Transcript: Why I’ve Agreed to Fail 100 Times in 12 Months

January 24, 2019


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Hey there, welcome back to another episode of The Online Marketing Made Easy Podcast. I’m your host, Amy Porterfield. I’m so happy you’re here today.

If you are a long-time listener to the podcast then over the last six months you might have noticed I’ve been mixing things up a bit. For years and years on the podcast I was 100% focused on online marketing strategies…Only.

I get into the step-by-step specifics of how to build an email list, how to use social media to do so, how to create a digital course, how to launch a digital course with webinars, and then everything in between.

It has been all strategy, all business, all pretty heavy in terms of the step-by-step details.

I’m not moving away from the strategies in the step by step. I definitely love to teach you specific tactics that you can use in your business to grow and make more revenue so I’m not moving away from that at all.

I am going to include, and I have been, some more conversations around the mind game when it comes to building a business and being an online entrepreneur. I’m also starting to share more and more of what it looks like behind the scenes of my business.

I’ve made this shift because you’ve asked for it. You share with me how you struggle with the fears and confusion of building an online business and putting yourself out there and going live on video. I know there’s a lot of mind games that happen with all of that.

You’ve shared that with me and you’ve also shared with me that you love when I take you behind the scenes and I introduce you to my family, Hobie, and of course Scout makes an appearance on a lot of my podcasts because he likes to bark.

I haven’t talked a lot about Cade, my stepson, that I’ll probably do more so in the new year. But you also like to come behind the scenes with me, at least this is what many of you shared, and you want to know how I built this and what it looks like and what it looked like in the early years and how I’ve grown my team, what I’m doing now and what my plans are for the future and all of that stuff in between as well.

You want the mindset. You want the behind the scenes. But you still want the step by step strategies which you tell me you can’t really find in many places with podcasts.

There are not a lot of people that will say, “Here’s how to run a pre-launch strategy,” or, “Here’s how to write the three emails before your webinar,” or whatever it might be.

I’m going to give it all to you and I’m going to continue to mix things up and hopefully you’ll feel inspired and excited and you will take action. When I do give you the step-by-step episodes I hope you download the freebies and actually do the work because you’ve got to stay in action. You’ve got to continue that momentum.

Today, speaking of mixing things up, I’m sharing some behind-the-scenes details with you. Specifically, I’m going to share with you a few of my yearly goals that I set for myself and for my business just to give you a sense of where I’m going in my business, where my head is right now with everything we’re working on, and I want to invite you into my personal world as well.

I’ve set about ten goals for myself for the new year and in this episode I’m going to be sharing four of them with you. I’m going to be sharing one impossible goal, one business-specific goal, one health-related goal, and one personal goal.

I’m going to give you a little bit from all of the different areas of my life. Then I’m going to share with you three things that I’m going to do this year that are going to insure that I reach my goals.

You might want to steal these from me. They are super simple. One’s a little bit scary but two of them are super simple but it just means I have to show up consistently with these ways I’m going to set these goals and make sure they happen.

I’ll get to those at the very end. My hope is that at the end of this episode I inspire you to look back at your goals, make sure you’ve got the right ones in place, and that you really lock them in.

Just a side note, at the time of this recording, yes, we’re just in the beginning of the new year. But no matter when you’re listening to this, maybe it’s months and months after I’ve recorded it and gone live with it, still keep listening. This episode has found you at just the right time when you need it.

You can set new goals for yourself at any time throughout the year, January 1 or March 15 or, I don’t know, June 18, whatever you want to do. Don’t wait until the new year next year. You’re just wasting time.

No matter when you listen to this I hope you’ll take action. That is my intention and hope.

Before I share my four specific goals with you, this episode is brought to you by Gravy. If you have a subscription model business or offer payment plans like I do for my online courses you’ve got to listen up.

One of my biggest frustrations was lost money due to failed payment plans. In fact, it used to keep me up at night. I would worry about all of the people that were on a payment plan because if they didn’t finish that payment plan I was screwed.

That’s when I decided I needed to do something about it because I hated the worry. I started to work with Gravy and I promise you I never worry about payment plans anymore. Gravy sets up a system inside of your business where they contact your customers within hours of their failed payments and they capture updated billing information and save the customer.

One of my other fears was that I wondered if I should really let an outside company come into my business and communicate with my students, especially because the topic of failed payments is a sensitive one.

However, I took the leap and I’m so glad I did. Gravy is like an extension of Team Porterfield. When they reach out to people and talk to people they act as though they are part of my business and they do it with compassion.

