Transcript: How Do I Know If I’m Delivering Enough Value in My Course (for the Price I Want to Charge)?

January 12, 2017

AMY PORTERFIELD:  Welcome back to another episode of The Online Marketing Made Easy Podcast. I’m your host, Amy Porterfield. Today we are diving in to course creation so let me set the stage. 

You’ve recorded your content. You’ve loaded up your membership site with your trainings and you’re ready to launch. But there’s a nagging thought that you can’t seem to shake. Is my price point right for the value I offered in my course? 

Maybe you’re wondering if you’re charging enough. Or maybe you’ve decided on a higher price point and you see a bunch of other courses being sold at a lower cost. 

One of my students just mentioned this in my Courses That Convert private Facebook group. Her name is Lisa Upshot and this is what she said: 

“I’m wondering if anyone else has struggled with wondering if they can provide enough value and content for the $997 price point for their course. I’ve recently seen several courses marketed that offer a lot and cost just $97 or $197. I can’t help but wonder how my program will  compare  at  these  drastically  different price points. Gut check time. How do I know if my content justifies my price?” 

That question in my private Facebook group got me to thinking that this would be a great episode to dive into. Lisa, thank you so much for the inspiration. 

Before we go any further, because I’ve got a lot to cover with you today, a quick word from our sponsor. 

If you are a freelancer, coach, or consultant I want to share a tool with you to help you manage the chaos that often happens when you’re juggling multiple clients and multiple projects. Fresh Books just released a new version of their cloud accounting software. 

It’s been redesigned from the ground up and custom built for exactly the way you work. It’s the simplest way to get more productive, organized, and most importantly, get you paid. You can create and send professional-looking invoices in less than 30 seconds, set up online payments with just a couple of clicks, and you can even see when your client has opened up your invoice to stop all of the guessing games. 

Fresh Books is offering a 30-day unrestricted free trial to all of my listeners. To claim it, all you need to do is go to and enter Online Marketing Made Easy in the “How Did You Hear About Us” section. 

Okay, let’s go ahead and get to it. 

First, in my program, Courses That Convert, I teach my students how to outline their entire course before they record anything. My advice to you is to sit down and open a Google doc to outline the entire course, if you’re still in the course creation process and haven’t recorded anything yet. 

Once you spend some good time on it, when you look at it as a whole, that outline will just speak to you in the way of a hole here or missing something here or the flow is off there. I feel the outline does a lot of work for you up front before you even record. 

I always tell my students to spend an entire week outlining the course. Sit down at your computer, type away, put your course together in the flow that you want it to go. Then walk away. Come back the next day and work on it a little bit more. 

Add some stores and some examples and ideas then walk away. The next day come back and clean it up a little bit. When you come back to it you are sitting down each time with a fresh perspective versus trying to labor away for hours and hours and hours. It gets really frustrating. 

I like a little white space between the days in order to come back feeling like I am ready to tackle it again. The outline is really important. 

But some of you are beyond that. Some of you have already created your course. You’ve recorded it and it’s already inside your members’ area but your still really battling with the nagging feeling that you’re not sure if the price point is right for what you’ve actually put together. 

I want to tackle that and I also want to tease a little bit down the road in this episode. I’m going to give you seven ways to save your course if you’ve already got everything laid out and it still doesn’t feel right. 

I’ve had some experiences with some of my students where they put everything inside their membership site and they just don’t feel good about it. So I’ve given them some suggestions to enhance their course and these are some things I’ve never even talked about before that I haven’t even talked about inside my course. 

I have some new ideas that I’ve come up with my team and I want to share them here. The freebie for this episode is how to save your course, Seven Different Ways to Save Your Course if you’re in the situation where the nagging feeling won’t go away. I’ll tell you how to get your hands on the freebie a little bit later. 

First of all, I did an entire podcast episode about how to price your course. It was Episode #107 so you can always get there by going to http:// That was probably one of my most popular podcast episodes because it was so much detail about how to determine the price of your course. 

For this episode I wanted to go over some of those points here again because they definitely apply to the topic we’re talking about. 

