Transcript: How to Know If Your Idea is Profitable

March 4, 2015

AMY PORTERFIELD: Hey there, Amy Porterfield here. Welcome to another episode of the Online Marketing Made Easy Podcast. If I haven’t told you lately, thank you so very much for listening in. 

I love doing this podcast. I love the new format with all the freebies and check lists and guides. I love researching it and just putting together something I know would be of immense value for you. The fact that you show up and keep on listening means the world to me. I don’t take that lightly. I just wanted to make sure you know how much I truly appreciate you tuning in. 

Today’s extra special because it’s the first time I’m going to interview a husband and wife team and I love to watch the dynamic of a husband and wife team as they build their business. 

Josh and Jill Stanton are my guests today. The name of their business, you’ve got to get ready for this one, is Screw The Nine To Five. I’m sure you can guess what their business is all about if you hear that title. But they say their business is a little slice of the internet where they teach unsatisfied 9-to-5ers how to take their skills from their day job and transform them into an online business they love. 

This interview was so much fun to do. You’ll hear both Jill and Josh share some really solid step-by-step strategies to help you if you have an idea right now that you’re not sure is actually a good or profitable one. 

Like most entrepreneurs, you probably have tons of ideas all the time. If you share them with people that aren’t in your space they might say, “That’s a silly idea,” or “That’s crazy,” or that it will take you a long time. All of those naysayers come out of the woodwork when you have new ideas. 

My goal is to give you some concrete strategies to help you decide if those ideas are actually going to be profitable for you. So I invited Josh and Jill on the show today to go over four money or validation tests just to see if your idea actually has some wings behind it. 

I’m really excited about this because I love when people come to the show and give actionable strategies. But you will hear as we get into it that they are literally taking you step by step; first you do this, then you do that, then you do this. 

That can be a little overwhelming on a podcast. So my idea for your freebie (remember every episode now has a PDF freebie) was to put those steps in a cheat sheet. Everything they will teach you here can be downloaded. And, I’ve organized it for you so that you can print it out and then follow the printout so when you actually do some of these strategies to validate your ideas you will have instructions right in front of you. 

To get this cheat sheet all you need to do is got to 49download. You can also text 49download to 38470 and I will text you the cheat sheet as well. 

Lastly, before we jump in, this episode is brought to you by Lead Pages. In all of the episodes before this I was sending you to a step-by-step training video of how I use lead pages to grow my email list. But I got a better idea. I decided to ask one of the lead trainers on Lead Pages to do a very special webinar for me and show  my audience all of the different ways you can apply Lead Pages to grow your email list. 

These are real-life examples of Lead Pages that are getting crazy conversions and how you can apply them to your own business. It’s even better than the mini training I created and that’s hard for me to say because I worked a long time on that mini training. But this webinar is fantastic. And, they will tell you how to sign up for Lead Pages and get really cool bonuses as well. It’s definitely worth checking out. 

All you need to do is go  to  and  I  will take you right to the page where you can signup for the webinar. It will be me on the webinar and Tim, one of their lead trainers. You will get a really great education in how to grow your email list with a very simple tool. So make sure you check that out. 

I won’t make you wait any longer, let’s go ahead and join Jill and Josh for an action- packed step-by-step tutorial on how to validate your really great ideas to make sure they will be profitable for you as well. 

Hey guys, thanks so much for being here with me today. I really appreciate it. 

Jill Stanton: Thank you so much for having us.

Josh Stanton: Thanks. I’m twice as pumped as Jill.

Jill: Competition. 

Amy: I think it’s going to be so much fun. Every time I talk to you guys I always wonder if it’s hard to not talk over each other. If it was my husband and I, I would be talking the whole time. I’m going to guess that Jill’s the talker. 

Jill: You guessed right, finger on the nose. 

Josh: It just happened just then. I need to get in first before Jill starts talking. Otherwise, I won’t get in a single word. 

Jill: There’s no hope. 

Amy: Poor guy. We’ve got to make sure Josh gets to talk a lot today. But I think we’re going to separate the different tests we’re doing so he gets his own time too because Jill and I could just take over the whole show which is definitely not the plan here. 

