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I'm an online marketing expert and New York Times bestselling author who helps entrepreneurs like you build online businesses.

Episode 29: Launch Diaries: AI, Trends & The Truth About Selling Courses in 2025

September 9, 2025

What 6 Top Course Creators Would Do If They Were Launching Today 

What if you could snag a VIP seat at a private mastermind with online business leaders and hear exactly what they’d do if they were creating and launching a digital course today? Well, you’re in luck! In this episode, you’ll get insights from my most trusted entrepreneurial friends  (the ones I’d personally call for advice) on how to build a course that sells in 2025 and beyond.

Stu McLaren, Jenna Kutcher, Cathy Heller, Pete Vargas, Susie Moore, and Hadar Shemesh are sharing what they’d do differently if they were starting a course from scratch. From quick-win courses to validating your idea and leveraging storytelling, this is your playbook for creating courses that will attract buyers today. 

Whether you’re about to launch your very first course or you’re looking to refine an established program, these highlights will help you see what’s possible and give you tangible strategies to implement immediately.


HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Quick wins are the new power move – Instead of overwhelming students with extra content, focus on solving one clear problem fast. Small wins build trust, momentum, and long-term loyalty.

2️⃣ Your humanity is your biggest asset – Today’s students are craving connection. Showing up authentically (quirks and all!) is what makes your course stand out in a crowded market.

3️⃣ Your story is your credibility – You don’t need endless certifications to succeed. The journey you’ve lived is enough to teach, inspire, and position you as the guide who can lead others to results.


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In the last 16 years, I've quit my job, started and scaled my own business to $120 million, become a New York Times Best Selling Author, and taught over 100,000 students how to build a business they love. I've learned more than a thing or two and The Amy Porterfield Show is where I get to open my playbook, yearbook, and entrepreneurial diary to share them with you!

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