Today's Lineup:

• I don’t want to be at the men’s table, but I do want this 👀
• When sales are slow, try this before touching your offer ⏸️
• What I’m watching & wearing heading into summer 🚤

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A few weeks ago, I was at dinner with a handful of my favorite friends. All of us run our own businesses.

The conversation was exactly what I'd hoped for. 🤩 Funnels. Offers. What's converting. What's not. The real stuff of running the thing.

And somewhere in the middle of it, one of my friends mentioned a tiny tweak she'd made to her webinar. Said it almost under her breath, on her way to a different point, and kept moving.

But I caught it. 👀

And it instantly solved something I'd been stuck on for weeks. I’d had a block in one of my own webinars that I couldn't think my way out of.

She didn't know I was struggling. She wasn't trying to help. She was just talking, and I was there listening.

I’m certain that her comment is going to be worth six figures this year. 🙌

Here's what I keep thinking about, though.

I've sat at plenty of tables with the men in my industry. Every conversation is business. Conversion rates, masterminds, what they're testing, what's underperforming.

It’s what’s expected, and there’s no dancing around any of it.

At tables with women, I've watched it go differently. Including with me.

We get three sentences into something good, then it immediately gets softened. 😬

We feel guilty if we don’t ask about someone’s kids. Or say something like, “Okay, we don't have to make this whole dinner about business, but…”

Like we aren’t allowed to just talk about the thing we've each spent a decade building.

I'm no longer available for that kind of thing.

If you're in a season where your head is in your business, let it be there.

If you're at a table with women who get it, ask the question you actually want to ask or bring up the topic, even if you’re the first to do it.

The unlock you've been waiting for is one offhand comment away, and you'll miss it if you're busy apologizing for being interested in the first place.

Catch yourself this week. Notice the next time you qualify an ambition before you say it out loud. Then practice just saying it without softening it.

You’ll quickly find that you become a refreshing presence in rooms that are waiting for permission to speak freely. 💛

Slow Sales? 🐢 Leave Your Offer Out Of It

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I have a coaching client who coaches surgeons. 🥼

Her program has 60 members, great retention, happy clients, and has brought in six figures for two years running.

But growth has slowed way down. She’s not adding members like she used to.

So when we came together, she was prepared to restructure the program. Shorten it. Add a new tier. Give it a rebrand.

I was instantly alarmed.

Here’s the question I asked her (that might be for you, too).

“If you were bringing in 20 sales every time you launched, would you feel like your offer needed to change?”

“No,” she said. “I guess not!”

It’s tempting when sales are slow to assume people don’t see the value in your offer. When in reality, it’s likely that they’re not seeing your offer… at all.

So ask yourself this. How many people have actually been exposed to your program through a high-converting sales engine?

(Meaning a webinar, bootcamp, challenge, or sales call. That kind of thing.)

And if your answer is a resounding… “🤷🏻‍♀️”? Try these this week.

1️⃣ Run a selling engine audit. 🔍

List every way someone can currently buy from you. For each one, write down your conversion rate. If you don’t know it, that’s your first problem. You cannot diagnose what you haven’t measured. When you get the data, lean into the sales engine that is converting the highest.

2️⃣ Separate “program satisfaction” data from “sales conversion” data. 📊

High client satisfaction with low sales means the people who buy it, love it… you just need more of them to buy. That’s a marketing problem, not a product problem. Start there (and for the love, leave that offer alone).

Becoming a leader who can effectively diagnose rather than making best guesses is the most underrated skill for preserving time, focus, and revenue.

(And I created an offer conversion scorecard to help you self-diagnose your conversion issues with just 15 straightforward questions! 🎯)

Watching, Wearing, and Wondering 💛

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Here's what's on my radar this week:

💛 Watching: Just started The Boroughs on Netflix. Sci-fi drama with very strong 80s Ghostbusters energy. Not sure if this one is my vibe. 🫤

💛 Wearing: A linen two-piece set I plan to live in until September. It's the kind of outfit that makes you look put-together when you have done absolutely nothing.

💛 Wondering: What should I read at the beach this summer? 🏝️ I'm wide open. Thriller, trashy, sad, weird, all of it. 

Nice chat! Let’s do it again next week.

Until then, bring up business even if the setting’s casual, pause to diagnose before rushing to fix, and please tell me if The Boroughs gets better because I'm close to calling it. 🤣

Amy

P.S. I was converting at 8%‌ instead of my 20% goal, so I had to admit something uncomfortable about the offer path I'd built. This week's episode is the full story. Don’t miss it here →

P.P.S. If you’ve been craving strategy, sisterhood, and a plan that actually gets you to $1 million, Milly Club is where it happens. Applications are open now, and spots will go fast. Details here →