She signed up for my $30,000 mastermind without even seeing a sales page.
No details. No outline. No launch emails.
Just: “If Amy’s running it, I’m in.”
At first, I panicked.
Did she know what she just said yes to? Did I need to explain it better?
But then I realized this wasn’t about what I was selling.
This was about who I had become.
It didn’t happen overnight. It came from years of showing up, launching things that flopped, writing emails that no one opened, and figuring it out in real time.
At some point, it stopped being about my webinars, my email list, or my launch strategies.
It became about how I think, how I lead, and how I live.
People started paying to be closer to that.
Recently, one of my Milly Club members shared a quote from the book Who Not How that stopped me in my tracks:
“Over time, if you become highly successful and influential, then you stop getting paid for what you do and instead you get paid for who you are.”
That hit me hard. Because it’s exactly what happened.
>> And it will happen for you too. <<
You are building trust even when it feels like no one is watching.
You are becoming the person your audience will follow, not because of your product, but because of your perspective.
One day, you’ll wake up and realize you’re not just selling a product.
You’re selling a belief system. A vision. A voice they want to be part of.
Keep going. YOUR MOMENT IS COMING.
In Case You Missed It 🤓
Here’s what’s worth your brain space this week.
#1: YouTube on Your Mind?
My CMO Caitlin (yes, the jeans-at-home one) is dead set on making a YouTube move soon. She’s so strategic in all she does, that I just said, “OK 😬” If you're thinking the same, this article is your perfect starting line.
#2: Broke Talk vs. Rich Talk
This YouTube Short might stir the pot, but I’m all for women having more money convos, not less. It’s bold, it’s quick, and it hits a nerve (in the best way). Watch here.
By the way, I’d love to know what kind of conversations you’re having with your friends that help you move the needle!
Is Your Course Idea a Good One?
Want to know if your course idea will actually sell?
Smart course creators validate before they build.
You don’t need a big audience or a polished offer to do this. Just a few honest conversations with the right people can give you powerful clarity.
Here’s one prompt you can use right now:
Text this to 3 people who are similar to your dream customer:
“Hey [Name], I’m working on a new digital course idea and would love your take. If there were a simple way to [solve core problem or desire], is that something you or someone you know would actually want? And if yes, what would you really want it to include?”
This one question can help you quickly assess two things:
- If the problem you want to solve is something people care about
- What your audience expects in a solution
Even a few thoughtful responses can shape your offer, your messaging, and your confidence as a course creator.
And that’s just one approach. Want 4 more easy templates you can copy and paste into your DMs, email list, or Instagram stories?
Click here to grab all 5 free course validation templates.
Start testing your idea today so you can build with confidence.
Here’s How You Get to Your Next Revenue Milestone
Most entrepreneurs stall out not because they’re not working hard enough… but because they’re focused on the wrong things.
If you’re somewhere in that early six-figure zone, growth can feel exciting and exhausting at the same time.
You’re juggling all the things, launching as you go, and constantly second-guessing if it’s supposed to feel this chaotic.
Here’s the truth: What gets you to $100K will not get you to $500K.
And scaling isn’t about doing more. It’s about focusing on the right things at the right time.
Here’s what that looks like:
- Refining your core offer (instead of adding more)
- Tracking your real numbers (profit margin matters)
- Documenting systems (so you can delegate, not drown)
It’s not sexy. But it’s how you grow without burning out.
In this week’s episode, I’m walking you through the exact playbook I wish I had when I was scaling past the messy middle.
🎧 Click here to listen and get the full breakdown.
Summer Reads (with a few guilty pleasures)
I love a good summer read. Correction: I love listening to someone else read while I do dishes, fold laundry, or pace around the backyard pretending I’m on a very important call.
Yep. I’m an Audible girl through and through. Sitting still with a book? That’s a 2026 goal. But in the meantime, here are three listens I’m obsessed with right now… and a little book debate I need you to settle.
📚 The Frozen River
A fierce female lead, courtroom drama, and that just-one-more-chapter energy. It’s smart and suspenseful with a side of feminist fire.
🔪 The Missing Half
Ashley Flowers from my favorite pod, Crime Junkie, wrote this one and I ate it up in a weekend. If twisty thrillers are your thing, get ready to cancel your plans.
💔 The Perfect Couple
Love, betrayal, secrets, and the kind of plot that makes you gasp out loud at stoplights. Oh, and it’s now a Netflix series. You’re welcome.
Now, for the hot take: Everyone and their mother is telling me to read Throne of Glass. But… It’s a fantasy. And that genre usually loses me at dragons. Should I do it? Tell me if it’s worth it.
Also, got a rec for me? I’m always on the hunt for my next audio obsession.
That’s all for now. Same time next week?
Until then, keep showing up, grab my validation templates, and find a group of people who will help you up-level your conversations to gain momentum faster.
Amy
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