Today's Lineup:

• What Dateline can teach you about your biz
• How to take the fatal bite out of self-doubt
• A new Instagram feature could put you front and center with your perfect audience

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I have a problem. And it's morbid. 🫢

When I watch Dateline and a husband is being interviewed about his missing wife, I get transfixed on something and it’s not the gruesome crime.

It’s the dirty dishes in the sink behind him.

Or the huge stack of mail. Piles of laundry. The absolute state of that bedroom.

I know. It’s a sickness.

I told Hobie that if I ever go missing and he lets a camera crew into a dirty house, I will haunt him.

Every flickering light. Every creaky door hinge. Every time you can't find your keys. It was me. 👻

But a messy house on national television?! No way, José. 

With a riveting mystery unfolding in front of me, I’m mentally decluttering someone else's kitchen counter. 

(Sharp turn… leave it to me to find a business lesson inside a semi-judgey true crime binge.)

Here it is…

The messy house? It’s not the real problem. It’s just what you can see.

And the same goes for your business.

Your website.

Your branding.

Your social graphics.

They’re not the core issue.

They’re the surface-level symptoms of something deeper going on.

You've got a real problem… revenue that won't stabilize, an offer that isn't converting, a marketing model that ran out of steam six months ago.

And you’re in Canva, redesigning your brand colors.

Not because that's the problem. Because it feels like something you can control.

You can see it 👀 You can tweak it 📝 It gives you that satisfying little hit of “I did something today.” 

The real problem is harder to look at. Especially when you've already tried a lot of things and aren't sure what to trust anymore.

So you fix what's in the frame instead. 

My advice for you ⬇️

Before you open a new tab, ask yourself: is this the actual problem, or is it just busy work keeping you from looking deeper?

Ask: Am I willing to sit in the discomfort for a little longer to figure out the real issue?

Your next breakthrough is in that discomfort. Embrace it and see what unlocks.

The Reason (and Remedy) Behind Your Self-Doubt 🧠

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We ALL face it. If you’re human, self-doubt is going to come knockin’. 👊 And if you’re an entrepreneur? I’m sorry to say it’ll likely knock 10X louder. 

But understanding the science behind the pesky voice that questions everything you do? It helps decrease the volume.

This short video explains the science of self doubt in under a minute, including how to deal with it quickly so it never has the chance to interfere with your growing success.

A Pay Wall On Instagram? 🤔

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Instagram is testing something worth paying attention to.

It's called Instagram Plus. A paid subscription, currently being tested outside the US, that gives you more control over your IG Stories.

Here's what's in it: 

✅ Spotlight one Story per week so it shows up first in your followers' feeds. 

✅ Extend a Story past the usual 24-hour window.

✅ See who rewatched your content.

✅ Create multiple custom audience lists so you control exactly who sees what.

Why this matters for entrepreneurs? It moves stories from an extra touchpoint to a distribution tool.

And distribution is the part of the revenue chain most founders underestimate.

More visibility creates more opportunities to connect.

But it’s not about reaching everyone.

It’s about getting in front of the right people with the right message.

Because when your content is dialed in… the right people lean in.

And that’s when things start to click:

→ More aligned traffic.

→ More qualified leads.

→ More sales that actually feel good.

That’s not about doing more. It’s about knowing which levers to pull… and when.

Instagram is moving toward paid visibility. That's the trend to watch.

Before Instagram Plus rolls out, start paying attention to how you're using Stories now, so when it's available, you're not starting from scratch.

I Promised I'd Tell You About This 🔥

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In a January podcast episode, I mentioned that one of my Q1 intentions was to create a vision board. Not a “craft night” one. 🖌️ An actual, intentional one.

And then I found this.

It's called Vision Board Restyle, and I was skeptical at first because I have a complicated history with vision boards.

(Mine usually involve some aspirational travel photos, then stuffing the whole thing in a drawer by February. Remember my thing about counter clutter?)

This was completely different.

It's a seven-day audio experience. Fifteen minutes a day. ⏰

You put in your earbuds 🎧 and it walks you through immersive exercises to uncover what you actually want. (Not what you think you should want, not what you wanted three years ago. Right now.)

Each day unlocks something new 🙌🏻 and by the end you have what the instructor, Shauna Vanbogart, calls a Primer Book… your own personal vision board that feels like it's steering you exactly where you want to go.

It's not about cutting out pictures of your dream kitchen. It's about getting quiet enough to hear yourself.

Vision boarding isn't just a “new year” thing. April might be the perfect time. You're far enough into the year to know what's working and what isn't.

Nice chat! Let’s do it again next week.

Until then, step away from Canva, call out self-doubt instead of letting it run the show, treat your Stories like the visibility tool they’re becoming, and for the love of clean countertops… tune into the real problem. 😉

Amy

P.S. Beyoncé has Sasha Fierce. Kobe had Black Mamba. This week’s podcast guest says you have a performer self too, and if you're not using her, you're leaving results on the table. This episode will show you how to find her. 👉 [Listen here]