Transcript: The New ‘FB Messenger Ads’ with Rick Mulready

April 13, 2017

AMY PORTERFIELD: Hey there, Amy Porterfield here. Welcome to another episode of the Online Marketing Made Easy Podcast. Today we have my special guest returning to the show, Mr. Rick Mulready. Rick, how are you doing? 

RICK MULREADY: I’m doing great. I’m so pumped up for this. How are you? 

AMY: I am so excited to be talking about this topic. As the title of the show already disclosed, we are talking about Facebook messenger ads and I haven’t really sat down with you and gotten to really dive into all of this so I’m looking forward to you explaining exactly what they are, how to use them, and you have a sweet case study, right? 

RICK: Yeah, this is a topic that so many people are starting to ask about. The word is getting out. I’m talking about it more simply because we just recently tested and we’re going to talk about that here today. Actually, from one of my intensives, my VIP group, one of my students texted me this morning asking me exactly about messenger ads. 

She’s going through a launch and wants to know more about them so this is a really, really hot topic right now, as it should be. 

AMY: As it should be. I love talking about hot topics. But, before we get in, how have you been lately? What’s been going on? 

RICK: Things have been crazy, crazy good. I hate when someone asks how you’re doing and they say they have been so busy. It’s kind of been that way though. 

AMY: I know, it’s the truth. I kind of set Rick up with that question because I actually had breakfast yesterday with Rick. We went to this placed called Goodonya. I’ve never been there before but Rick goes all the time. 

Rick will drive maybe 45 minutes, although it’s a beautiful drive up the coast. 

RICK: It’s not that far, although in traffic and at that time of morning it was. But normally it’s about a 25 minute drive. 

AMY: Okay, so not so bad. 

RICK: It’s not like it’s in my neighborhood. 

AMY: Tell people why you love this restaurant so much. First of all, it’s in  cute Encinitas, a beach town near where we live. 

RICK: That’s a big reason. It’s got a cool vibe. It’s a beach town right across from the water. It’s got a good vibe. It’s organic food but the people are super nice and the food is really good. 

AMY: You guys, they have gluten-free sourdough bread you would want to marry if you tasted it. It is the best bread in the whole world. 

RICK: They also have seasonal jam that you can get with the bread. I just want to rub that all over… 

AMY: Oh my God, this is not the appropriate show for that. 

RICK: I’m going down a bad rabbit hole here. But it’s really, really good. It’s an awesome restaurant. 

AMY: I always love to go to places like that with Rick because we sat there for about 2 

½ hours. We talked about everything we’re working on. And the reason reason I wanted to bring this up, we got on this topic of the fact that he’s been super, super busy and we were both at Traffic and Conversion and then we were both at Social Media Marketing World, two events in San Diego that were excellent. 

It’s really taxing to stop everything you’re doing, go to these events, we both spoke at Social Media Marketing World, so we were both feeling really overwhelmed. I told him I feel out of control with all of the projects we’re working on. I have been starting to work weekends and nights again and it’s so easy to get back into the habit of being totally consumed by the work. 

Rick was asking what I’m going to do about it. The first thing I did was open my digital calendar and made sure I blocked all of what I call Tiger Time, that time I have to either spend time in the morning on morning rituals that help me be productive during the day, or spend time creating content where I’m not interrupted at all. 

I had to open the calendar and actually practice what I preach to make sure my Tiger Time was in there. It wasn’t planned for the last few weeks and I totally fell apart with my calendar. 

RICK: I was going to say, and to put you on the spot a little bit, you were pretty upset with yourself that you allowed yourself to get away from that. You have been so good with it. You had the awareness that you noticed recently your schedule is out of control and that you are getting up and the first thing you’re doing is jumping right into work and not blocking out your time, your Tiger Time. 

Now you recognize this and you’re not happy with the way your schedule’s going. You knew you had to get it back in there. 

AMY: Exactly. I think you’re right. Basically Rick told me to stop beating myself up, be more patient with myself, but know I have to get right back into it and make sure I have the time blocked off. If you were to look at my calendar you would see Tiger Time is everywhere. 

I built it out for the next few months just to make sure it’s there. If it’s not on my calendar, my team who, helps me with my calendar, will go  in  and  book appointments and podcast interviews and this or that and then it’s gotten away from me again. 

