How to Find the Sentence That Makes Buyers Stop Scrolling
Your offer is solid. Your audience is there. But they are still scrolling because your messaging is not making them stop.
That is where Donald Miller comes in. StoryBrand founder, messaging expert, and the guy behind a simple three word tagline that drove a 99% lift for a $300M company.
In this episode, he breaks down his PACE framework, the five soundbites every business needs, and the three questions every buyer is asking in the first five seconds.
If your message is not converting, this will show you why and what to fix.
RESOURCES MENTIONED IN THIS EPISODE:
- Revenue highs are exciting. The unexplainable dips that follow? Not so much. If your coaching, course, or membership business is at $150K or more, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see.
My free live training, The Revenue Consistency Formula, fixes that. Click here to learn what's actually behind your numbers and how to bank on them.
HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:
1️⃣ Build Your Messaging Around the PACE Framework — Donald Miller's PACE framework gives you five soundbites to anchor every piece of marketing you create: Problem, Answer, Change, End result, plus Empathy. When you build all five and use them consistently, you give your audience one clear story across your homepage, your emails, and every social post you publish.
2️⃣ People Only Buy What Helps Them Survive — Every product anyone has ever bought, they bought to increase their chances of survival. That's why Donald says your soundbite has to position you as a survival asset. When your messaging makes the right person feel you're moving them closer to the security and growth they're after, they stop scrolling and listen.
3️⃣ Pass the Five-Second Test on Your Homepage — When someone lands on your website, you have five seconds to answer three silent questions. What do you offer, how will it make my life better, and what do I do to buy it. Open your homepage right now, read it for five seconds, close the tab, and check if you can answer all three. That gap is often where your sales are leaking.
MORE FROM ME
Follow me on Instagram @amyporterfield
SUBSCRIBE & REVIEW
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
Read the Comments +