First and foremost, you want to think about your offer. When we’re talking about your course and what to price it and whether you priced it correctly we’ve got to look at the offer as a whole, not just the trainings you recorded, but also the bonuses and any extras. Basically the whole she bang. 

With looking at the offer I want you to ask yourself some questions: 

  1. What is the problem you are solving? I think it’s really important that anybody who has an online course be able to tell me in two or three sentences the problem you are solving.
  2. What are the results you are promising? We’re going to come back to results a little bit later because the results that you’re promising are a huge factor in determining the price of your course. But let’s get clear, what are the results you are promising? 
  3. How long will it take your students to reach those results? Sometimes if you can get them there really quickly you can actually charge a higher price point. 
  4. What kind of access will your students have to you? This is a big one. The more one-on-one access or the more access to you in general (i.e., private Facebook group where you do Facebook Live videos) definitely can increase the price of the program. 
  5. How are you working with your students inside your program? Do you have a large group, a small group, one-on-one? This goes back to how people can access you. This is a really important question. 
  6. Will you be offering a members’ only community like a private Facebook group? This is part of your offer. Inside my course I tell my students if you can offer a private Facebook group for paying members only that  will increase the value of your course. 
  7. How many bonuses will you be offering and what are the bonuses? The perceived value of these bonuses will give you an opportunity to raise the price for sure. 
  8. How long will it take someone to get through your entire program? There are two different questions here. Earlier I asked how long it would take someone to get results that you promised. The other question that actually comes before that is how long will it take someone to get through your entire program? Usually, with my signature courses it takes people a good 60 days and that’s something I have to factor into the overall perceived value of the course. If I could do it in five days I probably could charge a whole lot more. I can’t so I’m not going to go there. But look at how long it takes somebody to get through your course. 
  9. Do your students have lifetime access? If not, how long do they get inside the program? Usually, saying lifetime access lets you put a higher price point; sometimes, depending on all of the other factors we’re talking about here. Lifetime access definitely increases the perceived value. 
  10. What is your refund policy? The refund policy won’t necessarily determine the price point of your course. However, if you offer a 30-day or 60-day refund policy then people are more likely to give your product or course a chance even if it is at a higher price point. I have seen some people do really high price points and then offer a really long refund policy just to take out the risk. For me, I do the opposite. I have a really tight refund policy. You have to do all of the work within 60 days in order to get a refund and I do that to attract the go getters. When you attract the go getters you definitely can charge a higher price point because you’ve offered the value in your course (if you have) but when you attract the go getters they are ready to dive in, they start taking action right away, they see the benefits of your course you are promising, and they get to the results faster. It is literally a win-win situation. That’s one of the ways I attract the right type of person to my course, I have a really tight refund policy so that all of the lookieloos will likely not buy. I feel overall that allows me to have a very valuable course. The results are just crazy good and I have so many testimonials that increase the perceived value of my course. See how that all works together? The refund policy is definitely something you want to look into. 

I have other considerations that I haven’t really talked about on my podcast before and some of these haven’t even been mentioned in my course so I would like to offer new things as we create some new content. Then soon I’m going to get to those seven ways to save your course. Those are coming up for sure. 

There are a few other considerations when we’re talking about the value of your course and your price point. 