Anyone that’s listening and feeling a little out of control with their schedule, if you’ve never listened to the Tiger Time episode, make sure to go listen   to   it ( 

Even more important than that, when you need that downtime and need more white space and things are getting really overwhelming, you have to communicate to your team, even if it’s just you and one other side kick like a VA, you need to communicate that you need the time to be freed up to do what you do best in your business or just to have your mornings free. 

I know James Wedmore, a dear friend of both of ours, told me not too long ago when I had a meeting at 7 a.m. that he doesn’t do any meetings, no work stuff until 10 a.m. 

He said if he wants to work before 10 a.m. it’s content creation where no one is interrupting him. 

That’s smart. It’s the whole concept of Tiger Time. 

RICK: People who have not listened  to  that episode are probably wondering  what you’re talking about. What’s Tiger Time? But it’s so critical to make sure…Ironically, you and I talk about this a lot, it does seem that we experience parallel things that are going on in our business and our lives. You and I are very similar. 

It is very easy for me to give you advice because I’m speaking from the outside. But I also have to be listening to that stuff for my own business. I do feel similar recently in that my schedule has been out of control. 

It’s all on me to make sure I’m setting it up the way I want to but it feels like, for me, Wednesday and Thursday is the days I do my meetings and calls and interviews and that type of stuff. When I let other things bleed into the other days that’s when I start to lose control of that, like you mentioned, like that big block of time to be working on things. 

I’m actively making a change for that too and I totally know how you feel. 

AMY: We just had to put it out there to the universe so you could all keep us accountable. We have not been so great but we’re going to get better at this. There’s always a chance to pivot and get back into those good habits. We’re going to do it. 

With that, let’s get into the topic of the day. It’s all about Facebook messenger ads. When I heard somebody else talk about this, Rick, I loved that they explained that this is a totally new Facebook ad product. It’s not just a little extra  feature  Facebook added. 

They were looking at this as a new Facebook ad product. Do you look at it like that as well? 

RICK: 100%. I saw a stat the other day that there are over a billion people using Facebook messenger everyday. 

AMY: Wow! 

RICK: That’s a lot of people and that’s a whole form of communication with the messenger and text messaging and stuff like that. That stuff’s not going away. I think this is something…I know for a fact that some of the people I’ve spoken to directly at Facebook are still learning about it internally. 

This is a very new product but this is not something I see going away anytime soon. 

AMY:  Once I learned a little bit about this I knew it would be hot. It’s not going away, for sure. Let’s start at the top. What is a Facebook messenger ad? 

RICK: The first thing you have to understand is when we are talking about messenger ads, we are talking about two different things. We are talking about it as a destination and as a placement. What do I mean by that? 

AMY: I don’t know, actually. So tell us. 

RICK: That’s it. That’s the whole episode right there. 

AMY: Done. 

RICK: A destination and placement. On a destination messenger ad, the ad itself looks like a standard type of Facebook ad in the newsfeed. But, the call-to-action button, or if they click on the ad, it launches somebody’s Facebook messenger. 

That allows them to communicate and chat directly with you as the advertiser. That’s the destination one. 

There is the placement one and that’s different. We can talk about how they are different, but the placement one is if you are doing traffic as the objective or conversions as the objective this is where your messenger ad will appear in somebody’s Facebook messages inbox, basically in their email. 

That is super ninja but it is a little bit more intrusive. It’s very much a push experience where you are pushing the message to them. Whereas, with the destination as the messenger ad, they are the ones who are actually seeing your ad and they are the ones who are initiating the conversation with you. 

AMY: That makes sense, definitely. Which one should we be diving into, at least for this episode? 

RICK: The destination one. With the placement one I have actually heard from people that it’s still rolling out and they don’t have the option as a placement. But it’s coming out quickly. I think the destination one is really the cool opportunity. 

They are both a cool opportunity but I think the one as a placement takes a lot more care because you are pushing that message into their Facebook message inbox. 

AMY: Real quick, because we’re not really going to  get into  the placement one much on this episode, we could always do another episode about it, especially when people start using it more and more, but one thing I think I learned from Traffic and Conversion, but you’ll have to tell me if I’m wrong here, you have to actually have message with the person before in order to get that placement. Is that right? Did I hear that right? 