It has been so seamless. On average our failed payment recovery rate increased from 33% when we were trying to do it internally to over 80% collecting on failed payments. That’s a whole lot of saved payments.

If your revenue is currently at $250,000 or more and you know you’re losing money due to failed payment plans each month I want to encourage you to check out Gravy.

The cool thing is Gravy is waiving the set-up fee for all of my listeners so go to

First up, my impossible goal. Before I tell you what it is I think I had better explain what an impossible goal is all about. As you all know I am in Brooke Castillo’s Scholars program. For any of you who are also in Scholars then you already know what the impossible goal is all about.

For those of you that are not in Scholars, let me just tell you about it so that you kind of get a good sense. A while back I talked about an episode Brooke had done on her own podcast called Obstacle Thinking.

This episode she did was all about the fact that we set goals and then our mind goes crazy (I think it’s crazy) in a way that your mind comes up with all of these different ways that you are never going to reach that goal.

I set a goal for myself and then my mind was like, “You can’t do that. You’ve never done anything close to that goal,” or, “What about all the hustle it’s going to take? It’s going to take you away from Hobie and away from your family and it’s going to be long hours and you’re going to hate it and then you’re going to push yourself, blah, blah, blah.”

You’re mind goes crazy the minute you set a really big goal. In Brooke’s episode she was talking about how to deal with obstacle thinking and what to do instead. I told you guys about that episode a while ago.

I found it really fascinating because I have consistently shied away from setting super scary goals in my life. To be quite honest, I didn’t want to feel uncomfortable or let down, or worse, disappointed in myself when I didn’t hit the goal.

You know I work with a life coach, Corinne, and I was telling her the other day that I hate the idea of setting big, scary goals because they just make me feel bad. I don’t reach them and then I’m a failure.

She was like, “Whoa! This is so perfect. You need to set big, scary goals because you’ve got to work on your fear of failure and not meeting them.”

This concept of an impossible goal takes things up a notch from the episode I told you about, Obstacle Thinking. It takes it a million times further because this approach is setting a goal that you believe is impossible but you’re looking at the goal in a totally different way than you might have looked at any goals you’ve set before.

By telling myself, “This is an impossible goal,” I’m automatically limiting my brain’s ability to scale back to being comfortable or safe. When I say, “I set this goal for myself but it’s impossible,” right away my brain is going to tell me all the reasons I can’t do it.

It’s okay, I already know it’s impossible. My brain doesn’t even have to waste time. I get it. My brain is not working on overdrive trying to tell me all of the reasons why I can’t do it. I’m approaching it in a different way.

You might be wondering right now why I would set a goal that I believe is impossible. Why even bother if I think I can’t even reach it?

That’s the exact question I asked my coach, Corinne. I said, “Look, I don’t even see the point in this and I already feel uncomfortable about it.” I kind of got mad. What are we doing this for?

She said I need to show myself what I’m made of and what I’m capable of. There is power in epic failures. So the learning along the way is what is priceless. When you go for a goal that seems huge or out of reach, here’s the thing, you have to show up differently.

You have to be a different person than you are right now, the person that sets really attainable goals. You have to think differently. You have to up level in so many aspects of your life in order to go after a goal that you believe is impossible but you’re still going to go after it as if you are going to get it.

It’s impossible but one day it might be possible so I’m going after it. That’s a very different person that’s going after that goal than going after goals I’ve set for myself in the past that were very safe.

The way it’s explained in Scholars is that we are encouraged to fail for the sake of learning how to fail and learning from the failure.

I read this and I was like, “Oh hell!” I hate this and I need it so bad. I need to learn how to fail and be okay with it. So when I read that I thought, “I’m in.”

Then I read a little bit more and it said, “If you limit yourself to what you already do well your world becomes small,” and then it hit me. You all know I just recently did a podcast episode about the fact that we are all going to play a bigger game.

You are a big deal. I am a big deal. We’re playing a bigger game. So when I read, “If you limit yourself to what you already do well your world becomes small,” I knew I could not have anything to do with that.

I’ve got to walk the talk if I’m teaching my students to play a bigger game. At that point I was in. Fine. I’ll do it. I’ll do this impossible goal. As much as I don’t want to I’ll do it so here I am talking to you now and telling you I have set an impossible goal.

I now believe my openness to fail will lead me to great things. I have adopted that. I believe it. It is becoming part of how I think so here I am.

