The Private Truths Behind “I Can’t Afford It” and “I Need to Sleep On It”

The customer pain points your buyers share in your comments are the polished version. Underneath each one is a private truth, something your ideal customer thinks about herself and would be mortified to admit.

Years ago, my webinar comments would fill up with “I can’t afford it.” Most of those women had the money, and when I finally got them talking, what came out changed how I sold from that day on.

I’m walking you through the three steps I use to find these private truths and put them into copy, including the question I ask Claude that gets beneath almost any sales objection. When your messaging reaches that layer, the right women start asking how you got in their head.

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• Claude

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