RICK: I’m laughing because it gets a little confusing. With the placement option you do. Anybody who has messaged your page before, if you use the placement option then you can target those people. With the destination one you can target anybody. 

AMY: Okay, cool. 

RICK: You can target cold traffic or warm traffic. 

AMY: What I just wanted to kind of put other there to all of you that are listening, if you are wanting to experiment with some of this and you’re not ready to use the placement one or maybe you don’t even have that opportunity yet, you might want to turn on the message button on your Facebook page. It’s not on mine, Rick. 

I would have to start from scratch. No one can message me on my Facebook page. 

RICK: I had to do that same thing actually. Before we launched our campaign I realized I didn’t even have it turned on. I got it turned on and then all of the sudden I was getting a lot of messages. 

AMY: So it might be wise, in the meantime, to turn on the messenger button on your Facebook page so that people can message you questions if they want. You can start growing the list organically, even just a little bit. 

But let’s talk about that for another time. Let’s talk about the destination messenger ads. 

RICK: How you want to be thinking about using them…basically, first of all, as far as the setup goes, it’s very, very basic and straightforward. It’s just like you are setting up a regular ad. We have to use the traffic objective. 

We are using the traffic objective for the destination. When you get to the ads level, when you’re setting up your actual ad, you choose the option for messenger and then it’s just like you are setting up your regular ad with an image and text and so forth. 

AMY: Okay, cool. Inside the Power Editor you’re choosing the objective, Traffic. Then you’re actually choosing Messenger so that it is the type of ad you’re choosing. 

RICK: Correct. Exactly. The ad itself looks just like a regular type of Facebook ad you would see in your newsfeed. When somebody clicks it the Call-To-Action button becomes “Message”. You can click the button and their messenger pops up so that they can start chatting with you. 

You will see it in your messenger. Since we use Business Manager and I have my page through Business Manager I just login to my page whether it’s on my laptop or my phone and I am seeing all of the messages right there. I am seeing them from within my Facebook page and I can respond right there. 

AMY: Is the goal to respond in real time right when they message you? 

RICK: That’s such a great question. This is really about the expectation out there that people have, as many of us do, we want answers fast. We don’t want to wait even 24 or 48 hours to hear back from a company or business that we’re trying to talk to in order to get our questions answered. 

The faster you can respond back the better. This is where it really becomes an issue of what your goal is. I know we’re going to talk about how we used it in a recent launch but once the cart was open until enrollment closed we were running messenger ads. 

We wanted to be available in as real time as possible. If somebody was messaging us at 2 o’clock in the morning we weren’t getting back to them until the morning. But if somebody was messaging during the day and evening time we were trying to get back to them as quickly as possible. That was my goal. 

You can also do an automated bot followup where you can use a tool called Many Chat. There are other bots coming out. Many Chat is kind of the hot one right now. 

AMY: Just for the record, it’s https:// 

RICK: They have a free version. They have one for up to 500 people that is $10 a month. It’s very inexpensive to do it. I don’t want to make this episode about Many Chat but you can do a lot of different things with it. You can set up automated responses. 

You could ask a question in your ad and then, depending on what answer  they message you with, that can prompt a specific follow up. You could set up  an automated, essentially a conversation, with people and lead them into a sales funnel that you have. 

The other thing you can do with it, as you connect your Facebook page with Many Chat, anybody who messages your page become subscribers in Many Chat. Many Chat allows you to broadcast message all of those people. It is very similar to what you would do with the placement option of messenger. 

AMY:  That’s really cool. Let me ask you a few quick questions about this. The first thing, if you are going to use a bot with your messenger ad and you use the tool Many Chat, somebody comes to your Facebook ad, give me an example (even before we get into your case study) of how the bot would come into play. 

RICK: You could ask them a question that is relevant. You could use it like a segmenting type of look. I could say, “Hey, have you considered using Facebook ads to grow your online business? Message us below.” 

Off the top of my head I haven’t thought this through but it would be something along those lines. You could ask them to message below…I wasn’t expecting this one. 

AMY: I totally threw you off. 

