hobie instantly. All he said was, “Is that guy spying on you?” The part where he says, “Wait a second….” So me.

Tell me I’m not alone!

What’s Working Right Now On Social 🕵🏻

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Stop guessing. The data's in. 🙌🏻

I love the Link in Bio Newsletter by Rachel Karten. She recently posted this graphic showing the formats and types of posts that are working best on social media right now.

The data is clear: carousels and short-form video are dominating. 

Why? Carousels tell a story in a swipeable, engaging way.

Here's one of mine that started some great conversations.

And short-form video hooks people without asking for a big commitment.

And the best part about short-form video? You don't have to be in it. YIPPEE! 🥳

Here's a short-form video from another creator. Simple and powerful at the same time.

Both carousels and short-form videos work with short attention spans, not against them.

So I'm leaning in hard on both.

The Girl Math is SO Real on This One 💰

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I'm building a hair salon in the basement of my new house.

Yes, I know how that sounds. Stay with me.

Here's what you need to know: I've had hair extensions for eight years. They're high maintenance. And I do video almost every working day, so my hair actually matters for work. (Girl math: mathing.)

For the past seven years, my stylist has come to my house and washed my hair while I lie on the counter in my laundry room. I push the laundry aside. My dog Scout watches like I've completely lost my mind.

(Can you see Scout? Also, both Shawn and I did not want to be in this photo, so this is the best I got!)

Here's the thing: my back has filed a formal complaint about lying on the countertop!

So now? In my new house, we are building this:

Picture this with a real shampoo bowl and one of those big comfy salon chairs. My back is already celebrating!

“Making it” isn't always what you think it's going to be. Sometimes it's a magazine cover. Sometimes it's never climbing on a countertop again.

Until then, act like the woman you're becoming, post that carousel you've been sitting on, and celebrate the weird wins. They count too.

Amy

P.S. Women are adopting AI at a 25% lower rate than men ❌
Not because it's harder for us, but because we worry it feels like cheating. This week's episode is changing that. 🎧 Listen here →