Do you want to hear my impossible goal? My impossible goal is that I want to hit $10 million in my business by the end of this year. By the last day of 2019 I want to hit $10 million in revenue.

Here’s the caveat with that. I want to do it primarily by selling my digital courses and not adding a bunch of new courses or new products or crazy new initiatives to make it happen. So, $10 million with simplicity and ease.

I’m not going to hustle my butt off to make that happen in a way that it depletes me or my health or time away from my family. I’ve got to do it in a way that feels right with me, $10 million by the end of 2019.

Let me back up and tell you why this feels impossible right now. This is the part of me kind of letting you in on a little something I haven’t really talked about lately.

First of all, that goal is almost double what we did in 2018. We did a little over $5 million in 2018, which is actually less than we had done the year before that and the year before that.

Why did we go backwards? Something I haven’t yet talked about and that I briefly want to just touch on here is that in 2018 my business partner and I decided to part ways.

Some of you know this and some of you don’t, but I’ve had a business partner for about four years. He was more of a silent partner because he worked in the back end of my business.

He was a huge part of our growth and the strategies that we did with launching with evergreen and live launches. But along the way we changed. People change and we agreed that it was time to go our separate ways.

The process of doing so took almost a year. What I loved is that we were both really respectful and we honored each other’s’ place in this whole situation throughout the process. We truly did.

That does not mean, if I’m just speaking for myself, that it wasn’t incredibly scary for me and very awkward at times. It was just emotionally draining going through something where, when you separate from a partner, especially a friend, there’s a lot of stuff there.

We worked through it. We communicated and we got to a place that we came to an agreement and we ended our partnership. This was in 2018 and because of that it kind of stalled things a little bit because we had to work on the partnership and what we were going to do.

Telling you that I want to double the business in 2019 feels impossible because things feel new to me. They feel different now that, again, I’m on my own with my business. I’m excited and I feel like it’s just a great new opportunity but I don’t know what I’m capable of.

When I say $10 million. Ugh! To be quite honest, we already mapped out how we’re going to hit $7 million. That’s doable to me. I can very well feel confident and we will hit $7 million for the year in the business.

But $10 million? Uh, we’re going to need a little bit of magic dust for that one. So we shall see.

What’s interesting about this idea of setting an impossible goal is that you don’t just set the goal but every quarter you have to write out 25 of what she calls “epic fails” that you’ll commit to doing every quarter.

They are action items, 25, that you’re committed to doing but you’re well aware that you’re likely going to fail on each and every one of them. This felt really weird to me.

Corinne is the one that encouraged me to do this and I’m like, “Okay, now you’re getting looney,” because I don’t want to set 25 goals where I’m going to totally fail.

She just kind of laughed and told me it is painful, “You’re not going to love it but you’re going to do it.”

These epic fails are all of the things I’m willing to do because I want to do whatever it takes to make my goal happen. In Scholars you learn that “whatever it takes” does not mean more hours or burning yourself out or anything like that.

It just means you’re willing to get uncomfortable and take actions that you normally would never take because you automatically would think, “That is not going to work,” so you just don’t do them.

If I’m going to fail I might as well make it worthy and that’s what this is all about. With each failure I’m learning and expanding my mind around what’s capable or what I’m capable of and thinking bigger and attempting the impossible.

You could see how this is all going to push me way outside of my comfort zone. If you listen to my podcast you know I’ve said many times that for the last few years I’ve been really comfortable.

We’ve been making great money with our digital courses. I feel like I’ve done some great work and had great success stories. But I was literally doing the things I knew I did well. So I was playing a smaller game.

I’ve got to get uncomfortable. I also told you guys a few episodes back that when I was building my business I was uncomfortable every single day because I didn’t know if I could build a business. That felt impossible at the time.

Having what I have today, this is why I think this whole idea of the impossible goal is magic, I could have very well set a goal ten years ago that was my impossible goal that I would say I would hit $5 million in one year in a digital course business, meaning 90% of my revenue comes from digital courses.

If I had set that goal ten years ago I would have said that was in impossible goal. I’m not hitting $5 million in a year selling digital courses. Ten years ago that was an impossible goal. So you never know what you’re capable of. That’s why I was willing to do this.

I’ve written down my first 25 epic failures. At the end of the year I’ll have 100 epic failures that I’m willing to fail in order to push myself. One of them, I can’t even believe I’m saying this out loud, is to pitch myself (or have someone on my team help me with this) to the Today show so I can have Savannah and Hoda interview me about being an online entrepreneur and creating digital courses and how other people can build online businesses creating digital courses based on their skill set and knowledge.