  1. What is the value you are providing? I don’t mean the number of modules or videos. That is really not a factor in the value of your program in terms of price. We’re not looking at number of modules or number of videos but what we’re looking at here is your promise.  How  will  your  program transform your students’ lives? One of my students says this in such an amazing way. Heidi Nash, thank you for this, I think it’s really, really spot on: “The level of transformation should determine the price of your course. It doesn’t matter how much stuff is in the course. What matters is the change your course brings about. I’ve seen cheap courses jam packed with tons of information but it’s just a brain dump. It’s not really a course leading to a transformation. I’ve seen pricey courses that are very simple but that deliver a huge transformation.” To give a shout out to my friend, Todd Herman, he has a program called The 90-Day Year. He doesn’t have tons and tons of videos inside The 90-Day Year. He has a $2,000 price point on that course and he’s very active in his community so he is moving it forward inside the group. The transformations are huge. He’s got some amazing case studies so he’s a great example of the fact that you can put a higher price point on your program when you can deliver really big transformations. Let’s say you’re not delivering huge transformations. I’ve talked about this before but I used to have a course called FB Influence and it turned into Jumpstart Your Facebook Marketing. It was really just a Facebook 101 course. I did not promise huge transformations. It was a $97 get-started course and I love introductory courses.  I  think there’s always a place for an introductory course in anybody’s business. Just know this episode is not to encourage you to have a really high price point. I don’t think everyone has to have that in their business right away. I just want you to see the difference in why you would charge $97 or $197 versus $2,000 like Todd charges. Hopefully it is getting those wheels turning. 
  2. Who is your clientele? How much would they typically pay for this type of content? For example, if you are a therapist and you help couples with saving their marriage and you typically charge $250 an hour to have people sit in your chair and give them advice and insight, you can likely charge a higher price point in your course. You have to look at your clientele and what they are used to paying for the kind of results you are promising. 
  3. How much are your results worth? In other words, how much pain are you solving? This is a big one to consider. You teaching me how to make the world’s best birthday cake versus saving my marriage with your content is a bit of a difference. We have to be really honest with ourselves. The birthday cake program could be absolutely phenomenal but that doesn’t mean you can put a really high price point on it. Again, you’ve got to consider how much the results that you’re promising in your course are worth. 
  4. Have you established yourself as the go-to person in your space? Does your competition deliver it better in a more convenient fashion? Sometimes we have to have a little tough love with ourselves. You might not be the go-to source just yet. As you’re working up to that you might want to charge a lesser price point for your course just to get your foot in the door. This is a slippery slope so be careful with this one. I’m not saying to charge $97 just because you’re new on the scene. You have to take all of the other factors into consideration. However, if it would allow you to stand out a little bit more as you build your own confidence, knowledge, and skill set in this area it might be worth it to charge a lower price point out of the gate and then, as your course gets better and as you get better at teaching it and as you add more value, you can increase the price point. 
  5. I mentioned this in Episode #107: How To Price Your Course, can you confidently make this offer? Does it feel good in your gut? This one’s important. If you decide on a price point, say $2,000, and you worry about it and worry about it and think it’s too much, you can’t do it, you can hardly make it come out of your mouth when you are ready to sell it on the webinar…No matter what price point you choose, so much of your success with marketing your course is in the confidence in yourself, with actually owning it and saying, “Yep, this is what it is.” That factor is there whether you have to really psyche yourself up knowing the value is there and you have to get the confidence or you know in your gut that the course is a little more pricey   than   it   should   be…You   definitely   have   to   do   the   gut   check. Sometimes that’s way more valuable than anything else that I’m mentioning. Definitely go with your gut. 

Now we’re going to move into what I promised earlier in the episode, Seven Ways To Save Your Online Course. If you feel you can’t charge what you want to charge don’t feel bad. You can actually fix this. 

I happen to be somewhat of a wizard around this topic. I’ve had to help many people save their course after it was all said and done. There are definitely some things you can do. 

This list I’m going to give you is going to be valuable over and over and over again so I want you to download it and save it. This is something you will come back to. All you need to do is go to and you can get the Seven Ways to Save Your Online Course. Or, if you like to text just text the phrase 143download to 33444 and you can get it right away. You are going to want this one down the road so I wanted to make sure you knew that I turned it into a freebie. 

Let’s get to it. How do I save my course? 

How to Save Your Course – #1 

The content I’m going to share with you came about because I recently had an experience with one of my friends who was creating an online course. She put it all together and actually did direct to camera. 

She decided that she wanted to be the face of each of the trainings so she sat in front of a camera, brought in a professional camera crew, and taught her content. But she had never done this before and I warned her it was not that easy. 

There’s a reason I don’t sit in front of a camera and deliver all of my content in my courses. It is really difficult. It’s a whole different ballgame, in my opinion, and most people are better educators when using slide decks to show examples and move the content forward while listening to your voice. 

I have mentioned in other episodes that I love the idea of showing your face and going direct to camera inside your course but I don’t think it should be the whole thing. 