RICK: Ad copy on the spot is… 

AMY: I’m the worst at it. I guess I was really asking is whether you want your ad to say something so that when they click Messenger they ask a question or they are responding to something so that the bot can pick it up  and  continue  the conversation? 

RICK: It really depends on what your goal is and how you are using it. If you’re using it outside of a launch and are just looking to leverage a new ad formation and want to start a conversation with people to let the followup be very automated right then and there within their messenger, it could be, “Hey just curious, have you used webinars in your business before?” 

Again, this is off the top of my head. Something along those lines…Ask them to message you below and let you know. Then, if they say, “Yes”, that response can trigger a certain follow up. 

AMY: A certain kind of question from the bot. A “No” response could be a different kind of question that could eventually lead to a sales conversation. 

RICK: I was just going to say, a link to a training or article or something like that. This would be starting your sales funnel, if you will. Now I want to caveat this with the fact we almost started with the more complex setup of the messenger ad. I think this is going to evolve as people get more comfortable with it. Then you can get into the bot and stuff like that. 

I would rather people think about it from either monitoring the chat or having somebody on your team monitor the chat. I’m doing a launch or running a special or whatever. I want to give people the opportunity to message us right now and ask questions. 

I would rather have people start there. That’s how we used it. 

AMY: Let’s get into that. Let’s get into how you used it. 

RICK: It might make more sense because it’s actual context to it. 

AMY: Guys, I took you down a weird road with bots and putting Rick on the spot. 

RICK: People are so confused right now on messenger. 

AMY: I know and I kind of want to edit it all out but we’re going to keep it because my episodes with Rick are the only ones that I just let it flow because they are more organic conversations. This is kind of what it sounds like when we’re sitting at Starbucks every week talking about all this. So let’s just pretend we’re having a cup of Joe right now and working through it. 

You’re getting the real, behind-the-scenes. 

RICK: The bot thing is a great opportunity. It is very much a great opportunity. But, if I’m suggesting a way to sort of get started with this I would recommend starting with how we’re going to talk about it right now and how we used it in our most recent launch. 

Essentially, we did three webinars over a Wednesday and Thursday. We did two on Wednesday and one on Thursday. I think the Thursday one was at noon Pacific Time. Our retargeting ads started at 3 o’clock in the afternoon on Thursday because our webinars were wrapped up. 

For that particular launch, our enrollment was going to be open until the following Tuesday. We ran messenger ads to everybody who had registered for the webinars but had not enrolled yet. I did that because you could also do this with anybody who visited your sales page but didn’t purchase. That would be great usage as well. 

Unlike sales pages, a lot of us use live chat such as SnapEngage. We are there to answer questions for people. It’s the same type of thing but we are reaching them on Facebook. As I mentioned, the audience we targeted using messenger ads was everybody who registered for the webinars and had not yet bought. 

I did that because it’s a larger audience, the people who had visited the sales page and had not yet bought. 

All the messaging was, it was very simple, two lines. It was something like, “Have a question about the FB ad manager? My team is here to help. Hit the message button below to chat with us now. We are happy to help.” 

The headline was: Have a question about the FB ad manager? Chat us now. It was very simple. It looked like a standard Facebook ad but with the message button there. They click the message button and then they are messaging with us. 

We did have an automated response that simply said, “Hey, thanks for your question. We’ll get back to you ASAP.” That’s all it said. 

AMY: Is that considered a bot? I guess where I really screwed up in this interview is that I didn’t explain to people that are totally clueless about what we are talking about when we say bot, it’s like…I can’t even do it. Explain to people what a bot is. 

RICK: It’s just an automated response, essentially. 

AMY: Great. Perfect. 

RICK: In the simplest terms, it’s an automated response. You can set it up with the path we are going down by giving it logic. If the answer contains “this” word then we automatically respond with “this”. 

AMY: Got you. But in your case, no matter what people said you responded with “this” automated message. 

RICK: Exactly. The only reason we did that is because, again, as I mentioned before, if somebody messaged at 2 o’clock in the morning I wanted to let them know we would get back to them as soon as possible. But if they message us at 2 in the afternoon we were getting back to them within five minutes. It was very, very quick, our response. 

