Today's Lineup:

• What bad hair reveals about bad business leadership 🥸
• The easiest ad hook that won me conversions this week 📈
• Three questions to learn what type of founder you are❓
• Your last chance to talk me out of a vibration plate 🫨

---

I do some of my best work at the Drybar. 💈

Once a week, I go in for a blowout, open my laptop, and have one uninterrupted hour while someone else handles my hair. It's a small luxury I love.

But being a Drybar regular is Russian roulette. 🎲

The mirrors are behind you, not in front, so at the end, the stylist spins you around for the reveal.

Sometimes I love it. Sometimes I do not. 😶

Sometimes she spins me around, and I know I'm going home to spend twenty minutes trying to get it back to normal. Not good. Just normal.

But what do I say in the moment?

“Wow! Thank you so much. I love it!”  🤡

Then I speed-walk to my car and pray no one sees me.

I literally watch myself say it every time. And I still cannot say, “Hey, this isn't quite what I showed you. Could we try again?”

So when I saw this clip of Kristen Bell talking to Adam Grant about people-pleasing, I felt very seen. (It's 1 minute. Watch it.)

Kristen (hilariously) can’t bring herself to tell the airplane flight attendant, “just one cream, please.”

But Adam's response completely steals the clip.

He says people-pleasing isn't selflessness, it's a lack of confidence. 

🤜  🫠

When you can't tell where your emotions end and someone else's begin, you try to manage reactions you've imagined but haven't actually witnessed.

I mean, I’ve thought about this for days now.

My Drybar moment is harmless. The stakes are just a bad hair day. But that bad habit doesn't stay at Drybar.

It shows up when a team member's work isn't right, and I rewrite the feedback four times until I’ve completely muddied what I’m actually trying to say.

Or when I know a hire isn't working out, but I give it another quarter. Then another. (IYKYK.)

Every one of those is a “one cream” moment.

And the cost isn't just mine. It’s the team member who doesn't get the clarity she needs. Or the area of business that keeps limping along when I know (and fear) the fix.

So here's the assignment this week.

Notice and tally the moments you almost said the thing and softened it into something else.

The number will surprise you. Then, hopefully, motivate the change.

I'll be doing it too. (Probably starting at Drybar on Thursday.)

The 3-Second Pattern Interrupt That Spiked My Ad Conversions 📓

---

Ready for the easiest ads trick you’ve heard all week?

Grab a notebook. 📓 Scribble something on it. Open the video by holding it up to the camera.

That's it.

We just tested this on a Meta ad for my live training and saw a substantial uptick in conversions.

The key is what you scribble. Don't write the obvious, write what will make them curious. A number (“$2.5K → $5K??”). A weird before-and-after. Something that gives them major question marks.

It’s just enough to interrupt their scroll and, turns out, it works.

Try it this week and report back. I want to know if it worked for you too.

Quick Quiz ❓ What Type of Founder Are You?

---

Three fast, fun questions! Ready?

1️⃣ Is there a tab open on your computer right now with someone else's launch breakdown, ready to reverse-engineer the entire thing by Tuesday?

2️⃣ Has your signature offer had more title changes than you can count? (Bonus points if you've also rewritten your sales page three times this year.)

3️⃣ Have you ever told yourself “I just need to get through this one launch and then I'll breathe”… and then said the exact same thing the next launch?

If you said yes to any of these (or all three, no judgment), you're operating as one of the two founder types I see in pretty much every coaching call.

But there’s a third type that most people don't even know exists. 

This “type” is able to pull off making more money by doing less, and it’s not personality-dependent in the slightest.

This week's podcast episode is your full diagnostic of all three types of founders: the Resourceful Founder, the Abundant Founder, and the Calibrated Founder.

By the end, you'll know exactly which one you're operating as, plus what to focus on, based on your season.

🎧 [Listen here]. It's a short one!

3 Biohacks I'm Side-Eyeing (Real or Total Joke?) 🤔

---

Okay, hear me out. Wellness TikTok keeps trying to sell me on these three things, and before I drop money on a felt hat, I need a gut check.

Tell me which are legit and which are the wellness equivalent of taping crystals to my water bottle. 💎 Deal?

Blue Light Blockers. 🤓 My therapist wears them, and she looks cool. Like “I'm from New York, but not the city” cool. Are they really protecting my eyeballs from alllll the screens, or a $40 placebo with great marketing?

Vibration Plate. 🌀 Apparently, you stand on a wobbling slab for ten minutes and it does… something? Tones your muscles? Shakes the cellulite into submission? Reels of grown women bouncing on these, looking very serious. Does it actually work, or am I about to pull a hammy?

Sauna Hat. 🧙‍♀️ We just got a sauna at the lake house and I'm obsessed. Then someone told me I need a sauna hat to protect my hair. A sauna hat. It’s felt. Shape of a cone. I’ll look like a sweaty wizard. And I'm supposed to put one on, trap my head sweat, and pretend this is normal?

Your turn.

Nice chat! Let’s do it again next week.

Until then, notice your “just one cream” moments, let a notebook star in your next IG Reel, and for the love of all things biohacky, is a vibrating plate going to fix me? I must know!

Amy

P.S. After 17 years in business, I've been two of the three founder types I talk about on this week's podcast. Becoming the third took me way too long, and cost me more than I’d like to admit. 🎧 [Listen here] before it costs you.