She was really adamant. She just wanted to do it. Sometimes that’s how we learn in our online businesses. We have a thought in our head. We’ve got to do it “this” way. People are telling you, “I don’t know about that,” but you just feel it is something you need to do. 

You do it and you realize why people were telling you not to do it “that” way. Sometimes you just need to be in the moment and experience it yourself and then say, “Oh, okay. Now I get it. I won’t do it like that again.” 

Don’t beat yourself up when things happen. This is what I told her, “Don’t beat yourself up. You would have never known and would have never believed me if you hadn’t done it that way.” 

She did it that way and then at the end realized she didn’t have enough content. It was so hard for her to do direct to camera. She didn’t feel comfortable on video so her videos were shorter than she had planned and they just didn’t feel as meaty as she wanted them to be. 

The suggestion I had for her was to add audio to the program. That’s the first way you can save your program. Let’s just say you have a bunch of videos where it’s either direct to camera or slide decks with your voice. If you are thinking that you missed opportunities you can go back in and record just audio. 

In her case, because the content lent itself well to the idea, she actually created some meditations so that it would compliment the content she has already done. People could put their ear buds in and listen to some of her meditations. 

That was a way she supplemented her content. Another way you can do this is with case studies. In my opinion, you should be doing these anyway. But let’s just say you don’t have any case studies inside your course. 

Adding case studies in the form of audio is an incredibly helpful way to hear examples of others that have gone through what you’re teaching and the tips they learned along the way. It’s aspirational. 

I love the idea of you recording an interview with somebody you’ve helped along the way or someone in general that has gotten amazing results and you are part of those results. They either tell their story or you interview them. 

It can just be audio. It doesn’t have to be Skype where you can see the people. It doesn’t have to be professional video. Keep it simple. Remember, we’re saving the course at this point so we’re saying it’s already done and we’re asking how we can add a little extra to increase the value. 

Another way you can add audio to your course is to identify where your students might be getting stuck. First of all, it’s always great to acknowledge to your students that it is a process. It’s not going to happen overnight and it’s not always easy. 

If you record an audio that I would call “Where You Might Get Stuck” you are troubleshooting with them. You are giving them the common pitfalls. You are telling how to solve “it” for them along the way. You are just there with them acknowledging that this stuff is not easy. 

For example, let’s say you’re creating a course all about marketing funnels. You are on a lesson about opt ins. In the “Where You Might Get Stuck” audio you can talk about some of the pitfalls of deciding content or in the writing stage or the promotion stage. 

Let’s say you have a video where you’re teaching people how to do something and then underneath the video you’ve added an extra audio. They hear your voice. You say, “Look, you’ve gone through the training about this particular topic and I know it could 

get really frustrating. You might get stuck. So let me identify a few different areas for you to pay close attention to.” 

That offers extra support but also puts your students/audience at ease. They can see that it’s tough for them but “Amy” knows it’s going to be tough so they aren’t alone. They aren’t the one person that’s not getting it right now. This is a common thing. 

Again, audio is easier for the course creator. That’s why I’m saying these are supplements to what you’ve already created. 

The final way you can use audio to save your course is to go a little bit deeper. Sometimes I see course creators take a topic they didn’t want to go too deep on (this would be the case in an introductory course). They go a bit deeper in a companion audio. 

Say you are taking a course about getting in touch with your spirituality and the course creator touches on chakras. With the audio companion that course creator can go deeper into each chakra to offer more advanced information but then get right back on track with the introductory course type training. 

You can enhance things and go down a rabbit hole on one topic with a companion audio without totally throwing off the flow of your whole course. That’s another cool way to use an audio companion inside your course. 

That’s #1. I know I had three different examples there of how to use audio to save your course. But that was just one way. We’ve got six more to go. 

How To Save Your Course – #2 

Add a series of infographics or other visual elements. For all of my visual learners out there, this is a big plus, especially for a course that has a lot of information that lends itself to big visuals and call outs. 

Say you are a stylist and your course topic is how to look great at speaking gigs and in meeting presentations. You could do some really awesome visuals where it would pack a punch for your audience because they get to really see what you’re talking about. 

