Today's Lineup:

• The moment I said “I don't know” in front of a room full of people, it felt like winning.
• Is the profitable thing always the right thing? How to know before you chase.
• The ONE thing my content manager changed that broke our ManyChat record.
• My current TV lineup, a confession, and one show Hobie specifically asked me not to mention (oops!)

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Five times last week, I sat in front of my mastermind members and said, “I don't know the answer to that.” 😬

We were at Soho House in Nashville, and I was doing a full behind-the-scenes breakdown of my new coaching program, Calibrae, alongside my CMO, Caitlin.

During Q&A, questions came up that I genuinely couldn't answer.

What does follow-up look like for webinar leads who don't book a call?

How are the coaches' hours managed? 

I didn't know. My CMO, Caitlin, knew. My VP of Client Success, Sylvia, knew. They answered.

There's still a three-second gut ping when I say those words out loud. I don't know the answer to that.

But then I remember that’s the whole goal. For me not to know, do, and run everything.

Ten years ago, I knew every single detail of my business. I thought that was what security looked like. I thought I was being responsible.

What was it actually? A slow way to run myself into the ground.

I was the marketing team, the ops team, the customer experience team. The host, trainer, and content creator.

Everything ran through me. I was also very overwhelmed. ❌

Sound familiar?

Here’s what I want you to hear: It’s normal that you are wearing every hat right now.

Annnnnnd you're likely at the point where you're ready to take a few of them off.

There is real relief on the other side of growth.

‼️ The goal isn't knowing everything. The goal is to build a business where, when someone asks about a metric, your answer is, “My marketing manager tracks that.” ‼️

That's not a gap in your leadership. That's what growth looks like.

You're building toward that.

I know right now it does not feel like it, but you are.

All the hard work, the necessary hustle, the “hands in everything” … can lead to letting go … as long as you don't let the hustle become your identity.

And when you get there, the not knowing? That's the prize.

You Can't Hustle Your Way Into Loving What You Do 💔

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Let me be clear: growing your revenue matters. Building a business that makes real money is something I talk about constantly, and I'm not going to pretend otherwise.

But here's what I've seen derail even the most driven entrepreneurs: chasing the profitable thing instead of the right thing. 😳

When you're grinding toward a goal that feels like a full-body no, the money doesn't fix it. It actually makes it worse.

This short clip names something I believe deeply. Watch it, then ask yourself honestly: does what you're building actually light you up?

If you're feeling that pull toward a pivot right now, you're not alone. It's the conversation I keep having with women everywhere I turn lately.

If you’re a 6-figure female founder and a shift in your business is on your mind, next week's training was made for you. Join me here.

One Change Led to Our Highest-Converting Carousel Ever 🔥

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My team just had our highest ManyChat opt-in carousel ever. People were opting in before they even liked the post.

Here's the one thing that changed: the hook.

My content manager, Morgan, spent last weekend at Adley Kinsman's Viralish Conference and came back with one idea she couldn't stop thinking about: the first three seconds are everything.

Across every format. Video, carousel, all of it.

For video, the move is motion.

🚶🏻‍♀️‍➡️ Walking toward the camera.
🌪️ Spinning in your chair.
🤸🏽 Starting already in movement.

Open with stillness and the scroll wins.

Open in motion and the brain has to catch up.

That fraction of a second is enough to make someone stop. Watch Morgan test it here.

For the carousel, since it’s not a video, she scrapped the post she had scheduled, rewrote the opening slide with a stronger hook, and that was it. Click the image to check out the post…

The content didn't change. The hook did.

Your turn: Pull up your last three posts. What are the first three seconds doing?

If the answer is “not much,” that's your starting point.

What I’m Binging (A Confession in Three Parts) 👀

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I have no notes on my taste. I stand by all of it.

1. Love Story ❣️

I am fully obsessed, and I've developed a habit I can't defend: I watch it with Claude open on my phone so I can fact-check what's real vs. what's fictional in real time. While watching. Like a deranged researcher. It's a sickness. I've accepted it.

2. Landman 🛢️

This show has me considering getting into the oil business. Like, is it too late? Can I get into this? How much money does it really take? Plus, anything with Demi Moore feels nostalgic in the best way, and I am completely here for it.

3. Virgin River 🏞️

I'm embarrassed to even type this. Hobie watches it with me and specifically asked me not to include it. It is the worst best show on television. That's my official categorization, and I will not be taking questions.

Nice chat! Let’s do it again next week.

Until then, let “I don't know” be the goal, ask yourself if what you're building actually lights you up, rewrite your hook before you touch anything else, and Hobie, if you're reading this… I tried. 🤷🏻‍♀️

Amy

P.S. My guest on this week’s podcast hasn't ‘gone live’ in almost two years, has a seven-figure business, and her entire evergreen funnel is just three steps. Listen here if “automate more” is one of your 2026 goals.