Today's Lineup:

• Live launching because you want to, not because you have to 👀
• Surprisingly simple content that earns you authority ⏯️
• The pair of jeans I’ll be buried in 👖

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In 2008, I was sitting in a hotel ballroom in Palm Springs watching Tony Robbins close a room of 2,000 people.

I was on his content team. My job was logistics, content flow, and making sure the right slide hit at the right moment. But I wasn't really watching the slides that night.

I was watching the back of the room.

Because the back of the room is where the money-moves happen. 💰

I watched the team work. I watched the order forms move. I watched people stand up, walk to the table, and hand over credit cards.

And I remember thinking, very clearly: this is what I want. I want a room. I want a stage. I want a big night. ✨

Fast forward a few years. I'd left my corporate job, built my own business, and created my version of the big night.

Launches that did a million dollars in a day. Eight figures in a week.

Live launching is powerful. I believe in it wholeheartedly.

But here's what I've learned after seventeen years in this industry, and what I've been sharing with the female founders in my coaching programs…

When the big night is the only night, the rest of the year gets heavy.

You finish a launch, you celebrate, and on Monday morning, the number resets to zero.

If there's nothing else supporting your business…no revenue running in the background… you start the climb all over again.

The launch itself isn’t the problem. There’s not much that compares to launching in terms of audience building or hitting those big revenue numbers. 

It’s when you wager your entire year on the outcome of a few big nights. That leaves your business overexposed. 

The women I work with now aren't tired of launching. They're tired of needing it.

They want a business that runs whether or not they're “on.”

They want predictable revenue underneath the big moments, so when they do launch, it's because they chose to, not because they've got to pay their team.

That's what I want to talk about more this year. Not launching versus not launching. Launching from a foundation versus launching because you have to.

That Gap Is Your Goldmine 👑

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Every single day, Monday through Thursday, I work with six-figure female founders.

And having been there myself, I wanted to know what the rest of the world is teaching these women about the intangibles of going from six to seven figures.

Growing confident in your decision-making. Embracing change in yourself first before the business follows. That kind of thing.

Turns out, I couldn’t find anything that went deeper than “brand identity.” 

Which is criminal.

So I decided to create it myself.

Here’s one of my first videos. Let me know what you think.

But here's the bigger thing I want you to take from this.

That moment where I went looking and came up empty?

➡️ That's the moment I want you to pay attention to in your own business.

📍The thing you keep searching for and not finding.
📍The conversation you wish someone was having, but no one is.
📍The angle that's so obvious to you that you assume someone else must already be covering it, but they're not.

That's your gap.

Here's why it matters: you've already done the work that earns you the right to fill it.

The clients, the revenue, the years of reps. That's authority.

And authority content, the kind that pulls your right-fit clients toward you, is built on the proof you already have plus the perspective only you can offer.

So this week, ask yourself the question I asked myself. What can't I find?

The Jeans Hall of Fame 👖

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If I could only wear one thing for the rest of my life, it would be a really good pair of jeans. 

I'm not exaggerating. I am a denim connoisseur. I have tried on hundreds of pairs. I've returned more denim than most women have owned in a lifetime.

And I have opinions. Strong ones. The weight of the denim, the fit, the wash. It all matters. Get one wrong, and it’s over.

There’s ONE pair I get the most compliments on, over and over again. Never, ever fails.

They are the AYR, Secret Sauce (Style) in Good Mood (Wash). They go with everything, fit in all the right places, are the PERFECT length, and I've worn them through three different sizes. Still perfect every time.

Nice chat! Let’s do it again next week.

Until then, take the pressure off your live launches, fill in the gap you’ve assumed is already taken, and never settle for mediocre denim.

Amy

P.S. Tori Dunlap dropped this on my podcast today 👉 everything you believe about money was locked in by age seven. Yes, seven. Which means the way you're pricing, spending, hoarding, or avoiding right now? It's a decision a child made for you. Listen to this week's episode and find out which story you're still running.