That’s how we used it. I wanted to be conversational. You can, by the way, without using Many Chat, Facebook Messenger does allow you to set up an automated response saying you are away so you don’t have to use Many Chat. 

The benefit of using Many Chat is that it is building…Everybody who messages you is being kept track of so that you can broadcast within Many Chat and do the whole bot thing. It just gives you more options within Many Chat. 

AMY: I saw a little glimpse into that tool and thought it was fantastic. It is definitely worth checking in to. 

RICK: You can actually have the conversations from within Many Chat too. You can message people right from it. That’s how we used it. I was amazed at the types of questions people were asking. 

AMY: Share with me some of the stuff they were typing. 

RICK: By the way, I just pulled up the text we were using in the ad. Do you want me to read that? 

AMY: Yeah, read the text. 

RICK: All it said was, “Considering joining the FB Ad Manager before enrollment closes? Click below to instantly connect with my team to ask any questions you might have. Happy to help.” 

AMY: This is so cool guys. Think about your online courses or anything you just launched. You launched it through a webinar and people didn’t buy. Now you are getting out in front of them again and asking if they have any questions. I feel this is really, really powerful for a high-ticket online course such as something that’s $2,000, which was your ads manager course. This is good. 

RICK: Yes. Again, when you’re getting into the bots and stuff like  that  you  can certainly use this for top of the funnel type stuff, cold traffic. But I think the real value in this and how we used it was for the low part of the funnel. These people are engaged. They are asking questions. They want to know. 

AMY: So what are some of the questions people asked? 

RICK:  They were asking specific questions about the program itself. I had a lot of people that missed the webinar and wanted to know if I could  tell them  more about the offer. I was like, “Yes!” 

AMY: I would love to! 

RICK: Here you go. Amy, we got about 45, again, volume was not very high. We got 45 messages over four days or so. 

AMY: For the record though, I need to point out that’s 45 people that probably would have never asked you a question because you didn’t give them an opportunity as easy as this. 

RICK: Correct. The majority of those questions were similar to what I just said. They were all asking for more information about the program. 

AMY: Wow. 

RICK: I’m putting this out there and the next time I do it people will ask me random questions. But I really didn’t get random questions from people. They were all over the board a little bit but most of them focused on asking for more information about the program or whether I cover certain things in the program. They were also looking for a certain type of information and wanted to know if I covered it in my program. 

I have three different programs, the FB Ad Manager, local, and advantage. People were telling me what they were doing and would ask which one would  be best for them. 

AMY: That’s so great. 

RICK: It’s very low- funnel type of conversations. I probably had three to four people (off the top of my head) that come to mind that said simply because I or somebody on my team was there to answer their question they enrolled. It was because we took the time to do that. 

AMY: I have no doubt. I feel like it’s incredibly powerful. 

RICK: I was actually on there myself quite a bit. People wouldn’t believe it was me. 

AMY: They get really excited. It’s so cool. 

RICK: I was interacting with them and answering questions and then they would say that because I took the time to answer their question they were enrolling. 

AMY: I get that all the time. I just talked  to one of our mutual friends, Rick, that said the same thing. When people realized she was answering the questions during the launch people felt that if she was going to give them that type of service and they weren’t even a customer yet they couldn’t imagine how good it would be once they gave their money. They were in. 

RICK: Exactly. I have screen shots of people that said, “Awesome. I’m enrolling right now. I’m in. Thanks!” 

AMY: God, I love that. 

RICK: This is really, really powerful stuff. That’s how we used it. We are moving people from considering the program to actually purchasing it because we were there to answer their specific questions. I was amazed at the interaction we were able to have with them. 

AMY: That is so cool. 

RICK: Actually, here’s the best part. We haven’t even talked about this. 

AMY: What? 

RICK: I spent $105 on messenger ads. 

AMY: What? 

RICK: We could directly attribute over $9,000 in sales. 

AMY: You did not tell me that part when we started talking about this. That is crazy. 

RICK: I should probably lead with that. 

AMY: Yeah, let’s lead with that next time. It is totally inexpensive. Here’s the great thing, guys. He was targeting a very warm audience. These people signed up for his webinar so they already showed they are interested so now you are retargeting. It’s really inexpensive and you could attribute that back to $9,000. 

