Today's lineup:
- Two kinds of pivots… and only one of them works
- A 60-second test that reveals if your offers are working against you
- I paid someone to build my skincare routine. Here’s what I discovered…
Would you retire a $60 million program?
Crazy, right?
Well, not if you start here. With the question I asked myself that led to this seemingly unhinged decision.
And that is → Is the thing pulling at you an impulse or an elevation?
Because every pivot in your business is one of these two things.
Pivot #1: The Impulse Pivot
One you make because you're craving newness. You feel left behind. You're reacting instead of leading.
I've made these pivots. We all have. And they almost never work out the way we hope.
Pivot #2: The Earned Elevation
This is different.
This is the pivot you make because you've put in the reps.
You've gotten real results and built something solid.
Now, something new is calling you forward. Something that’s still aligned, just bigger.
How can you know the difference? You answer yes to these questions:
📍Are you willing to make less money for a season while the new thing finds its footing?
📍Are you willing to sit in the messiness and uncertainty that every pivot brings?
📍Are you willing to fail publicly if it doesn't go as planned?
And the hardest one:
📍Are you willing to let go of something good… something that's actually working… in pursuit of something great?
That last question is the one that gets me. Because what nobody tells you about earned elevation is that it almost always requires you to release something.
Not something broken. Something good. Something profitable. Something you're known for.
And that's brutal.
Because good pays the bills. Good is comfortable. Good has built a business and a life you're grateful for.
But sometimes… there's something greater inside you that has to come out. And you can't fully step into it while you're still holding onto everything else.
If you've been whispering something to yourself in the car or the shower… and then shutting it down within five seconds… I get it.
But what if, next time, you let that thought finish?
And then get honest with yourself about which kind of pivot this actually is.
Because if it's an earned elevation? You owe it to yourself to explore it.
I'm sharing all of this for a reason. This week's podcast episode is one of the most personal I've ever recorded. I'm telling you about something I've been holding close…one that involves a big decision, a closed chapter, and something completely new.
[Click to Hear About My Biggest Pivot Yet →]
In Case You Missed This… 🤓
Instagram just rolled out a big update that limits posts and Reels to only five hashtags, which could change how your content gets discovered, so click through to see what this means for your reach and what to do next.
Are Your Offers Working Together… Or Against Each Other? 😤
If your offers feel scattered, meeting a random assortment of needs, this is for you.
One of the biggest reasons revenue can feel hard is an overcomplicated offer suite. 🙅🏻♀️
Too many offers competing for your energy and your audience's attention.
The result? Your buyers are confused. Your team is stretched. And your revenue stays inconsistent.
Here's the truth: disconnected offers scatter. Aligned offers compound.
So let's audit. 🕵🏻
Pull up every offer you currently sell. One by one, ask:
✔️Does this offer attract buyers… or just browsers?
✔️Do these offers guide my customer through a journey, or are they just floating around, unconnected?
✔️Is there an offer eating up time and energy that the revenue doesn't justify?
✔️If you had 60 seconds to explain your entire offer suite, could you do it clearly?
Confused buyers don't buy.
Your offer suite should be simple to run, simple to sell, and simple to explain.
If something's unclear, overcomplicated, or draining, you have full permission to refine it, reposition it, or retire it entirely.
Audit your offers. Tighten them up. Let them work together. 👯I Paid Someone to Create My New Skincare Routine
Over winter break, I did a CO2 laser. I can’t believe I am showing you this, but this is a few days after. (Was Hobie afraid? Very.)
But once it healed, I did something I've wanted to do forever: I hired a professional to build me a personalized morning and evening skincare routine.
Best. Decision. Ever. 🤩
I told her my issues, concerns, and budget, and she came back with a routine that was tailored specifically to me.
Not overwhelming. Not expensive. Just exactly what I needed.
There are two sisters behind the brand My Sister's Skin on Instagram. Cannot recommend them enough.
My biggest takeaway from their recommendations? Korean skincare. 🤯
K-Beauty has a cult following for good reason.
The formulas are gentle, the ingredients are innovative, and they're often half the price of their American counterparts.
The technique I'm now obsessed with? Skin flooding. 💦
Layering hydrating toners for that dewy, glass-skin look. These are the three K-Beauty products they recommended:
Don't knock it 'til you try it. I'm loving the results.
Nice chat! Let’s do it again next week.
Until then, rigorously question your pivots, clean up those offers, and try a little skinflooding (your glass skin is waiting!).
Amy
P.S. Last week’s survey told me Instagram is where you actually hang out. So that's where I'll be showing up more this year (not just business but with behind-the-scenes life stuff, too.) Also, this year I’m going allll in on YouTube 📺, so get ready for all my lessons learned as I build it up!
P.P.S. I've been sitting on this news for months. 🤐 This week's podcast episode is the full story. A big decision. A closed chapter. And something completely new. If you've ever wondered what it looks like to walk away from something that's working… listen here →
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