Here’s Where We’re Going Today…

• Nobody warned me entrepreneurship was involuntary therapy. 🤦🏻‍♀️
• Sheryl Sandberg tested a room full of people. The result? Infuriating. 😡
• The 4-question filter that might gut your entire calendar. 🫠
• A peek into my ridiculous journal obsession. ✍️

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You knew entrepreneurship would grow your wealth.
But did you realize it would expose every unhealed part of you?

Me? I did not realize this. If I had? Not sure I would’ve ever left my 9-5. 😳

The first time a client left, I didn't feel disappointed. I felt abandoned. Like something was wrong with me. I made it mean things it didn't mean, and I spiraled for days.

The first time I raised the cost of my course on a webinar, my voice was so noticeably shaky, it was beyond embarrassing.

The value was there, no doubt. But somewhere deep inside, a voice whispered, “Who do you think you are?” 

And delegation? Forget it. I white-knuckled every task like my identity depended on it. (Spoiler: I thought it did.)

Here's what no one warns you about when you start a business: it will find every wound you haven't healed and put it on display.

🔹 Your abandonment stuff.
🔹 Your scarcity stuff.
🔹 Your need to control everything because trusting someone else feels terrifying.

All of it.

BUT… that doesn’t mean you're not meant for this.

That's your business doing what it does best… showing you where you still need to grow.

Entrepreneurship isn't just a career path. It's involuntary therapy.

And the women I work with who break through to their next level? They're not the ones who avoid the hard feelings.

They're the ones who look at the trigger and say, “OK. What is this trying to teach me?”

Awareness is the first move. Growth is what follows.

The Rule-Following Habit That's Majorly Holding You Back ‼️

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The women who grow fastest aren't the ones with the best strategy. They're the ones willing to ask for what they need, even when it feels like they shouldn't.

As women, most of us were trained to follow the rules, wait our turn, and not take up too much space. And we're so good at it, we don't even notice we're doing it. Watch this and tell me you don't feel called out.

‼️ Drop the assumption that asking is annoying.

‼️ Stop believing that bending the rules is wrong.

Because if you only operate inside the lines everyone else drew for you, you're slowing your own growth.

Ask These 4 Questions, Gain Back 15+ Hours ⏰

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Most of what's keeping you “busy” isn't what's making you profitable. Here's a quick filter to find out.

The 4-Question Filter:

Choose one activity you spent time on this week that felt busy but you're not sure actually moved the needle. Now run it through these four questions:

#1: Did this directly lead to revenue in the last 90 days? (Not “could eventually.” Did it actually?)

#2: Does this build something I'll use again, or am I starting from scratch every time?

#3: Am I truly the only person who can do this?

#4: Would my business break if I stopped doing this for 30 days?

If you answered no to three or more, that task just got promoted to your Stop List.

Here's the real assignment: do this for your top five weekly time commitments. Not someday. This week. Write them down. Run the filter. Be honest.

You're probably not going to find a productivity problem. You're going to find a clarity problem.

You're not feeling behind because you're not working hard enough. You're feeling behind because half your calendar is filled with things that don't compound. 

Stop doing everything. Start doing what matters.

🔥 Speaking of compounding your efforts, last week I invited a small group of 6-figure female founders to a free training focused on building a marketing system that compounds your efforts, with one goal: generating predictable revenue. 💵

I heard so much incredible feedback, I promised to do it again live again. Want to join us? Click for deets.

My Journal Obsession (It's a Whole Thing) 💅

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Your brain never shuts off. Decisions, ideas, doubts, plans, more decisions. Same, girl.

It all swirls up there with nowhere to land.

Lately, I've been using a pen and paper to get it all out of my head and onto a page. And honestly? It's changed how I think, how I create, and how I make decisions in my business.

This week on the podcast, I sat down with Laura L. Rubin, who's coached journaling at Google, Netflix, and Dior, and she blew my mind with why handwriting does something to your brain that typing never will. That episode dropped today. Go listen.

And while we are on the topic of journaling, here are my current journal obsessions:

#1: Cloth & Paper is a female-owned luxury planner and stationery business. I am obsessed with their disc-bound journals with vinyl covers and dashboards so stylish you'll want to plan things just so you can write them down. 

My two favorite inserts are the Undated Daily Inserts and the Daily Gratitude Log. But to be honest, all the inserts are a planner's dream. Fair warning: this site is a beautiful, expensive rabbit hole.

#2: Louise Carmen is journal royalty. If you are looking to elevate your journaling game, you’re welcome.

The Roadbook (M) in “Natural” travels well, feels incredible, and keeps me consistent. Next time I'm in Paris, I'm building a custom one in their shop. It's happening. 🇫🇷

Nice chat! Let’s do it again next week.

Until then, let the trigger teach you something, stop following rules you didn't write, audit your calendar like your growth depends on it, and for the love of all things beautiful, do NOT visit Cloth & Paper unless you're ready to spend money. ✍️

Amy

P.S. If you’re a female founder who generated $150K or more in 2025, this is for you.

P.P.S. If you want to buy that beautiful journal, but just know you’ll drop your journaling habit in about 3 days, this week's podcast episode is your redemption arc. My guest, Laura, shares a 4x4x4 method that makes journaling (with all its delicious benefits) stick. → Listen here 🎧