Today's Lineup:
- Channel your buffalo instinct, become the entrepreneur who always seems to make it.
- A guy young enough to be my kid stopped me mid-scroll. He was annoyingly right. 📱
- The subscribers secretly tanking your deliverability (and what to do about them). 📧
- Three things I need you to talk me out of buying. (One is already in my cart.) 🛒
The most dangerous place to be in your business is knowing exactly what needs to change and having a completely reasonable explanation for why now isn't the time.
I've personally been on over 50 calls with female founders while curating my new coaching program. And there's one call I keep coming back to.
She built a multiple six-figure business teaching a skill her entire industry said couldn't be taught online.
She got on our call and, before I could ask a single question, named her exact problem. Described the gap. Knew what needed to happen.
Then she walked me through why now wasn't the time.
❌ Her VA just quit.
🚀 Her launch was just a month away.
↔️ Something personal had her pulled in three directions.
🗓️ Just a few more months and things would settle.
I've heard this enough times now that I need to say it plainly:
Things don’t settle.
The VA gets replaced and something else breaks.
The launch ends and the next one is already on the calendar.
A few months becomes six.
Six months becomes a year.
And a year later she's back in the same place, same knowing, same waiting, except now it's heavier.
Founders who take on opportunity don't do it because their calendar opened up, they have a couple weeks free, and no one needs anything from them.
(Seriously. Name one week that has ever happened in your business.)
They take on opportunities because they know “things settling” is a fantasy. And they have decided to create their reality.
Hard turn…stay with me…
There's a thing about buffaloes. When a storm hits, every other animal runs from it. Buffaloes charge straight in. 🦬
Because running away just means staying in the storm longer.
I'm not comparing you to a buffalo. (Okay, maybe a little.) But I am absolutely suggesting you steal their instincts.
You already know what's not working. You know what needs to happen.
The only question is whether you keep waiting for a season of calm that isn't coming, or build right now, in the middle of all the chaos.
The founders who get ahead in the next 12 months aren't the ones who found the perfect moment. They're the ones who stopped asking the chaos for permission. (read that again!)
That buffalo instinct? It's already in you.
You didn't build a six-figure business by being timid. It’s just that somewhere along the way, you convinced yourself that waiting is the smart move.
It's not. It's just the safe one. 🫤
Want to be the founder that other women look at and think, “If she did it… maybe I can too”?
Stop waiting for calm. Run toward the storm. 🌪️
You're Not Behind. You're Playing the Wrong Game.
I almost kept scrolling.
A guy young enough to be my kid 🤦🏻♀️, talking business on my feed. I gave it three seconds out of pure curiosity. Thirty seconds later, I put my phone down and sat with it. His advice? Spot on.
The advice → The skills that build a company from 0 to 1 are completely different from the skills that scale it from 1 to 10.
And most founders never stop to figure out.
Because here's what nobody tells you when you're grinding your way to six figures: the hustle that built this thing? It's not the blueprint for what comes next.
The figuring-it-out, the doing-it-all, the “I'll just handle it” energy that got you here is the exact thing keeping you from getting there.
You didn't build it wrong. You just outgrew the version of yourself who built it.
That's not a flaw. That's a signal.
If your business is technically working but nothing feels smooth anymore, that's not a bad sign. That's a very specific signal. A signal to calibrate. And I'd start here.
Your List Might Be Working Against You ‼️
I’m going to say something that would have made me rage 5 years ago.
Here it comes… a big email list isn't always a good thing.
If you've got subscribers sitting on your list who haven't opened an email in 90+ days, they're not just dead weight. A neutral nuisance.
They're actively hurting you. 😳
Email providers like Gmail track engagement. When a chunk of your list ignores you, Gmail starts assuming your content isn't worth showing to anyone, including the people who love you. ❣️
So your most loyal readers stop seeing your emails. Not because you did anything wrong, but because the lurkers dragged down your reputation.
The fix? Segment and clean. 🧹
Here's your starting point: pull a segment of subscribers who haven't opened in 90 days, haven't purchased in 90 days, and have been on your list at least 90 days.
📍 Send them 2-3 honest re-engagement emails. Subject lines like “Should I stop emailing you?” work surprisingly well.
Give them a clear link to click if they want to stay. If they don't click? Move them off your main list.
Smaller, cleaner, more engaged. That's the list that keeps your content visible and actually makes money.
If this is a topic you know you need to dive deeper into, I created a podcast episode where I go deeper with more specifics and an action plan. Listen here.
De-Influence Me (I Beg You)
Three things I'm currently talking myself out of buying. Help.
🚿 1. The HigherDose Red Light Shower Head
My red light face mask changed my skin, so the obvious next step is bathing in red light like a human tanning bed that also filters my water. Genius biohacking or I've been on the internet too long. Probably both. Talking myself out of it: I already look questionable wearing an LED mask in my bathroom. There are limits.
🍮 2. The Beast Mega 1200 Blender
I’m convinced the reason my cottage cheese desserts don't taste like a five-star restaurant is the blender. Not the cottage cheese. The blender. Talking myself out of it: Ina Garten also doesn't eat cottage cheese desserts. She uses actual cream. The blender is not the problem.
📔 3. The Hermès Notebook Cover
Okay, I know. I KNOW. But I just talked about journaling on my podcast last week, so technically this is a business expense. A tool. A beautiful, hand-stitched, orange-box-with-a-ribbon tool. Talking myself out of it: a $540 notebook cover won’t make me journal more. It makes me afraid I’ll mess it up!
None of these are in my cart. (The shower head is in my cart.)
Nice chat! Let’s do it again next week.
Until then, run toward the storm, kick the squatters off your email list, and if you have strong opinions about red light shower heads… please don't send them my way.
Amy
P.S. Those 90-day ghost-subscribers 👻 that are junking up your email list? They're not just hurting your deliverability. They play a HUGE role in your launch numbers.
Yeah. Conversions. Sales. Money coming into your business.
I break down the profitability of your list health in this week's episode. Click to listen 🎧
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