RICK: I think it was $9,300 or something like that. It was over $9,000. I spent $105 to directly attribute over $9,000 in sales to that. 

AMY: It was totally worth it. I’ve been thinking a lot about my students who don’t have big email lists. They might not have a lot of people that showed up for their webinar or signed up for their webinar. But if you use these ads and are telling them if they have a question they can reach out to you I think they will be pleasantly surprised and that interaction will lead to more profits, for sure. 

RICK: I also think this is really the direction things are heading. People are already on Facebook and are seeing your ad. Then you ask them to have a conversation right then and there on Facebook so they don’t have to email you or go to the sales page to find a live chat. Boom, they are on Facebook and you can have a conversation where they are at. 

AMY: Definitely. Two things that I want to share about this whole concept. Before we wrap up do you want to share anything else about these messenger ads, what people need to think about, where they should start, anything like that? 

RICK: The biggest thing I keep hearing from my students and people in general is that they feel these are really confusing to set up. They feel it has special coding. No. Guys, this is very straightforward. It is just another ad type you are doing. 

Again, if you want to do it like we were just talking as far as a destination where somebody can chat with you, you simply choose the Traffic objective and then when you are setting up the ad itself you are choosing the Messenger option. Then it’s a regular type of ad that you are setting up as far as ad copy goes and as far as image goes. 

You do need to be ready and have the resources or willingness to monitor it so that you can get back to people. I don’t mean immediately, but the faster you get back to them the better. 

AMY: Exactly. That’s a great point. You are winning if you have a small team and yourself. You are standing by and are answering those questions as fast as humanly possible. I think that’s kind of a big deal. 

RICK:  This could obviously be going on…You aren’t sitting there waiting for messages to come across, but you are working and keeping an eye on it and double checking when you get messages. It’s pretty straightforward. Again, I feel there is a lot of talk about how confusing they are and we do get into talking about bots and stuff like that and that’s a whole other level with the opportunity that exists with them. 

You can use it very straightforward like we used it. It is very easy to do and I obviously got huge results with it. 

AMY: Real quick, with this Many Chat, do they have a feature where if you  get somebody chatting with you it will ping you to make a noise or something? 

RICK: That’s a good question. 

AMY: If they don’t, they could pay me for that idea. I think it’s important that you get a little ping on your computer. 

RICK: They probably do. I just pulled it up on my end here and I could probably find it. 

AMY: If not, you are welcome, Many Chat. They have to, right? 

RICK: They’ve got to. I actually asked my team if we could actually set up some for of Zapier or something like that so that we would get pinged. We had so much stuff going on that we didn’t go down that path but I’m sure Many Chat has this. If they don’t I’m sure they will be working on it. 

AMY: They are all over it now. I will probably get a check in the mail soon. 

RICK: Exactly. You’re welcome. 

AMY: I’m pretty sure I didn’t come up with that idea but it would be really awesome. Here are a few things I want to wrap up and take away form this chat with Rick. 

One of the cool things about Rick and I coming together to have these chats on my podcast is that when things are new and getting rolled out, Rick always has the pulse on it. He is the first guy I go to and ask, “What’s working? How does it work? Tell me all about it.” 

This is just the very first part of this conversation. I can’t wait until it is six months down the road and we look back at this conversation and it will almost seem silly because we’ll know so much more and we’ll do so much more with it that I bet these messenger ads will even look completely different and so much cooler and all that good stuff. 

I say that because this is the time that you get to experiment with it. Get in  there. Don’t wait for everybody to do it before you and then get your feet wet. This is an opportunity that I don’t have all figured out. But I can promise you we’re going to start experimenting with it to see what it’s like. 

This  is  a   great   opportunity.   At   the   time,   in   my   show   notes   at http://www. 155, I will link to Many Chat because this  is  a great time to start experimenting with that tool as well. A bunch more tools will be popping up but they have gotten a really good reputation really fast. It is worth checking out. 

I just wanted to say that it’s almost like we’re still in the early adopter stages with this tool so why not start experimenting just a little bit? 

Start simple. You guys know my philosophy. We don’t need a lot of bells and whistles. I totally took you down a weird road with bots. I didn’t realize that was not something you just had to get into right away. I love that I learn new stuff when Rick comes on the show. 

