I trained for two months. Then quit five minutes in.

In my 20s, a friend convinced me to run a 5K.

I said yes, thinking it’d be a cute way to get fit and feel sporty (despite the fact that my only running experience was pretending to jog during PE while actually walking behind the bleachers).

But I trained. For two whole months, I jogged along the San Diego coast like a rom-com montage. Flat ground. Perfect breeze. Zero hills. Zero drama.

Just me, my “Eye of the Tiger” playlist, and a wildly misplaced sense of confidence.

Race day? We showed up, and suddenly it was less ‘fun run' and more ‘why am I scaling a mountain?’ 🗻

It was all hills. WTH?!

Still, I was determined. I promised myself I would not walk. NO WALKING.

I’d trained for this. I had grit. I was ready.

Five minutes in, I hit a hill that looked like Everest’s little sister, and I quit.

I started walking. Then grumbling. Then blaming the race organizers for not sending a warning email titled: “Hope you like pain.” ❌

Meanwhile, my friend (who’d trained just like I had) kept going.

Slower, steadier, and 100% committed to her promise to run the whole thing. She didn’t let surprise hills break her.

She finished glowing. I finished salty.

Here’s what I wish I’d known back then:

Turns out, it’s not always about training harder. It’s about choosing what you do when the terrain changes.

In business, you don’t always get the course you trained for.

You webinar. It flops.
You hire. They ghost.
You prep your promo calendar…and Instagram shuts your account down.

You can choose to slow your pace or break your promise to yourself.

One keeps you moving. The other keeps you stuck.

Don’t let unmet expectations be your excuse to break your own promises.

The win isn’t always in the speed. It’s in the staying power.

So if it’s felt like an uphill climb lately, don’t count yourself out. The win is in the staying power.

The Curated Scroll: Business Edition 🤓

---

Because not all content is created equal, here’s what’s worth your brain space this week.

#1: Is Your Workday Never Ending? Here’s Why It Matters
Feeling like you’re living in a never‑ending workday? A new study shows many of us start answering emails at 6 a.m. and finish well past dinner. Remote life is great… until it isn’t. Protect your energy, set boundaries, and work smarter, not longer. Click for better solutions.

#2: Do You Look At Your Phone First Thing in the Morning?
Confession: I do. Ugh. It’s a terrible habit I am working to break. In this short video, Mel Robbins breaks down why it’s one of the worst decisions we make each day.

The Elephant in the Room Webinar Strategy 🐘

---

I’ve got a go-to strategy that works like magic when it comes to connecting with your audience and giving your conversions a nice little lift.

I’ve used it for years in my own webinars, taught it to thousands of students, and it’s especially powerful in that in-between moment, right after you pitch your offer and before the Q&A kicks off.

It’s called the Elephant in the Room Strategy.

Right after you present your offer (I’m talking the details, the bonuses, the price, the testimonials, the link) but before you open for live questions, take a moment to speak directly to what your audience is not saying out loud.

Name the objections sitting quietly in their minds. Get specific. These aren’t surface-level things like “I don’t have the money.” These are real, internal hesitations that often go unspoken but absolutely influence whether someone buys:

• “I think I want to try this on my own.”
  
• “She gave so much value already, I’ll start with that and maybe join later.”
  
• “I’m already overwhelmed and barely have time to breathe, let alone go through a program.”
  
• “I’ve bought courses before that didn’t live up to the promise, and I don’t want to feel disappointed again.”

Say something like, “You might be thinking…” and walk them through each one. Then offer a thoughtful, specific response that reframes it.

Show them how your program was built to support people with those exact concerns. 🙌🏻

This one moment creates a powerful shift. Your audience feels seen, understood, and more confident in their decision. And more often than not, that’s exactly what nudges them to say yes. Try it and let me know how it goes!

My Top Personality Assessment (aka How I Make Sense of My Brain) 🧠

---

I love a good personality quiz. I’m not talking about the “Which Sex and the City character are you?” kind of quiz (but for the record, my friends say I’m a Miranda).

Instead, I’m talking about the ones that actually help you understand how you work, lead, and make magic in your business. Here's my fave and what it taught me:

#1: Enneagram
Tried and true. I love the Enneagram because it helps you get honest about what’s driving your behavior, especially when the pressure’s on.

I’m a 3 with a 2 wing (and Hobie is an 8 😅). Classic Miranda vibes… driven, focused, and maybe a little intense. The 2 wing soften things with some heart, which is why coaching lights me up. Hobie being an 8 means he’s fiercely protective, deeply loyal, and always ready to challenge me in the best way.

My Obsession with Tupperware 🤦🏻‍♀️

---

The other night at 10 pm… on a Saturday, no less (I know, wild!)… Hobie found me on my hands and knees in the kitchen, pulling everything out of the cabinets.

I was deep in a Tupperware reorg spiral, and honestly? It brought me so much peace.

Next weekend, I’ve got my eye on Hobie’s closet. He’s already declared it off-limits… but we’ll see who wins that battle.

This got me thinking…when you’re stressed or overwhelmed, what’s your weird little thing that makes everything feel better❓

I shared mine, it’s only fair you share yours!

Great chat. Let’s do it again next week!

Until then, don’t let the hills be your excuse to break your own promise and organize your Tupperware like the CEO you are.

Amy

P.S. Quick confession: 16 years in and I still overthink my website. My chat with Jen Olmstead, co-founder of Tonic Site Shop (aka the gold standard for stylish, strategic websites), was exactly what I needed. If “fix the website” lives on your to-do list every quarter, this episode will give you the plan (and push) to finally do it. 🎧