

Real stories from one of a kind business owners who started with courage and ended with successful digital courses.
This is Ellen’s
Digital Course Academy Success Story
Ellen Johnson Founder, Serendipity Needleworks
“I launched my workshop in 4 days and enrolled 130 new students even though my niche is TINY (needlepointing). I am over-the-moon excited!!”
Results are not guaranteed. Please see earnings disclaimer for more detail.
I had a brick-and-mortar needlework store for 14 ½ years. Then, in January of 2017, my husband suffered a stroke. After a couple of months of him not being 100% himself, I decided life was too short to keep running the store.
I was there six days a week. Retail is very demanding. And I needed to close the doors to be more available for my husband.
I wasn’t ready to retire completely, though, so I started to wonder if I could use my background in education (I have a bachelor’s and master’s degree in Early Childhood Education) to teach everything I had learned during 25+ years in the needlework industry online.
Since then, I’ve learned a lot from Amy. With her trainings, I built an email list, launched my course, Need Point Made Easy, and started a membership site too!
Recently, I decided I needed to launch a workshop as well so that my subscribers, mostly females who enjoy needlework as a hobby, who weren’t ready to invest in my other programs had an intro-level place to start learning from me.
Well, I followed exactly what Amy taught in her Workshop Course, and FOUR days later, over Thanksgiving weekend, I enrolled 130 new students in my workshop before I even created it!!
Since it was the holiday season, I decided to “theme” my marketing around Winter Wonderland. Now I can use that workshop again and again. And I plan to launch new workshops each season, too!
This will serve as the entry point to the rest of my business. Meaning, by launching & recording this workshop, I gave my subscribers a low-cost opportunity to start learning from me. After they take the workshop, I can introduce them to my membership program (The Stitcher’s Club) and another course I’m launching in 2020!
This one little workshop just might have a HUGE impact on the amount of revenue I’m able to generate for my entire business because it will help sell everything else!
I honestly can’t imagine what my life would look like if I hadn’t found Amy. I know for sure that I wouldn’t be nearly as far in my journey as an online entrepreneur.
But with Amy… She breaks everything down step-by-step. I’m 56 years old, so the tech doesn’t come naturally to me, but Amy makes it simple to follow along.
Now I have a business that gives me the freedom to take care of my family, my husband’s health has improved, and I just couldn’t be more grateful.

Ready to Make Your Story the Next Digital Course Academy Success Story?
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If committing to creating and launching a course feels equivalent to climbing Kilimanjaro, listen up…
Every journey starts with one step. If the questions “who am I to create a course?” or “where do I even start?” are coming up for you, know that they came up for every single successful course creator you see on this page.
Whether you’ve never owned a business before, you have no idea what your course would be about, or you’re totally allergic to tech — we ALL start somewhere. What matters most is your willingness to put one foot in front of the other.
Each of these course creators started with one thing: THE COURAGE TO TRY
Ready to do the same?