The reason I’m going to do that, it’s an epic fail because they are not going to say “yes” to this; however, I want to do it because if I expand my reach and get my message out in a way bigger way I believe I could change more lives.

I believe I could help more people create a business that they absolutely love. My heart is in the right place. I’m doing it for the right reason. I know that. So if I fail, so what?

The thing is I’m willing to get a “no” from Hoda and Savannah a few times until they say, “yes”. That’s one of my 25 epic failures of quarter one. I’ll keep you updated. I’ll let you know how it goes.

That’s my impossible goal. I took a lot longer to explain that one because I needed to explain what an impossible goal is. Everyone who is in Scholars knows it and hopefully did it. If you’re interested in Scholars I will link to it in the show notes. It’s an awesome program, for sure.

I’m going to quickly go through my other ones just so you kind of get a glimpse of where my head is, where I’m going, and then I’m going to encourage you to do the same. You know there’s an action item coming, right?

Goal #2 is my business goal. Yeah, the first impossible goal is related to business but it was on a whole other playing field. This one is truly going to happen. This does not feel impossible.

One of my business goals is to create a group coaching program in the middle of 2019 and it’s going to be for my more advanced students, students that have been creating a course. They have probably launched maybe one time or more. They have gotten some results but they want to up level.

Yeah, we might have some people that have just launched maybe once or twice and other people have launched six, seven, or eight times, but everyone in the group coaching program are creating digital courses, launching them with webinars (both live and evergreen – there will definitely be a focus on evergreen because when you’re scaling your business that’s where you’re going), and we’re going to talk about playing a bigger game and what it looks like to have a business you are scaling.

Many of my courses cater to people that are just getting started but this time I want to work with people that have been at it for a bit and are ready to really dig in with me. There is a huge component of me being present and talking about bigger things and getting into some bigger strategies and talking about more advanced things that we’ve never talked about before.

It’s also about making sure that my students are being accountable to getting their courses done and launching and getting their work done. There will be a huge accountability part of it and it’s going to feel very personal and more intimate.

At this point, unless it changes (I’ll keep you updated), right now the decision we have made is that you have to be a member of either Courses That Convert®️, Webinars That Convert®️ or, better yet, Digital Course Academy®️.

You have to actually be in one of my courses so that we’re all speaking the same language. It would be really hard for me to coach somebody in a small group coaching program if you have no idea of my philosophy or how I teach so that’s going to be a prerequisite.

The goal is to have 140 founding members the first time I open it up in the middle of 2019; 140 founding members is my goal and I think we can do it. I think it’s going to be pretty epic.

My students have been asking me for a mastermind for a long time and although I’m not ready to do an in person mastermind, it doesn’t fit my business model or personality the way I want it to just yet (I might change my mind down the road), but this small group coaching program feels like a mastermind in the sense that it’s really going to be intimate and personal and we’re going to really get into it.

That’s the first time I have really talked about it in that way. Some details might change a little bit. If you want to know if you’re right for it and if you’ve been waiting for me to do something else beyond courses I’ll get really clear on who’s right for it when I launch it so you’ll be very, very certain if this is the thing you want to jump into or not.

I’ve just got to work on my marketing message and make sure I attract the right people so that we have the right group. But, it’s going to be exciting.

Now moving into Goal #3, a health-related goal. You all know I’ve been on this weight-loss journey. My health-related goal is that I want to hit my ideal weight. Everyone has an ideal weight and number in their head. I want to hit it by September 30, 2019.

I want to talk about this goal because when I did the math and got that date I was like, “Heck no. That is way too long. No way.”

I already shared that I want to lose a total of 100 pounds and I’ve already lost a little over 60 at the time of this recording so I have about 40 to go. That will be one pound a week. On September 30, roughly, give or take a little, one pound a week.

When I did the math I thought I didn’t want to wait until September 30. I’ve been doing this since the very end of March or early April of 2018. This is taking way too long.

Of course I told my coach I don’t love this date but I also don’t want to pressure myself into losing it faster because this is my life now. I have no intention of ever gaining this back so I know slow is better. But I just want to be done.

I told my coach I already feel like somebody who’s at their ideal weight. I’ve done so much work on this and 60 pounds is a lot of weight to lose and I feel like I’m already there. I just want the weight to catch up.

She said, “Why don’t you just continue to be the person that’s already there? The way you think, the way you talk, the way you act, the way you eat, the way you exercise.

