Hey! You know that thing I was telling you about yesterday? Well, here she is…enjoy!

Here are some things I think are fun:

• Binge-watching Friday Night Lights in one weekend, even though I’ve seen it 3X already.
• Drive-in movies that sell funnel cakes the size of your head.
• Summer sunset cruises on the lake with 90s country playing and zero cell service.

You know what’s not fun?

Overhearing your husband tell your marriage counselor that you’re driving him crazy. (And not in a cute, frisky way. Like… the opposite of that.)

Apparently, I’ve been holding on to things I can’t control and obsessing over details like it’s my full-time job. 🤷🏻‍♀️

I was so fired up, I nearly barged in to defend myself. But then I realized I was eavesdropping, so I stomped away instead… dramatically, of course.

Later, I called my mom to vent. She listened patiently, then hit me with:
“But is he wrong?”

Excuse me, ma’am?

Turns out… he wasn’t. Double ouch.

Truth is, I’ve been clinging a little too tightly to things that aren't mine to fix. And it’s not just driving Hobie up the wall, it’s burning me out too.

So I’ve decided to do what all great entrepreneurs (and humans) eventually have to do.

I’m sitting with the feedback. I’m owning my part. And I’m doing the work.

Because sometimes, you are the problem. And also, you get to be the solution.

That’s leadership. That’s growth. That’s also… mildly infuriating. But it works.

If you’re growing a business, you’re going to hear things you don’t want to hear. On social. From your team. From yourself. And yeah, sometimes it stings. Like really stings.

But the entrepreneurs who win are the ones who can face the issue head-on, look inward, and come back with more calm and clarity.

Let me know if this resonates. Have you ever had to deal with this?

Oh, and now, if you’ll excuse me, I have some letting go to do… and possibly another Friday Night Lights rewatch. For self-care, obviously.

Straight Outta My Group Chat

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I’ve got a few group chats with my entrepreneurial friends that are as active as I was in the New Kids On The Block fan club. (Yes, I had the buttons. Yes, I wore them proudly.)

Anyway, this week, one of my friends dropped this gem:

The messier his newsletter, the better it performs. (We talked about it here.)

It’s chaotic. It’s kinda ugly. But it gets clicks, replies, and real engagement. People love it because the content is solid, not because it looks good.

And it got me thinking…

What if this week, you stopped obsessing over that one project you’ve been working on and instead, just shipped the thing?

What if you put it out at 80%, let it breathe, and tweaked it as you go?

You’ll get feedback faster. You’ll overthink less. And chances are, your 80% looks a lot like someone else’s 100%.

Just something to think about before you stall out on your next big idea.

So here’s your nudge: hit publish. Ship the thing. Then make it better.

The Tiny Offer That Unlocked Big Sales 🔥

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When I first started selling digital courses, I kept hitting a wall. I knew my program could help people, but they weren’t buying.

Turns out, they just weren’t ready yet. They didn’t know me, didn’t trust me, and weren’t totally sure they could do what I was teaching.

So I created a Bridge Offer. A smaller, low-stakes offer that gave them a quick win and helped them believe in themselves (and in me).

Once I launched it, my bigger course started selling like hotcakes. 🥞

A Bridge Offer is the stepping stone between free content and your signature offer.

It meets your audience right where they are, solves one small, immediate problem, and builds trust.

It doesn’t need to be fancy or long, just helpful. Think: a mini-course, a workshop, a template bundle, something that’s an easy yes. 

• Meets them exactly where they are
• Solves one quick problem
• Feels like a no-brainer yes

If your main offer isn’t converting, ask yourself… do they trust me enough to buy? If not, start smaller.

Here’s What Else You Need to Know This Week 🤓

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My CMO Caitlin doesn’t go a day without posting an article in our Slack channel with the note, “You gotta check this out.”

Some of them are completely over my head (I know, I’m embarrassed for me too), but some, pure gems.

Here are two marketing articles she’s obsessed with this week:

#1: What Does “Good” Engagement Actually Mean?
Wondering if your social posts are actually working? The article breaks down what “good” engagement really looks like, plus the benchmarks to aim for on each platform. Deets here.

#2: Why Your Feed Might Be Dead Weight
Instagram and Facebook aren’t about the feed anymore. The real action is happening in the DMs, where conversations, conversions, and connections are actually going down. Click for a quick read.

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Speaking of my CMO Caitlin, she told me she wears jeans while working from home.
Like… on purpose. 👖

I thought only serial killers and people who alphabetize their spice racks did that.

Please tell me I’m not alone.

Do you wear jeans at your desk when you work from home? Who hurts themselves like that?

One More Thing 🤠

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Hobie and I are hate-watching Ransom Canyon on Netflix.
The acting is tragic, the plot makes zero sense, and we’re fully committed.

I told Hobie I’m in it for the love story.
I’m actually in it for the shirtless cowboys.

Keep that between us, okay?

Nice chatting. See ya next week?

In the meantime, ship the thing, binge the show, and don’t wear jeans at home unless absolutely necessary. 😉

Amy

P.S. Wait… did you actually read this whole thing? Or did you skim like a pro? Either way, I’m just glad you’re here. If you want more, check out this week’s podcast with my girl Jenna Kutcher. >>>

Things are getting a little weird in the online marketing world, and we’re breaking down what we’re doing about it, and how you can keep up without losing your mind.  Listen here.