In the intro I talked a little bit about what Screw The Nine to Five is all about. But tell me a little bit more about how this all came about. 

Josh: So Screw the Nine to Five actually began on our wedding week. It started out of the fact that a lot of people we knew, we were actually making money online through different means at that point, but a lot of people started asking us what it was we did and how they could go about doing that as well. 

We thought we should just start a website where we could just train people to do that as opposed to answering people all the time and wasting our time doing that. We could just refer them to our website. 

Jill: And that’s pretty much the one week you’re not supposed to work. 

Josh: Yes, that’s the one week. 

Amy: That is your really, really romantic time. 

Jill: That’s how we roll, Amy. 

Josh: Pre wedding. 

Jill: All romance, all the time. Okay, sorry. 

Josh: So, Screw the Nine to Five really kind of took off in our minds when we first met someone who helped us gauge what it was we were trying to do. That was our friend, Bryce. Bryce was an accountant in San Diego. He hated his job and wanted to get out of it but didn’t know how. 

I believe he listened to a Smart Passive Income podcast with Pat Flynn and it kind of changed his whole view of things. I realized people make money on the internet and that was kind of cool. 

So he started a blog teaching other accountants how to pass the CPA exam. It was very specific to his industry. A lot of people questioned how he would make money with that blog. 

What Bryce discovered was that there were review courses that people would pay for in order to pass the CPA exam and those review courses had an affiliate program and now he just literally promotes those review courses and that’s how he makes money. 

Of course, you would think he is a blogger in a little accounting niche and he couldn’t make that much money. Fast forward two years later. He’s making $75,000 a month by just doing this one concept. 

He went from a job where he was earning $3,000 a month to having  an  online business based around his industry and similar industries earning $75,000 a month. 

Jill: So he didn’t have a big learning curve where he had to learn a whole new skill set. He just took what he knew from his day job and put that online and that’s where we really had that kind of ah-ha moment. There are so many people who don’t know you can do that with your nine-to-five job. 

They aren’t aware that you can take what you know and transform that into an online business. So, just as another example, we have a couple that we are in a mastermind with, Shane and Jocelyn from Flipped Lifestyle, and he was a high school football coach and she was an elementary librarian. 

This is going to sound ridiculous because it seems like SPI is a catalyst for all major breakthroughs, but they were listening to a Smart Passive Income episode… 

Amy: Pat had better pay me for this episode, just for the record. 

Jill: Yeah, right! Sponsored by…. 

Shane started selling defensive playbooks to high school football coaches and Jocelyn started selling lesson plans to librarians. In one month, 18 months after they started, they made $140 to $150,000 in one month. That’s what’s possible when you take what you know and just get really strategic and build a business around that. 

But, with that being said, most people don’t really have the idea. They don’t really know how to take what they know and transform it. That’s where the money test comes in or the validation test comes in. 

Amy: I just wanted to make this really clear. One, this is not a get rich quick episode we are doing even though these numbers are incredible. With the football coach and the librarian you said it was $142,000 in a month? 

Jill: Yeah, that was 18 months later. They made that money in a month but it took them a year and a half to get there. 

Amy: So I’m not saying this is something you can do and instantly make that kind of money. However, if you put the passion and hustle and hard work into it, it is very doable and it is amazing what you can do online when you really hone in on that skill set you have. 

Jill and I were together this weekend in San Diego and I was telling her that when I worked with Tony Robbins I remember thinking I had nothing that would translate into the outside world on my own kind of thing. 

I had a really good friend that looked at me like I was crazy. I worked in marketing, I did content marketing writing, I did this and I did that. But I remember wondering how that would work out in the outside world. But you would be amazed if you really got clear on what your skill sets are. Would you agree? 

Jill: Absolutely. An now you are one of the savviest chicks on the block. 

Amy: I try. Listen, I try. Anyway, we all definitely have something in us. And, like Jill was saying, you don’t have to develop a brand new skill and study and go through trainings to figure out what you could do online. You might just be sitting on a gold mine. You never know. 

But what we’re doing today, we call them the money test or the validation test, but these are some tests you can put your ideas through to see if there is a market for it and a true interest to see if it is something that can actually make you money. 