You’re already someone that is at their ideal weight. You just stay there in your mind and let the weight catch up to you.”

It doesn’t matter if the scale is slow as long as I am living as the person I want to live as. I’m being that person that is at their ideal weight. Oh gosh, she’s always blowing my mind and kind of ten steps ahead of me so I have to process it for a while.

But, I agree. I don’t want to rush this. I want to do it the right way. I don’t want to be discouraged when I get on the scale and it’s not going fast enough. Because it’s my weight and my health I don’t want to do anything drastic and that’s why I didn’t set an impossible goal around this. I wanted it to be very realistic.

There you go. September 30, 2019, I will be at my ideal weight.

Then, the final one, I’m embarrassed to say this one. I am genuinely embarrassed to talk about it because it’s going to sound a little weird to some of you. But, you know, I promised you I would share this stuff.

My fourth and final goal that I wanted to share with you is a personal growth goal. I have been talking about this to Hobie for a long time now and haven’t done anything with it.

I am often approached about my voice. Not right now, I have a cold and I’ve stopped 100 times to cough in this episode that we’re going to edit it out. But, my normal voice, when it doesn’t sound so manly, I get approached all the time.

People really like my voice and I’ve even been asked to audition for a few things like commercials and such with my voice. So I started to kind of explore the world of voice over work because one of my star students, Carrie Olsen, is a voice over expert.

She took my course, learned how to put her expertise into a course, and she launched it with great success. She is still making money with her digital courses that she created years ago and now she’s started a membership site.

Basically, she’s had huge success as a voice over expert with big, big, big names that have signed her. I don’t know if it’s called voice over expert but she is voice over talent.

I am trying to say that she has landed big gigs. Because she’s had great success really quickly she now teaches other people how to do it. You guys know my motto, I just want to get laser focused training when I can, so I’m going to hire her to be my personal coach and my goal is to get seven paid voice over gigs in 2019.

I’m not doing it for the money and I’m not doing it as a career, as you guys know, I’m not switching jobs or anything. I’m doing it to try something different, to push myself out of my comfort zone, to do something a little bit scary, and to kind of mix things up and get that different side of my creative brain going.

This is going to be way different for me. My biggest fear is that with voice over work I feel you have to have some talent in acting and I have zero. You know how some people can do voice impressions? I can do zero.

I don’t have that skill at all but I told Carrie this and she said we can work on it. So, seven paid gigs in 2019. Only seven because I don’t know if I’m even going to like it and I sure as heck don’t want it to take away from my core work, my business that I love.

I’m going to ease into it slowly but seven’s a lot. I’ve had zero. Zero people have paid me to do voice over work. So we’ll see how it goes but I think it might be kind of fun and I’ve got the equipment here so why not, right?

I’ll keep you updated. That one feels kind of silly and kind of weird to share and I’ve never said it out loud but there you go. And, that leads me to the three things I’m going to do to stick to these goals.

The first one is that I made them public. That feels very, very awkward to me. At the same time it’s very powerful and freeing. That is the first thing I’m going to encourage you to do.

Whether you’ve set your goals already or not, no matter what time of year it is, first of all set those goals. Consider an impossible goal, if you will. Whether you do or not, set the goals.

Then I want you to share them more publicly than you ever have before. That might mean you just share them with ten of your friends that you’ve never shared your goals with before.

Encourage them to keep you accountable and check in with you. But, you could go the extra mile and jump on a Facebook Live and share some of them with your audience like I’m doing with you now.

It takes us to a whole other level. You know some personal stuff about me right now and when you see me at a live event this year, or maybe when we connect on a Facebook Live, you might even ask, “How are you doing with that goal?”

That’s going to kick me in the butt if I’ve done nothing with the voice over work. There is no way in hell that I’m getting to the end of 2019 and not doing my voice over coaching because I can’t tell all of you I did nothing with it.

Truth be told, in 2018, my goal was to do something with it and I did zilch. So that’s not going to happen again.

Putting it out there publicly makes a huge difference. Start with a few people if you will. But, if you want to just get on Facebook Live or post it on Instagram or something. But encourage people to keep you accountable. I am encouraging all of you to do so as well.

If you see me, first give me a big hug and then maybe ask about one of my goals. Deal? Then I’ll ask about one of your goals so we’ll keep each other accountable.

That’s the first thing I’m doing to make sure I lock these in and that’s my encouragement to you as well. The second thing I’m going to do is quarterly check ins.

