What Keeps Me Going When Business Gets Hard

Fun is a terrible way to measure business success. A few weeks ago, I overheard two women in a San Antonio coffee line agree that everything in business should be fun, and I couldn’t disagree more, even though I love my business and have had plenty of fun building it over the last 17 years.

Business is hard, and it pushes you out of your comfort zone more often than any of us like to admit. When you believe business should be fun, a launch that flops or an offer that gets crickets feels like a sign to quit, and you walk away before it ever had a chance to work. One launch is an experiment, and the next one can be the proof.

I share what I’ve always measured my business by and how I’m leading my team through a hard season of our own right now.

I also tell you about the woman I think about on the days I don’t want to get on camera, and how she changed the way I answer the question of whether business should be fun.

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