If you want to enhance your program, if you need a little extra, I want you to think about visuals and how that might play a part. You can add them as PDFs underneath 

your video trainings. It’s a really easy way to add some extra content but  also punctuate the point of what you’re teaching inside your course. 

How to Save Your Course – #3 

Invite guests to add their spin on things or include other voices. I know a lot of my students have done this. What other experts can you interview to add another perspective to your course content? 

This could go into your bonus section or you could even add another module to your course if the content is meaty enough. For example, if you’re teaching a relationship course and you want to add a specific parenting piece, you can bring in someone who specializes in that area. It’s not your specialty but you know your audience would find it really valuable. 

It also mixes things up. If they’re used to hearing from you the entire time maybe they will welcome another voice or another perspective. 

One note here, make sure the guest doesn’t overshadow you. I’ve seen this happen before. You are the star of your online course. You’re the expert, the one your students are paying for. Just make sure you always shine. 

Sometimes people bring in bigger personalities and it just throws things off. You’ll know in your gut if that’s happening but it’s something to be aware of. But I love the idea of bringing in experts to your course. 

One question I get asked a lot when I recommend this kind of strategy is that people really want to bring in other experts but they don’t really have the clout. They want to know what would convince another expert to come into your course. 

Sometimes that’s a real issue. If you’re just starting out and you want some big guns to come into your course to be interviewed it’s not going to work out that way. I don’t typically encourage people to pay people to be in your course. 

I usually tell people if they will come into my course to be interviewed around a specific topic I will make sure to include a freebie in the resources guide where people can go to opt in or I will make sure to link to their product or website. There’s got to be something for them to be willing to take the time to come in and be interviewed in your paid course. 

It’s a different ballgame because if I asked someone to come on my podcast to be interviewed about XYZ versus coming into my paid course where I’m making money yet I want all of their knowledge. It is a little bit of a tricky situation that you want to be aware of and you want to respect. 

When I’ve done this I always want to find a way to make it mutually beneficial. Here’s an example. Melanie Duncan did a training all about creating a sales page in one of my courses. I didn’t pay her to do that but she offered a really great PDF cheat sheet. 

There are many links back to her website on that PDF cheat sheet. She knew she was getting in front of a different audience by getting inside my course with a bonus. She also had a freebie that leads people back to her. I think that’s fair. So you just want to be aware and think where it could be mutually beneficial. 

How To Save Your Course – #4 

Templates! Your students will pay for templates that are done well. I promise you this. 

I’ve used this in a little bit of a different way. If you are inside Courses That Convert or Webinars That Convert, for both of those programs I’ve created slide deck templates because you need to use a slide deck to create your course and you need to use a different kind of slide deck to do a really good webinar presentation. 

I’ve created templates that you can buy as an upsell to my programs. I’ve used them as an upsell but you can use them as another way to add value inside your course. 

Think about a template, basically something that’s done for your students so that they can usually drag and drop their own stuff into a template and not have to do the design work or the heavy lifting. A template could be very different and mean something very different to you than it would in my own type of niche. 

A template is so valuable because of the whole “I did this for you to take out some of the guess work and heavy lifting.” I love the ideas of templates to either save your program if you need to add more value or as an upsell as I have. 

Again, the criteria to make sure you have really good templates is to 1) save your students time, 2) make them look good or feel empowered to keep moving forward, 

3) it takes out a lot of confusion they may have had if they had to do it themselves, and 4) it is a true plug and play. You have to make it really easy. If you’re giving them a template you are taking all of the work out of it for them. 

How to Save Your Course – #5 

Another way to save your course if you need to add more value to your program or make it meatier is to add swipe file. This is something I love to offer because anytime I start a project I look for a piece I can model. 

Going back to the marketing funnel example, if you have a program where you teach people how to do marketing funnels, of course you could give examples of opt-in guides, email sequences, even actual funnel flows. 

I know Rick Mulready, my good friend who teaches Facebook advertising, has some really cool examples in his program of funnels. I think he offered it as a bonus or maybe it was just part of his program to increase the value overall, but you can look at the PDFs and he shows you what different funnels look like. 