Why don’t we go ahead and start and let’s just go with #1. 

Jill: #1 is to use This is more suited to people who might want to sell digital products or programs. You To Me is an online learning marketplace. They have five million customers and they have digital products and programs ranging from everything from crocheting to IT. There is a lot of opportunity there. 

You want to go to and you will see a search bar. Then you just type in your idea or your keyword. Suppose I was a corporate trainer and I did a lot of presentations or I did a lot of talks for a living. I would want to type in something like “public speaking.” 

Suppose I wanted to teach someone else how to give better presentations or how to speak more eloquently in front of people, I would type in “public speaking.” I would then hit enter to see what comes up. 

That would bring me to a search page full of results. Obviously, you could comb through all of those but it will get a little intense. So what I do is go to the top right hand corner and click the “sort by” button. That will bring you to a drop-down menu. I always choose the bottom option which is, Price High to Low. That will refine your search results so that it’s obviously categorizing things priced high to low. 

I always use the metrics looking for products priced $50 or up and have made 200 sales or more. The reason I use those metrics is because that in itself is $10,000. If I can see there are a few products on U-2-Me itself making $10,000 I can safely assume I can sell way more than that on my own website with my own list and some really strategic marketing. 

So if you can find three or more products that meet those metrics I always consider that a well validated idea really quick. 

Amy: That is good stuff. I love it. I just want to throw in here that we’re created a cheat sheet. Everyone of my episodes has a cheat sheet or guide or something that would be really valuable to download. Each of these steps that Jill and Josh will take you through will be in the cheat sheet. 

Inside that cheat sheet they will also invite you to a webinar where they will show you how it’s all done. All you need to do is go to 49download and you can instantly get the cheat sheet and the link to get on their webinar where they show you exactly how this is all done. Or you can just text 49download to 38470 and you can get the cheat sheet that way as well. We make it really simple for you but just know in the next few examples there will be steps as well. So I want to make it really easy for you in a cheat sheet. 

Do you have anything more about that first example? 

Jill: No. That’s pretty much it. I just think the more products you can find that meet those metrics, the more you can assume that idea is safely validated. 

Josh: I love the fact that there is a resource like U-2-Me which is literally just selling these courses in all of these different industries. You can just go and see if somebody else is currently making money at it. It’s that simple. 

Amy: I had no idea you could actually sort by the way you talked about in order to find out how many sales these different products are getting. That’s outstanding. 

Jill: Yes, it makes it really easy. That way you are not scouring through a bunch of products that are $7. You are just starting with the high rollers. 

Amy: We like those high rollers. 

Jill: We sure do. 

Amy: Okay, perfect. So give me the second test. 

Jill: The second one is to use This is, again, suited toward digital products and programs. But you can also use it if you want to start a service- based business. It’s not just limited to doing information products. 

To do this you want to go to In the top left you will see “shop by department”. Just hover over that and it will bring you a drop-down menu. Then you will just hover over books and audible and that will open a side menu. You will then click on Kindle books. 

We are using Kindle books because information is quite easily the best business model around. You don’t have to have customers in the same time zone as you. They can be anywhere. It’s really scalable. You know all of this. 

Go to the Kindle books category and start searching, again, your idea or your topic or key words. Suppose I worked in HR and I was really good at interviewing people or sorting through resumes and I really felt as though I had a knack for helping people get their dream job or at least getting any job. 

I would want to type something like “resume tips” or “interview tips” or anything like that. We will use “interview tips”. I would type “interview tips” into the Kindle search bar. Obviously hit enter, then see what that brings up. That will bring you a whole page full of book listings. 

From there I would open five or ten different page listings and go through them. Just to quickly note, you are not looking for the amount of reviews or how many five-star ratings they have. That’s not what we are interested in here. All you have to do is scroll ¾ of the way down the page and you will see a list of product details. The one line of text you are looking for is the Amazon best-seller’s rank. 

This gives you an idea of how well that book is performing or selling in that category. If you can find any book that is 100,000 or lower you can safely assume that book is selling really well on Amazon each and every day. 

