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I'm an online marketing expert and New York Times bestselling author who helps entrepreneurs like you build online businesses.

Episode 35: Transformational > Transactional: Sell Identity, Not Steps

October 21, 2025

Change Your Message, Attract and Book Your “Highest Self” Buyer 

Content feeling forced lately? It’s likely a signal that your message needs to change. In this episode, I sit down with powerhouse business coach Julie Solomon to unpack how to refine your message so it reflects who you are now (and attracts the clients you actually want to work with).

Julie breaks down her Identity Elevation Framework, revealing how to move from marketing to your “former self buyer” to speaking directly to your “highest self buyer”. This conversation is a must-listen if your content feels off, your offers aren’t converting the way they used to, or you’re ready to scale through clarity, not chaos.

Together, we dive deep into the specifics of how to shift from transactional marketing to transformational messaging. 


HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ You Scale By Being Seen As More, Not Doing More – True growth doesn’t come from posting more, producing more, or hustling harder. It comes from being seen as the elevated and aligned version of yourself and allowing your message to reflect that transformation.

2️⃣ Start Selling To Your Highest Self Buyer – Creating content for the old version of yourself is guaranteed to keep you stuck. Julie’s framework shows you how to shift your message to attract clients who are already aligned and ready to buy.

3️⃣ Transformational Messaging vs. Transactional Messaging – Transactional marketing focuses on process, while transformational messaging sells aspiration. When your words reflect who your audience wants to become, they recognize themselves and take action faster.


RESOURCES MENTIONED IN THIS EPISODE:

  • Join Julie’s signature membership for just $1 to master her proven frameworks and start creating content that converts in one hour a week: https://amyporterfield.com/julie  
  • Learn more about The Revenue Accelerator, Julie’s four month identity alignment container that rebuilds your messaging, positioning, and offers so your external brand finally matches the woman you’ve become: https://juliesolomon.net/work-with-julie
  • Follow Julie: @julssolomon 
  • Check out House of Health on Instagram: @houseofpamelyn 

MORE FROM ME

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In the last 16 years, I've quit my job, started and scaled my own business to $120 million, become a New York Times Best Selling Author, and taught over 100,000 students how to build a business they love. I've learned more than a thing or two and The Amy Porterfield Show is where I get to open my playbook, yearbook, and entrepreneurial diary to share them with you!

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