Last October, I let go of 9 people on my team.

Not because of money problems.
Not because they weren’t great.
Not because I was slowing down.

I let them go because the business had become too complicated.

Too many projects. Too many issues. Too many priorities pulling us in too many directions.

So I made the hardest decision of my business life:
I simplified.

We trimmed our revenue goals, rethought our launch calendar, and restructured the team to go deeper, not wider.

The morning we let 9 team members go, I felt physically sick.
The night after it was over, I barely slept.

In my head, I spiraled. What if they thought I took this lightly? Like this decision erased everything they’d contributed?

What if they’d hate me forever? That I’d made a big mistake?

Then this weekend, I got a text.

Two of those women were meeting up. They sent me a photo: drinks in hand, huge smiles.

“Love you, Amy! Virtual cheers!”

One is now working with a good friend of mine who adores her. She’s in the perfect role for her talents.

The other started her own agency and is thriving in ways she never could have without branching out on her own.

And that’s when it hit me:
I thought I was ruining everything.
But really… I was just making space.

For them.
For me.
For what’s next.

So if you’re feeling pulled to simplify, to do less but do it better, maybe that’s not a step back. Maybe it’s the smartest thing you can do.

Simplifying doesn’t mean giving up.

It means you’re finally leading with clarity. And that is always a power move.

Are you in a season of simplifying? Or holding on to too much?

Hot Take of the Week 🌶️

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Need more content for social, but your schedule's tighter than Ross’s leather pants on Friends?

Grab a transcript from one of your best podcast episodes, a lead magnet that’s been quietly collecting digital dust, or that old webinar you forgot was actually brilliant, and pop it into ChatGPT.

Then say, “Hey friend, turn this into an IG carousel post that people actually want to read.”

Boom. Instant content.

I did this with an interview I recorded with my friend Jay Schwedelson, and what came out?

Click to check out pure carousel magic. 💫

Want a peek inside our team Slack?

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When we’re not swapping dog pics, debating Real Housewives story arcs, or arguing over how many exclamation points are too many (I say two!! max), we’re celebrating you.

We’ve got a channel called #WINS, and every time a student shares a big or tiny victory, we post it, celebrate it, and throw up a confetti emoji storm that would make Canva jealous.

This week? All eyes were on Melissa.

She filled up a masterclass…with a teeny-tiny email list. Like, “you could count them on your fingers,” tiny.

Takeaway?
Stop waiting. Start moving.
Even if only 5 people show up.
Even if you’re not “ready.”
Even if your email list is basically your mom and your dog’s groomer.

Action gives you data. Data gives you momentum.

So what’s that one thing you’ve been stalling on?
I triple-dog dare you to hit publish, send the invite, or show up messy.

You never know who’s waiting for exactly what you’ve got.

What You Missed Last Week In The Biz Building World

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#1: What’s Working Now: AI, Authenticity & the New Marketing Playbook
Curious what top marketers are betting on in 2025? This quick read breaks down how AI, realness, and customer-first moves are shaping what actually sells. I’m especially intrigued by the take on hyper-personalization. Insights here.

#2: Doing Too Much Is Draining Your Team (Here’s What to Do Instead)
This short article makes a case for simplification as a leadership superpower, not just for productivity, but for protecting your team’s energy and creativity. If you’ve ever wondered whether trimming your to-do list is a cop-out, this will give you the permission (and the strategy) to do less, better. Click for a quick read.

My 3 Guilty Pleasures (Don’t judge… unless yours are worse) 😉

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Ok, here’s the deal: If I’m going to keep showing up in your inbox with mildly embarrassing, sometimes cringey, often way-too-honest confessions, I need you to meet me halfway. Deal?

So I’m sharing my 3 guilty pleasures. You’ve gotta share with at least one of your own. I’m already dying to read it. Don’t leave me hanging!

Diet Coke. 🥤
I know. I KNOW. It’s basically battery acid with bubbles, but I love it (sometimes, not always!) It’s not my fault, I’m an 80s kid. Back then, moms drank Diet Coke like it was medicine. It’s in my DNA. I’ve tried to quit her, but she’s just so deliciously deceptive. 

TikTok Scrolling. 📱
I tell Hobie it’s “market research” but it’s really just me watching Trad Wives organize their pantries or strangers crying in their cars while whispering “It’s Storytime.” It’s just so messy and unhinged!

True Crime Podcasts. 😵
There is something wildly comforting about listening to a soothing voice describe a highly suspicious cold case while I build out a new Asana project like, “Interesting… body found in a locked freezer… definitely need to add that nurture sequence to this launch.” It’s dark and deranged and I love it.

Good chat. Let’s keep meeting like this, I kinda like it.

In the meantime, simplify something, sip the Diet Coke, and maybe don’t listen to murder podcasts while building funnels. 😉

Amy

P.S. Want to uncover hidden money opportunities in your biz? I break down exactly how to find them in this week’s podcast. Click to walk away with at least one “how did I miss that?!” moment. 🎧