Because funnels are usually related to ads, it’s a perfect combination. Think in terms of swipe file. Again, in case anybody is confused, swipe file is basically what it might look like in “my” business, here’s my file, you can check it out; or, this is what it looks like in action so here’s an example that you can go model. 

There is a little wiggle room with swipe file but people find it incredibly valuable. 

How to Save Your Course – #6 

Give them an everyday tool like daily audios or two-minute videos to keep them committed and engaged. I think this one’s really good. You can use this as your new member onboarding sequence. 

Left me explain this quickly to those of you who are not in my course program. One thing I teach in my program is that once you have your program created an area you need to pay close attention to is the on-boarding sequence of a new member. 

New members are people who have just paid and are ready to dive in. How are you going to support them along the way? I teach my students to write a series of emails. In my course I think I wrote ten different emails that I send out twice a week or sometimes once a week, depending on the program, where I am encouraging them to keep going. 

Basically, it’s my way of telling them I’m still here with them. I didn’t just take their money and run. I want to go through the journey with them. Each email might offer a 

little inspiration. It might point them to a certain area in the program to make sure they pay close attention to it. It might remind them to jump in the private Facebook group if they have questions. 

The email sequence is really valuable. But to take it one step further, you could record little videos and have the video screen shot in the email. They will click and it could go to a Lead Page where the only thing on the Lead Page is the video. Or you could embed the video in the email. Basically, if they saw you and you said, “Let me give you a little tip today. I want you to dive into the program. I want you to pay close attention here.” 

Even better, you might just say, “Hey, I’ve got a little bit of inspiration for you. You’re into Day 6 of the program and you’re probably overwhelmed right now. I know I would be. Here’s how to combat that.” 

If they could see you in short little videos, because we’ve been talking a lot about videos on this podcast, that could go a long way. 

Let me give you another example, kind of a spin on this, that I’ve done and plan to do again. You might want to incorporate this in some of your programs. As you guys probably already know because I’ve talked about it before, I am an affiliate partner of Marie Forleo’s B-School. 

B-School is the only program, aside from my own, that I do a whole  big  bonus package. I spend a lot of time making those bonuses amazing so that people want to go on the B-School journey with me as I get in the trenches with them because I’ve gone through the B-School program so many times and it’s helped build my business. 

My point is that one of the bonuses I offer in my B-School package is cliff notes. I actually go through each module inside B-School and then I record an audio just like I’m recording now. 

I say, “Let me give you some insights before you dive into this module.” I tell them to pay close attention to “this.” I might tell them, “This is definitely an area where you might get stuck,” or, “Let me show you how I tackled this when I went through this module.” 

For me, I’m an affiliate so it’s not my program, but I’m giving cliff notes to my students that signed up for B-School through my affiliate link. They get to hear from me every 

single week with an abridged version of what they are going to go through so that they know what to expect. 

It’s my way of staying in touch with them and my way of supporting them at a higher level. I am also getting them ready to dive in so that they know what to expect and really go for it because they are ready. I love the idea of cliff notes so I use them in a different way but I wanted to show you that I definitely do a lot of this stuff in different areas of my business. 

More on B-School cliff notes coming up in a different episode but I just wanted to hint that I really love that type of strategy. 

How to Save Your Course – #7 

The final way to save your business is to offer more access to yourself. I use this one as the very last way to save your business because it is serious. It’s not for everybody and you can’t take it lightly. This means it takes time away from what you are doing. You have to really commit to this one if you’re going to do it. 

Let’s be honest, your students really want more of you. If they join your program and you’re the face of your business they will likely want access to you. They want answers to their questions, they want your expertise at a whole other level beyond what you probably offer in the course, and they want your reassurance. 

If it makes sense for you, why not give them a little bit more of you? I like to tell the story of how, when I first started out, I did one-on-one calls with my students. They got to get on Skype with me at the beginning of my course and at the end. 

At the time I only had 30 students and probably only 20 people took me up on it. It was stressful but manageable. Again, I have talked about this so many times. You can offer more support in a private Facebook group. You can do weekly Q&A sessions. 

