Today's Lineup:
- When can we say we're successful without saying sorry? 🤷🏻♀️
- The most profitable *intangible* revenue driver in your business 👯
- The formula behind 300 sign-ups (and it wasn't the algorithm) 🪝
- What I spend money on without apologizing 💰
She shared about her business success like she was apologizing for them.
I was on a call last week with a woman who built a certification program for wedding photographers. 📸
She stopped shooting weddings years ago and turned everything she knows into a scalable business.
She’s well-known in her industry, with students all over the country.
And when she told me about this, her voice had a quality I’m sad I recognized so quickly. It was like she needed to prove that she’d earned the right to want more. 💔
She listed out her accomplishments. And then said the main thing.
“I just feel like I should be further along by now.” ‼️
I cannot tell you how many times I've heard this exact thing. Different industries, different revenue numbers, different stories. Same sentence.
I should be further along.
Here's what I want to say to her. And honestly? To you.
Your wins are not a disclaimer. You do not have to list everything you've built before you're allowed to want more.
You’re allowed to just want it. ❤️🔥
That is not ingratitude. It’s not delusion. It is not you being greedy or naive or getting ahead of yourself.
It’s information.
You can see what you could potentially become. That’s not a character flaw. That’s not anything to be ashamed about. That is clarity.
Here’s what broke my heart and I want you to fight hard against this week (and forever, honestly). ❤️🩹
This beautifully successful woman had spent years building something that earned her an amazing reputation… and was embarrassed to claim that too loudly.
So many women believe this is humility. But really, it’s evidence that somewhere along the way, we were taught that our ambition needs a permission slip.
It doesn't.
Your wins are real. Your wanting more is valid. And you don't have to apologize for either one before you go out and take it. 💛
Do Your Friends Understand Your Ambition? 👯
Creating deep friendships as an adult doesn't come naturally to me.
But the women I've met through masterminds, conferences, and affiliate partnerships? Some of them have become my ride or dies.
Those relationships have done more for my business, my mental health, and my life than any strategy ever could.
My goal lately? Reach out more. Initiate more. Open up more.
Here's my gentle nudge: go find your people.
Who sit with you ‘in the stuff’ and tell you the truth…
…annnnnnd also get you, your business, and your ambition. (That’s where the magic lies.)
But you have to go first. Be the friend you're hoping to find.
This video captures it perfectly. Watch it, then go text someone who could become a new friend?
What’s Working Now: Hook → Story → Teach 🔥
Last week, I posted a video about a friend who called me at 11pm, sobbing.
Three years of doing everything right, just in the wrong order. I asked her one question. She went quiet. Then rebuilt everything around the answer.
Twelve months later? First million.
That video brought in over 300 sign-ups for my free masterclass.
Not because of the algorithm. Not because I boosted it. Because it followed a formula I now use every single time I create short-form video content.
Watch the video and then I’ll explain why it worked below.
Here's how it works.
✔️ You have three seconds. Three seconds to make someone feel like scrolling past would be a mistake. Not to explain your offer. Not to list your credentials. Just to spark enough curiosity that leaving feels wrong. That's your hook.
✔️ Then, seconds three through fifteen: the story. Drop your audience into a moment they can actually feel. A failure. A number. A turning point. Something specific and real. “My friend called me sobbing at 11pm” outperforms any strategy tip I could have opened with. Because specific beats general. And real always beats rehearsed.
✔️ Then, and only then, you teach. Your framework. Your insight. Your expertise. The part where you show what you know. It only lands because everything before it made them care enough to listen.
Hook. Story. Educate. In that order. Every single time.
Flip the sequence, and you don't just lose the sale. You lose the person before they ever gave you a chance.
Your assignment this week: Choose one piece of content you've been meaning to create. Map it to this sequence. Hook first. Real story second. Teaching third.
Then post it. Once you do, DM and let me know what happens!
One of My Favorite Ways to Spend Money 💵
I have a thing for hiring specialists. 🙋🏻♀️
A while back, I hired two women (who I found on TikTok!) who own My Sister's Skin to build me a complete morning and evening skincare routine. After they evaluated my skin and my needs, they sent me a personalized PDF with everything I needed. My skin has never looked better!
Then I brought in Claire from Curated by Claire to help me build a capsule wardrobe. She defined my style silhouette, edited my closet, and taught me how to actually put outfits together.
Next week? I'm doing it with makeup. I don't wear a ton, but when I do it myself, it never shows up in photos. I always look washed out. So Diane, the makeup artist who does my photoshoots, is going to teach me on Zoom exactly what I'm doing wrong.
Here’s my motto: Find the expert. Learn directly from the source
Nice chat! Let’s do it again next week.
Until then, own what you've built, reach out to the friend you've been meaning to call, lead with a story, not a strategy, and hire the expert your future self will thank you for.
Amy
P.S. If you've been putting off running ads because you're terrified of losing money, this episode is going to change how you think about it entirely. I'm breaking down exactly how to fund your own ad spend so you're not gambling, you're growing. 🎧 Listen here →
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