You know how I told you I created those 25 epic fails, which are action items I’m going to take to move toward the impossible goal? I need to do 25 each quarter. Right away I’ve got to check in each quarter, see how I did with the 25, and I’m going to do that with my coach so she’s going to keep me accountable with those. Then I’m going to create 25 more so that I have 100 by the end of the year.

I’m also going to check in on my other goals. The other goals are just as important to me. That impossible goal is one thing. Like I said, I have ten of them. I’m going to check in every quarter and I’m putting it on my calendar so that I literally take an afternoon to check in.

Maybe I’ll do it on a Saturday when Hobie’s at the fire station and Cade’s not here so I’ve got some private quiet time to just check in to kind of reevaluate. Do that every quarter. Go put it in your calendar right now.

Right when the quarter is ending, maybe days before it ends, I would do it then. Let’s all put that in our calendar. I’ve already done so.

The last thing is my favorite. Let me tell you a quick story and then we’ll wrap up. I was on a walk with my dog, Scout. I was listening to a podcast episode and I happened to hear my coach, Corinne, talk about hitting a major goal in her business, a big time goal.

She had won an award for hitting a revenue milestone that was higher than everybody else in a group she was in. It was incredible. The year before she wasn’t anywhere close to hitting it so it was a big leap.

I texted her and said, “Congrats! How do you think you did that? This is so awesome.”

She said, “Well, I wrote down the goal every single day in 2018 until I hit it. Every. Single. Day.”

She hit the goal and she really does believe that putting it in front of her and making it so every single day was a huge factor in her hitting that goal. Then I went on that girl’s weekend. Remember when I went with Rachel Hollis and Jenna Kutcher to Blackberry Farm in Tennessee?

I went on this girl’s weekend and Rachel showed us her new journals she had. They hadn’t even been out yet. We got them hot off the press. I looked and in this journal that Rachel created there is a place every day to write down all of your goals.

I’ve never done anything like that before. Rachel said she’s done it for a while now and the girl is a power house. If she’s doing it I’m doing it. I believe in her consistency and strategies and how she approaches things, especially with goal setting. So I was like, “I’ll do it then.”

After Corinne told me she did it and Rachel created a journal where she did it I was like, “Game on.”

That’s the last tip I want to give you. I want to share with you that I’m doing that every day, guys. I’ve got my journal. I’ve got my Hollis Journal. Everyday I’m writing down my goals. Every single day, all of them.

I’m also doing some journaling around them and working with my coach on them and all of that good stuff. But the writing down is the one consistent thing that’s happening every single day.

I’m not really big into journaling so it’s kind of a lot of mental work. There I go again. But I’m doing it and I encourage you to do that as well. At the time of this recording, if you catch it live, we’re going to do something fun on social media where we’re giving away a few of Rachel’s journals.

If you want to win one come on over to my Instagram. I’m @amyporterfield on Instagram. We’re going to do some giveaways which will be fun. But even if you don’t get a journal you definitely can get a notebook and write those down every day, right?

This is doable. I think it’s powerful so I dare you to just do it. Just see what happens. You never know. It just might change your life.

Here’s the thing. I’m sure over the course of the day or over the week you do so many things for other people, for your students or your clients or your family or your friends. You rarely sit down and do something just for you.

You are building an online business. You are making big things happen. You have to set some goals. A few of those had better scare you or you are playing small just like I was.

I really hope that you are inspired right now and excited to set some really scary goals and, just like me, not be afraid to fail this year.

To be quite honest, I am afraid to fail but I’m going to accept that. I am embracing failure this year. That is a huge, huge part of my learning process and I hope that you consider adopting that as well.

I really do believe it will make us better in our lives and our business. So many lessons can come from it.

Before I wrap up, remember that our sponsor this week is Gravy, my very own 24/7 engagement team, who contacts my customers within hours of their failed payment, captures updated billing information, and saves the customers that I have worked so hard to acquire.

If you have a subscription model business or if you offer payment plans you’ve got to check out gravy at When you go to that page you will see there is an option to get a free consultation with them.

You just have to talk to them and see if your business is right for what they do in terms of capturing failed payments and making sure everything on the back end is moving smoothly so that you do not lose money with your membership site or your payment plans.

Just go to

Okay guys, next week’s episode is going to be a lot of fun. We posted on social media asking for your burning questions around building the business and list building and course creation and webinars and all of the stuff in between.

You asked some really good questions. In next week’s episode I’m answering a bunch of them so it’s going to be a fun one. I hope to see you there. Until then make it a great week.

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