Obviously, the lower the Amazon Best-seller’s rank, the better. So if you find something that’s under 5,000 that book is selling multiple-multiple books per day. 

Again, you can see that people are really looking for that information online. Obviously, the more results you can find or the more books you can find with that rank the better. 

It will just show you that, again, people are hungry for this kind of information and if they are looking on Amazon you can definitely make more money on your own site with your own list and, again, some strategic marketing. 

Amy: Okay, I have a question for you on that. We know there are some people that can get their book at the top of the list because they’ve done some special marketing. They have gotten tons of reviews because they asked their audience to send reviews or they have huge lists so they had people go buy the book during a certain period of time and they are at the top of the list. 

The way to make sure you are getting a really honest reading on this is to look for a few different books in that category that are in that lower ranking. Is that right? 

Jill: Yes, absolutely. People can skew the ranks with reviews or ratings. But I’m not interested in how well that book is written or what the author is like. I am interested in how well it is selling on Amazon. That result is updated hourly by Amazon. 

Amy: Oh nice. 

Jill: It’s constantly changing. You can open up a whole bunch of different listings and see how well that topic, in general, is performing. You aren’t just checking one book. If you can get three to five to seven books that fall under 150,000 you are laughing. 

Amy: Perfect. This is great! Awesome. Keep going. 

Jill: So now it’s Josh. Now we’re bringing the heat. 

Josh:  I’m just going to start getting my vocal cords going again. I have had a bit of a rest. With Jill’s validation tests it’s more about discovering if something is being purchased or if an idea is being purchased right now. If it is, if it does exist either in the Kindle store or in U-2-Me, or in a resource like as well. They obviously just sell digital courses. It is another great resource you can use. 

If you can find out that there are products currently being sold then chances are there is a market for it. As Jill said, with some strategic marketing on your own end, creating a website based around a certain idea, then you can obviously sell a lot more than people are buying just on Amazon Kindle, for example. 

{background noise} 

Amy: It sounds like you guys are in New York and you’re not. 

Jill: No, should we stop while this is going on? 

Amy: No, let’s just keep it going. This is action, people. We are truly in the action. There is some emergency going on. Normally when I interview people in New York it is out of control. 

Josh: I’ll bet. It is getting kind of hot in here, I must admit. 

Amy: Stop! 


Jill: This guy! 

Josh: We have discovered that there are potential products in your industry. What I like to look for in the second two validation tests is to discover if there is an audience for you to market to. This is really important. 

We are going to use two tools for this. There are a lot of different ways to do it but I am just going to give you the two most basic ways. The first way is to use Google’s free keyword planner tool. You can find that just by Googling “keyword planner” and it is a free tool that Google offers. 

This is basically a way of being able to run a search for any keyword or phrase and Google will actually tell you how many people per month are  searching  for  that phrase. It’s kind of a really great way of gauging how big an audience is just on Google. 

What we will do is jump into the keyword planner and run a search for something related to industries. Let’s say you are a real estate agent. You could search for “real estate agent.” Before you run that search you will use an option at the bottom called “keywords to include” and in that section you will type in “how to”. 

We use “how to” because people who are searching how to do something have a problem needing to be resolved. We will use “how to” in combination with your major keyword term. In this case the keyword term is real estate agent. 

Run a search and we will then click on “keyword ideas”. We will then see if there are any keywords, which could be potentially suited to create a course around, create any kind of information or service around, as well. 

An example of that would be a keyword that is “how to become a real estate agent” that gets 14,800 searches per month. That is almost 15,000 people every single month on Google that are trying to find information on how to become a real estate agent. If you already are a real estate agent then there is easily an opportunity for you to be able to guide those people down a path from point A to where they are not an agent to point B where they actually become certified. That’s one example. 

Another example would be if you were a nurse. You could run the exact same search with the key word term “how to become a nurse”. That gets 5,400 searches per month. So 5,400 people are searching each month on how to become a nurse. That is kind of cool. 

Of course you could create digital products or a service based around that idea of helping them become a nurse or helping them become certified. Or, you could just go to a site like Kaplan and become an affiliate for them because they are literally just a training company where they sell review courses, just like what Bryce did at the beginning of this episode. 

