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I'm an online marketing expert and New York Times bestselling author who helps entrepreneurs like you build online businesses.

Episode 70: Leanne Lopez Mosley: The Soft Girl Era Is Keeping Women Broke

July 28, 2026

How She Built Million-Dollar Months Without Sales Calls or Live Launches

The soft girl era is keeping women broke. Leanne Lopez Mosley built million-dollar months with no sales calls and no Live launches, and to her, soft girl millions means you stop being the most expensive line item in your own business.

My mastermind member Melissa Hall wouldn't stop talking about her, and when we finally sat down together in Nashville, I understood why fast. Leanne spent over a decade at Aldi before coaching, and she credits that background for one lesson: fewer, better offers on simple systems is how you scale without running on you.

Then there's what she said about the clients you attract. If they can't afford you, it's because you're talking to them, not your best-fit buyer. Lead with “how to make more money” and you attract everyone, including people who were never going to pay you. The data backs her up too: you're far more likely to sell to an existing customer (60-70%) than a brand-new prospect (5-20%). Her whole model runs on that math.

We also get into her three internal buying triggers and what she calls audacity marketing. Her read on this year is the one I want you to sit with: buying got harder, and where your gut says launch harder, she'd have you double down on the least glamorous move there is, getting the clients already in front of you extraordinary results. That's where the freedom shows up.


RESOURCES MENTIONED IN THIS EPISODE:

  • Find the one thing dragging down your conversions, and the exact fix to turn this month around, in about 45 minutes. The Offer Conversion Scorecard is $27. Click here to grab it.
  • Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you're a multi-six-figure female founder running a coaching, course, or membership business, you're clearly doing something right. The catch is you can't pinpoint what, so your best months feel like luck instead of something you can repeat on purpose. My Free Live Training shows you what's behind your numbers and how to bank on them. Click here to save your spot.
  • Leanne Lopez Mosley on Instagram
  • Rich Queen (Leanne's website)
  • The Soft Girl Millions Show

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In the last 16 years, I've quit my job, started and scaled my own business to $120 million, become a New York Times Best Selling Author, and taught over 100,000 students how to build a business they love. I've learned more than a thing or two and The Amy Porterfield Show is where I get to open my playbook, yearbook, and entrepreneurial diary to share them with you!

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