One of the things I’ve been testing, and it’s been incredibly valuable (here’s a tip for many of you), I offer a 12-pay for my $1,000 program and a one-pay. If you do a one- pay you actually save money so there’s a benefit right there. But I’ve recently added something to my one-pay, a bonus. 

The bonus is three coaching calls, each 30 days apart. They are small group coaching calls because most people don’t take you up on the one-pay. It’s just one other way to get access to me and to get a little bit more of the intimate setting with me. 

I get on a GoToWebinar call. They don’t see me, they just see a slide that says, “Special Q&A” but it’s a small group. I’ve gotten so much great feedback from those  call because they’re more intimate than even my private Facebook group where I do live Q&A Facebook Live every single week. 

It’s just a different level of intimacy with my students. On the flip side, what’s really cool about this is that my full-pays have increased. More people are now taking us up on the one-time (full) pays because there is an incentive to do so beyond saving money. They get calls with me that I don’t do anywhere else. 

I just like to offer you different ways to add value inside your programs. You can either use more access to you to save your program and make it meatier or you can add more access to you to get more people to take you up on full-pay versus payment plans. There are so many different ways you can use content. 

I think my goal with this entire episode is to say that there are so many different ways you can add more value to your program. You can do it in the form of audio files. You can do it in the form of swipe file or adding a little bit more access to you. 

There are definitely ways to save your program. If that’s where you are right now, you are thinking it’s just not enough and you know it, I have given you tons of opportunity to add even more value. I hope that’s what you take with this episode. 

There you have it. My goal for this mini training was to make sure you felt confident that you had delivered enough value in your online course so that the confidence comes through when you begin to launch it. That’s what’s so important. 

When you talk about your course, when you promote it in your webinars, when you write about it in your promotional emails, that confidence needs to come through that you have created a really valuable course and they need to get their hands on it. 

The way you do that is to make sure you’ve added value in all the ways that will make it the best course you can possibly create. 

There’s one tiny caveat to that. Most of the time, as entrepreneurs, we are harder on ourselves than we need to be. A lot of the time we have created a beautiful course with a lot of value and for some reason we feel like we don’t measure up. When we look at it we question if it’s good enough. 

We don’t know if we have enough value. Sometimes when that happens you should bring in enforcements. I would ask somebody you trust to look over your outline and give you insight in terms of whether you have enough. Sometimes they will see there’s not enough. They will give you some feedback. 

A lot of times I am going to guess there is immense value in your course, you’re just not always seeing it. If you add a few of these little tips and tricks that I’ve given you in this episode you will definitely be on your way to having a high-value course. 

I’m just saying to bring in someone you trust. Bring in enforcements to give your outline a once over just in case you’re being a little more hard on yourself than you need to be. How do I know this? This is the story of my life. 

I am definitely harder on myself than anyone could ever be on me. That’s why I tend to use my resources to give myself a gut check when I’m not able to do so myself so I just wanted to add that. 

Another thing I want to remind you about is the freebie for this episode. It’s one that you can refer back to again and again as you get deeper into your course creation. It is Seven Ways to Save Your Online Course. I love this freebie because it’s full of so many great ideas and insights. All y ou need t o do is go t o http://  or text the phrase 143download to 33444 and that freebie will be on its way to you right away. 

Before we wrap up, a final word from our sponsor. If you’re currently a freelancer, coach, or consultant and you’re juggling multiple clients, I want to encourage you to check out Fresh Books. They just released a new version of their cloud accounting software. 

It’s been custom built for exactly the way you work. Plus, it helps you get paid more quickly. You can create and send professional-looking invoices in less than 30 seconds, set up online payments with just a few clicks, and you can even see when somebody looks at your invoice so there are no more guessing games. 

Fresh Books is offering a 30-day unrestricted, free trial to all of my listeners. To claim it go to  and  enter  Online  Marketing  Made  Easy  in the “How Did You Hear About Us” section. 

I hope you all have an amazing day. I cannot wait to connect with you again next week so make it a great week. Bye for now! 

Follow Me On The Gram