Today's Lineup:

• What anxiety, a surprise house sale, and a bad decision taught me this month
• The wildly impractical thing I did (and why I almost talked myself out of it 14 times)
• The must-have AI prompt to gain confidence outside your comfort zone
• What the research says is actually working on Reels right now

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February and most of March nearly broke me. 😳

We debuted The Calibrae Collective, my new coaching program. I ran multiple live events in Nashville for my high-level mastermind members. And right in the middle of all of it, Hobie and I unexpectedly sold our house. An offer we couldn't refuse. The problem? Our dream home is over a year from being complete. But we scrambled to make it work.

I told myself we could handle the move ourselves. I turned down every offer of help.

Bad call. ❌

By the last week of the move, the anxiety and depression I usually manage to keep at bay came roaring back. Hard. 

→ → And here's what we don’t talk enough about as founders…

Yes, we call the shots. But we're also the ones carrying the weight of everything. Putting business decisions on hold didn't feel like an option. So I pushed through.

I'm telling you this because you might be in a season that feels like too much right now. And I want you to know I'm not immune to it either. 💛

But here are three things that kept me from going somewhere really dark. Not because I had it figured out. I didn't. I found them in the middle of the mess.

📍 Ask for help. Do it. Don't wait. Don't apologize. Just ask. The people who love you are not keeping score.

📍 Shrink the window. Stop looking at the whole mountain. Just today. What’s the next small step that moves you forward?

📍 Stop performing. Tell one person the truth about how you're actually doing. The second you stop pretending, it gets lighter. (This one truly saved me.)

No one says founders have to be unbreakable. You're allowed to be human. 🤍

🎙️ The Cabin. The Podcast. The Leap.

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I did something a little wild.

I converted a cabin on our new property in Leiper’s Fork into a podcast studio. Like, a real-ish one.

And starting in June, I'm bringing guests in person.

I'll be honest: this is not like me. It's more logistics, more prep, more everything.

And I almost talked myself out of it about fourteen times.

(Officially in my ‘way out of my comfort zone' era.) 

Here's what I keep coming back to: the conversations that have changed my life happened in person. The ones where something shifts in the room. Where you catch someone's face right before they say something raw. You don't get that on Zoom. 

So even though I am super nervous, I'm doing it anyway.

(I’ll also admit that the view from the new cabin studio helped convince me!)

That’s my journey outside my comfort zone. What about yours?

➡️ What's the version of this in YOUR business? The thing that sounds exciting but also sounds like a lot.

The opportunity you've been half-ignoring because it feels complicated or out of reach or just… too much. 🤔

You know what I'm talking about. It's been sitting there.

Here's an AI prompt to help you name it:

“I'm a [type of business owner] at [revenue/stage]. I keep having a nagging feeling that I should be doing [X], but I keep putting it off because it feels [too complicated / too much work / out of reach]. Help me examine whether this is a real strategic opportunity that I just might be afraid to move on, or just shiny object syndrome. Ask me 5 clarifying questions to help me decide.”

Do This: Drop that into ChatGPT or Claude and actually answer the questions.

3.5 Billion Reasons to Hit Record Today 🤯

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You keep telling yourself you'll figure out Reels eventually. Right?!

Meanwhile, billions of them are getting shared every day.

Meta just confirmed that users are sharing 3.5 billion Reels every single day.

‼️ If you've been putting off showing up there, that number should change your mind.

A recent study examined over 10,000 Reels and found three things that are working right now:

✅ Show your face and use your voice in the first three seconds. Speaking on camera in those opening seconds boosts retention by nearly 25%. Appearing on screen bumps it another 10%. People connect with people, not graphics. You are the asset.

✅ Short video under seven seconds? Loop it. A seamless loop increased replay rates by 18.7% and bumped engagement by 16.1%. That's a simple edit with a real payoff.

✅ Go vertical. Vertical video gets 20.9% higher reach than square or horizontal. If you're still posting in the wrong format, that's the first thing to fix.

None of this requires a new strategy or a production crew. It's small format shifts that compound into more eyes on your content.

Your assignment: Pull up your last three Reels. Did you show your face in the first three seconds? Were they vertical? Did short ones loop cleanly? Pick one thing to fix and test it on your next post. One variable at a time.

🗺️ The Vision Board Exercise of My Dreams

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Next week, I'm sharing something I'm lowkey obsessed with.

A vision board exercise unlike anything I've done before.

Audio prompts. Real guidance. The kind of thing that doesn't just help you get clear on what you want. It makes you brave enough to unapologetically want it.

I can't wait to share it with you.

Nice chat! Let’s do it again next week.

Until then, stop carrying it alone, say yes to the thing that scares you a little (or a lot!), make those Reels, and let me know where you land on vision boards. 🤍

Amy

P.S. The biggest leaps in my business didn't come from a funnel, a launch, or a strategy. They came from a room. This week, I'm breaking down exactly how to find yours and what to do once you're in it. 👉 [Listen Here]