They sell review courses for people looking to become a certain thing. So, people who are looking to become a nurse go through a review course and it will show them everything they need to know before they take their exams. They have to pass those exams before they become a nurse. 

You can obviously become an affiliate and promote those training courses. It is kind of a cool thing. So that’s the Google keyword tool. It is one of the things we use a lot and it is just one way of using it. 

Amy: Okay, so I’ve been told, Josh, that you are the expert in this area. I was asking Jill about this Google keyword search for my own business and she told me you are the best of the best in it. 

What I love about these examples you are giving is you are actually giving concrete numbers to look for. A lot of times people will come to me and tell me they are confused about the metrics, what’s good, what’s bad, what they need to shoot for, and all that good stuff. You are saying we want at least 3,000 searches per month in order to know if it is something kind of worth moving forward with. Is that right? 

Josh: Yes. So that’s one of the things we like to tell people. If there are at least 3,000 searches per month around multiple keywords in relation to an industry then chances are you will be able to build a fairly profitable business around that. Obviously the higher the better. 

But, in saying that, some industries are more profitable than others so you might be in an industry where it gets 3,000 searches per month but the products you are selling are much more expensive. Then you don’t need as many people searching each month for those. 

Jill: Another thing to note is, if you are signed in to a Google account at all while searching for anything, they don’t count you in those search metrics. So, anyone who is signed in to a Google account (that includes gmail, Google+, YouTube, etc.) you will never be included in that search volume. So what you are seeing will probably be deflated to what’s actually the case. 

Amy: And that’s a good thing. 

Jill: Yes. 

Amy: Got you. Okay, I wanted to make sure I was on the same page there. Now, when you guys teach this stuff in your own courses, do you see a good mix of people doing these tests and realizing they can create an online training program around something versus a good amount of people saying they can become an affiliate. 

Where do you see people usually wanting to go with this stuff? 

Josh: I think a lot of people will want to create their own products. I really like and respect that a lot more than just promoting other people’s products. If you are an affiliate it’s a great way of making money without all of the customer service. However, there is always an opportunity, in my opinion, to create some kind of product around most industries. 

Amy: I agree. And there’s something pretty amazing about the fact that you’ve created it, you know what’s in it, you can attest to all of it, and you are building a following around people trusting you and what you teach versus the fact that instead of sending people to somebody else’s site. 

Don’t get me wrong, affiliate marketing is amazing and I definitely do it. But I always think there is something pretty satisfying about also having your own stuff. 

Jill: Absolutely. Especially because a lot of affiliate programs can change their terms of service without you really knowing. That’s another bonus of creating your own stuff, you call the shots and that’s why we all get into business for ourselves, to call the shots in our own lives. That’s one thing we really love about creating our own products or services. 

Amy:  I think so too. I think a nice mix of both is really a solid business that you can stand on and see some consistent revenue from. 

I know we’ve got another one. I love this next one because I’m pretty partial to it. 

Jill: This is your jam. 

Amy: This is my jam. So, go ahead Josh, tell us about it.

Josh: Hopefully I will do it some justice. I am talking to the…

Jill: Queen bee. 

Amy: If you mess up I’m going to tell you. 

Josh: You will throw me out. The last test, generally what happens when people are running a search on Google and don’t discover anything, it doesn’t validate on Google. It usually means those people in that market aren’t hanging out on Google. They aren’t searching on Google. 

Usually when people are not searching on Google they are somewhere else. The other place that most of us spend our time is, of course, Facebook. What we’re going to do is try to discover if there is an audience in our market on Facebook. 

We will be using a couple of things here. We will be using a site called http:// as well as Facebook audience insights. I know you have definitely talked to a lot of your audience about audience insights because it is an amazing tool that Facebook provides and we will use it to the full effect here. 

What we can do is try to find blogs in your industry. Usually blogs in your industry have Facebook Pages to go along with them. We will be using a service called http://, which is basically a site that lists every single blog, all of the top blogs, in any category. 

You can jump on and click on work and chances are you will find the industry that you work in right now under one of those categories. When you select that category it will bring up a list of all the top blogs in that industry. You can go through those sites and see if they have a link that goes through to a Facebook Page. 

