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I'm an online marketing expert and New York Times bestselling author who helps entrepreneurs like you build online businesses.

Episode 80: Ryan Levesque: Where to Use AI (and Where Not To)

October 6, 2026

How to Keep the Trust You Spent Years Building

Ryan Levesque sent one-third the emails last Black Friday and doubled his revenue.

He’s a seven-time Inc. 5000 CEO who’s built businesses across 23 markets, generated more than $100 million in revenue, and sold his software company before moving his family to a 200-year-old hill farm in Vermont. His new book, Return to Real, is out now.

Half of US consumers now say they’d rather buy from brands that keep AI out of their customer-facing content (Gartner, 2026), so where you use AI in your business has become a positioning decision your audience makes for you. You’ll walk away with a clear line on where AI belongs, and Ryan’s Category of One framework for becoming the only option in your market. Slop is cheap, real is rare, and your audience already knows which one you’re handing them.


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In the last 16 years, I've quit my job, started and scaled my own business to $120 million, become a New York Times Best Selling Author, and taught over 100,000 students how to build a business they love. I've learned more than a thing or two and The Amy Porterfield Show is where I get to open my playbook, yearbook, and entrepreneurial diary to share them with you!

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