Today's Lineup:

• Some say “hustle” is a dirty word. 🤫 Why I disagree.
• The surprising reason why manifesting never works. ❌
• Use this new IG feature if you type faster than you think.
• The unhinged game Will Guidara insisted we play at a fancy dinner.

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The nicest thing I can do for you today is hurt your feelings.

Last week I told you about a special masterminded I attended with 23 multi-million dollar female founders.

Well, one of the best parts was sitting in deep conversation with my new friend, Leanne Lopez Mosley.

Leanne is known for “audacity marketing.”

Say what you mean. Be a little delusional about what's possible. Stop worrying about people liking you online. (Amen to all of this!)

So in the spirit of true audacity, here's what I'd tell you if I were your wiser older sister and I wanted you to win more than I wanted to be nice.

📍First up… Hustle is a dirty word, and I'm about to use it anyway. 🤷🏻‍♀️

Hustle has a bad rap, and for good reason. Burnout. Resentment. Waking up three years in wondering why you started. All real.

And. In your first few years, if you want the audacious goal, you have to hustle.

I rarely talk about this because I know the downsides of hustle culture.

I know this because I've lived every inch of it.

💢 Hustle means working harder than anyone else.

💢 Failing a hundred times and getting back up.

💢 Missing the parade at your kid's school during launch week.

💢 Your partner saying you're ‘all consumed’, you knowing they are right, and you recalibrating without quitting the dream.

That's what it takes. Not forever. But for now.

📍Next…Dropping (The Right Kind of) Big Money

Courses have a place. Memberships too. But at your level, making 6-figures, you can’t keep sampling education without a clear plan for how it's going to create actual, numerical return in your business.

This weekend, I wrote a $30,000 check to level up my knowledge so that I can make my coaching program exceptional.

Sure, it's easier to write a check like that these days. But here’s the truth: I was spending like this from day one. Even when I didn’t have it and had to get verrrry little creative to figure it out.

Next time you're weighing a big opportunity in your growth, ask this one question. Can I walk away with one idea that doubles my investment? If yes, you're in.

📍And finally…You Need Wayyyyy More Reps

You're switching things up too soon. You launch a few times, mediocre results, and you're already drafting the pivot plan. This is how you stay stuck.

Stay with the same thing, tiny move by tiny move, until it breaks open.

And please, stop narrating your self-doubt like it's wisdom. Less talk. More reps.

That's my older-sister version of a pep talk. All delivered with love. 💙

Manifesting vs Womanfesting 💅

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Listen, he’s not wrong…

Typos Be Damned ‼️

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If you've ever posted a comment on your IG feed, reread it two seconds later, and wished you could take it back, today is your day. 🙌🏻

Instagram just rolled out comment editing. You get a 15-minute window after you hit post to clean it up.

Fix the typo. Correct the wrong date or link. Tweak the wording when you realize your tone felt a little off. ✏️

You can edit as many times as you want inside that window. Text only, not images.

And yes, people will see that your comment was edited, but they can't see the original.

A small mercy for all of us who type fast and think later. 🙋🏻‍♀️

Go forth and edit.

Last 3 Amazon Purchases? 🛍️

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Last week at dinner, my friend Will Guidara looked up from his menu and said, “Wanna play a game?”

Quick context. Will wrote Unreasonable Hospitality. He ran one of the most high-end restaurants in New York for more than a decade. I assumed whatever came next would involve wine notes.

It did not.

“Everyone grab your phone. Last three Amazon purchases. Go.”

We were grown adults at a nice restaurant, and we became immediately hysterical. The waiters started side-eyeing us. 👀 I laughed so hard I cried.

There’s just something about your last three Amazon purchases that will out you in three seconds flat.

My reveal? A Battery Daddy. They all thought it was something naughty. It’s not!

It’s an organizer. For batteries. I got very excited at 11 pm on a Saturday night about the idea of all my AAs in one place. 🤷🏻‍♀️

The whole table lost it. Why was this so funny? I don’t know, but it was. 🤣

Your turn. Try it at your next dinner or text your girlfriends and insist they play along. Thank me later.

Until then, hustle where it actually counts, invest with courage, do MANY more reps, and never apologize for whatever just landed on your doorstep from Amazon.

Amy

P.S. Results are in! 📩  Last week, I asked you where you’re listening to podcasts these days. The numbers? 👉 53% of you answered Apple podcasts. 32% said Spotify. And 15% watch on YouTube. Do these numbers surprise you??

P.P.S. I’m not an SEO girl. Never have been. But after this week's episode, I'm rethinking that, and you probably should too. My guest breaks down how one of her students made $150K from a single keyword, and why AI search is fast becoming the new referral engine. Listen here →