Once you discover their Facebook Page you will then use audience insights. You will be using the intersection and type in the Facebook Page to see if it comes up. As you probably know, Amy, when you do type in a Facebook Page it sometimes does not show up. It is usually because the audience is not big enough or sometimes it just happens randomly and it is kind of annoying because you just want to target a person. You question why you can’t target that person. 

Amy: Right. 

Josh: If that happens it doesn’t matter, you just move on to the next blog. Just keep going until you find enough Facebook Pages in relation to your industry that builds an audience of at least 500,000 people. As you start typing in different Facebook Pages and audience insights starts gathering information it will display the size of the audience at the top. 

Our goal is to reach an audience on Facebook of up to roughly 500,000 people or more. 

Amy: Time out. I’ve got to back you up. I haven’t talked about audience insights for a while. So can you help my audience understand where to locate audience insights and just a little bit about what it’s all about? 

Josh: Once you have logged into Facebook you can find it in your ads dashboard. In the sidebar you will see audience insights. It is basically a tool where you can jump in 

and start finding targeted people in lots of different demographics/areas all on Facebook. 

You can find people who live in the United States who are all female between the ages of 20 and 30, for example. But we are only going to be using it for the precise interest. There is a little field once you jump into audience insights that  says, “interests”. In that field you can type in other Facebook Pages. 

Essentially what you are doing is targeting your already existing competitors. You are using your already existing competitors who have built up an audience already on Facebook and once we do that we will gather a big enough audience and later on you can use that to start running ads to those people selling your products and services. 

Amy: So when Jill and Josh told me about this one I didn’t really get it because I didn’t know what I was running ads to. They backed me up and reminded me that we were doing a validation test first. We are making sure there is an audience out there for what it is that you want to sell. 

Just remember this whole strategy here is first just to make sure there are blog posts and then, of course, the Facebook Page that goes with it in the topics that you want to get into in terms of what you want to sell. But the greatest thing about this strategy, and why I love that Josh added it here, is that it gets you primed for when you are ready to sell whatever it is that you create or if you are an affiliate for something. 

You have already done the homework. You already know there is an audience out there. There are different Facebook Pages you can target. So when you are ready not only did you validate with the Facebook ad test, now you actually have a list of people. I would make sure that you really (inside Evernote or wherever you keep your lists) create a list of different Facebook Pages that you can target when you are ready to run Facebook ads for your promotion. 

Josh: That is very well put. I couldn’t have put it any better. 

Jill:  The cool thing about all of these tips is you haven’t even spent a dime yet. This is all just prior research. 

Amy: I do love free. Give me an idea that you know is a popular one that you’ve seen before inside your groups and what not. 

Jill: One of our guys in Screw U is a divorce lawyer who is now teaching people how to prep to represent themselves and save money on their divorce. 

Amy: I love it. He is creating something of his own. You would wonder how a divorce lawyer is going to make money with online marketing programs. He has figured it out. Would you agree he should basically go through each one of these four tests. Or are you saying just do one or two? 

Jill: Well, if your idea is validated on all four I would drop everything and start creating it. But if it is validated on one or two we think it is still worth pursuing. You just have to make sure you are actually willing to commit the time and energy to really giving this a good go. Like you said, it’s not an overnight thing by any means. It’s going to take some time. 

Amy: This could be a tough question, but what would it mean if the divorce lawyer found great success on U-2-Me but not so great success on Amazon. What does that mean? 

Jill: It could just mean that his audience isn’t searching Amazon for that sort of thing. It could just mean that anyone in his niche hasn’t even thought to put their products on a particular site like Amazon versus U-2-Me or something like that. 

Amy: Got it. 

Josh: For me, typically, the cost of products is a lot higher on U-2-Me than a $7 eBook on Kindle. It would probably mean the industry is better suited to higher end products. I think that would be the best way of explaining it. 

Amy: I like that. So the results you get on one of these tests versus another could really paint a good picture on where you want to be spending your time, what you want to be marketing, how much you want to be marketing it for. I think it actually clears up a lot of questions you might have and this is so perfect with people with tons of ideas and people sometimes look at you as if you were crazy and that you don’t have a good idea. 