Rick is saying not to start with bots. Keep it really simple and get your team involved, especially if you’re still small and aren’t going to have thousands of people messaging you. Do that high-touch one-on-one and let it be you that responds, if you can. 

I love the idea of keeping it very simple. And, look what Rick did. He had over $9,000 in profits because he kept it really simple. He didn’t get all advanced with rules and bots and all of that stuff. You don’t need to go there right away. 

The final thing I’ll say is to pay attention to these ads. Now that you know what they are and now that you know the call to action in the button for the ad says, “Message”, look for those. Take snapshots to see how people are using them. Interact with them. 

Lindsay, my community manager, saw one from  Louis Vuitton in her newsfeed and now we know the type of stuff she follows. She is a little fancy pants. She said she hit the message and asked if they have the item in Canada. It was actually all bots. 

She knew it was a bot communicating with her but they literally told her how much it was in Canadian and linked her to it. It is so cool to see how they are working. 

RICK: That’s cool. 

AMY: Are you doing that, Rick? When you see them you are interacting with them? 

RICK: I actually haven’t seen them myself yet. 

AMY: You haven’t? 

RICK: I haven’t gotten them in my newsfeed yet. 

AMY: I have only seen one so far. But that’s another reason why I follow so many different Facebook pages and so many different niches. I want to see what kind of ads they are running. Now I pay attention to it. If you want to buy a red car you will see a red car everywhere. I think that’s what’s going to happen after this episode. 

Take some snapshots. Interact with the ads and just kind of get comfortable with it. We will have more episodes, Rick and I together, talking about these ads and how they are advancing and how we are using them. We just wanted to start the conversation here today. 

RICK: I can send you a screen shot, by the way, if you want to include it in the show notes. I’ll send you a screen shot of one of the messenger ads we ran. 

AMY: Perfect. 

RICK: Again, it is super basic but it might be cool to kind of see it visually. 

AMY: Great. I’m going to take some snapshots to show  you guys inside the Power Editor where you are clicking to make sure you are setting them  up correctly in the first stages of objective and the type of ad. We’ll put some really good snapshots in the show notes. 

Rick, let’s end with you telling everyone some cool stuff you’re working on right now. I can’t wait for you to share that. 

RICK: Obviously, since messenger ads worked so well for us we are going to be talking a lot more about that. I’ve got live webinars coming up. They are totally new, revamped and updated stuff because Facebook has changed so much over the past little while that we’ve got some live webinar changes coming up starting April 19. 

When this episode goes live I think it is next week. By the way, this is going to be for Facebook ads for online businesses. So if you are an online business and you are looking to either learn Facebook ads and how to really use Facebook ads to automate leads and sales in your business, that’s what we’re going to be covering. 

If you’ve got an online business this is going to be for you. If you would like to learn more and sign up for a live webinar go to to learn more and register for a day and time that works best for you. 

AMY: Cool. You’re going to be talking about messenger ads on that free webinar as well? 

RICK: I’ve got to at this point. They are so powerful, again, we have had such a great experience already. I don’t like to dive into and talk a whole lot about stuff I haven’t tested out myself yet. We will talk about it but I really want to share what I liked and what I didn’t like and what did and didn’t work for us. 

Now that we have tested it and had some great results then, for sure, it will be in the conversation. 

AMY: I think that’s what’s so cool about Rick doing free live webinars. They are live so it’s what’s working right now. Facebook ads change so much and he has a great pulse on what people are doing. He takes tons of snapshots and shows you examples. 

If you want to get better at Facebook ads, my audience are all building online businesses, and that’s all of you, if you want to check out and see what he’s doing, by all means take him up on his free training at http://rickmulready. com/ amy. It’s going to be fantastic. I’ll be there for sure. 

We really wanted to just come on, you know Rick comes on every few weeks and we talk about Facebook ads. It’s been a while so I said, “This is new,” and said we needed to get on the show. Rick, thanks so much for helping us get our feet wet with Messenger ads. 

I think there is a lot more where this came from so we will keep the conversation going. 

RICK: I agree. Sounds good. Thanks so much for having me back on. 

AMY: Thanks guys. Cant’ wait to talk to you again soon. Have a wonderful week. Bye for now. 

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