You can say, “well, I took the test and it is. So I’m going all the way to the bank with it.” 

Josh: And we’re becoming very obsessed with this too. In a month we are actually going to be writing a giant blog post that basically lists out a lot of different industries (we currently have 99 different job titles here) and we are going to try to discover potential ideas under each one that we can deliver to someone. 

Amy: I like that. 

Josh: If they come to us and tell us they are a nurse we can tell them to check out our blog post because we actually have examples of what you could potentially do. 

Amy: Okay, guys that needs to be out yesterday. That is such a good idea. Do it right away. 

Jill: We just got home. 

Amy: I am sure you have nothing else to do. They were just telling me before we went live that they were actually in San Diego for a full week, right guys? 

Jill: Yes. 

Amy: And they are now feeling like they are super behind and have a lot of work to do. Then I said, “great, let’s jump on a podcast and record an interview.” I am sure it was at the top of their list. I am so glad we have done this. 

I think this is really, really fantastic. I have never taught anything like this before and I am such a sucker for step-by-step how-to-do something. I think that cheat sheet we are going to do is going to be really helpful. 

I just want to remind you guys  is where you can check it out and download it right away and just have all of the steps. But if you want to see it in action, I was so excited when Jill and Josh said they would actually do a webinar so you could see them do it. 

Tell us a little more about that. 

Jill: I am like you, I am a sucker for knowing the step by step. I hate just being taught what to do and then be told to figure it out on my own. That is my kryptonite. 

We wanted to show everyone, whoever wants to sign up, how to actually go through this. We can sit here and list out all of these tips but you can get lost in the whole process. So we will just show you click by click how to do all of this. 

Amy: You are speaking my language. 

Jill: And then we will open it up for some Q&A and if anyone has questions they can run them by us and we will help clarify it all. 

Amy: That is very generous of you. Thank you. Josh is going to talk now Jill, let’s let him talk. 

Josh: I really have to figure out how to time my talking. For us, it’s very challenging to get this stuff across just by audio so I think it is really important to actually teach this stuff on webinars. I love webinars because you can literally show people exactly what you are saying. 

Amy: Me too. It’s my favorite way to teach. I think it’s going to be really valuable. If you have a lot of ideas you will want the cheat sheet and then from there you can find the link to sign up for the webinar. 

Guys, thank you so much for being here. This was truly a treat. You are the first couple that I have ever had on. I think it’s a huge success. You might have opened the door for a few other couples. 

Jill: Oh, I love it. 

Amy:  I don’t know a lot of couples in business. Do you? I’m trying to think…I guess there are a few. 

Jill:  There are quite a few. Shane and Jocelyn from Flipped Lifestyle are quite cool. They have a good thing going on. 

Amy: I don’t know them. I will have to check them out. A lot of people like the husband or wife will be behind the scenes and one will be in front but you two are right at the forefront so I love that. 

Jill: Yeah, we are rocking it. How could I hide this guy’s pretty face? 

Amy: I know. And just the accent alone! I feel I just want to keep him in my pocket with that accent. I love it. Thank you so much, both of you, for being here. 

I can’t wait to talk to you both again soon. 

Jill: Thanks, so much for having us. 

Josh: Thanks, Amy. 

Amy: Bye for now. There you have it. I hope you’ve enjoyed the step-by-step training to help you validate those big ideas to insure that they are actually profitable for you as well. Imagine how much time you will save now when a great idea comes into mind and you want to make sure it can actually get you results. 

I love the mix of creating your own training programs as well as mixing in the affiliate marketing. I have done that with my business and it’s proven to be extremely successful. So, as you build yours I hope you will have a mix of both because the affiliate stuff is a whole lot easier but I will say creating your own training program is extremely rewarding. So I want you to explore both avenues for sure. 

Because this training was so step by step, I have created that cheat sheet. You can get it at You can download it  instantly, print it out, and then go through the steps one by one with U-2-Me, Amazon, Google keyword tool, and Facebook ads. I can’t wait to hear about all of your big successes. 

Thank you, again, for being on the show. I cannot wait to talk to you again soon. Take care. 

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