#009: How to Use Facebook to Sell


On this episode of the Online Marketing Made Easy Podcast, I cover part three of a three-part Facebook marketing mini-training.
When it comes to marketing on Facebook, consider building a plan around these three phases:

  • Phase 1: Attraction
  • Phase 2: Promotion
  • Phase 3: Selling

In my last podcast episode, I talked about the promotion phase, where it’s all about attracting quality leads through opt-ins, contests and promotions. If you missed that, or if you’d like to listen to it again, you can find it at amyporterfield.com/8.

Today’s episode is all about the selling phase. The focus during this phase is turning a prospect into a loyal customer, but I have a different take on the whole selling process when it comes to Facebook – so I want you to keep an open mind because I think you can learn some valuable strategies here.

In this episode I show you how to incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!).

To really drive home the importance of creating a solid email campaign for your new Facebook leads, I wanted to give you some invaluable tips, so I invited my friend and email marketing expert, DJ Waldow to come on the show. DJ has a popular website called WaldowSocial.com and he’s the co-author of the book The Rebel’s Guide to Email Marketing. DJ is my go-to guy for all things email marketing.

In this episode, here’s what we’ll cover:

  • How to create email campaigns that are specifically geared to your new Facebook leads.
  • How to put more of your Facebook marketing on autopilot.
  • How to deploy an autoresponder sequence once you get a new Facebook lead (and if you don’t know what that is, I’ll tell you!)
  • A formula to ensure that you are getting the most out of the efforts you’re putting into getting leads.
  • A common misconception about Facebook marketing.
  • How the right perspective will reduce the stress of selling on Facebook.
  • And so much more!

Items mentioned in this episode include: 

Thank DJ for his awesome tips by clicking here < —-

Click here to download the transcript.

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Online Marketing Made Easy with Amy Porterfield

Question: How have you used Facebook to sell? Share your experiences in the comment section below.

  • http://BrownstoneFitness.com/about-2 Hans Hageman

    Another great one, Amy! Yes. A podcast on a high value “ethical bribe” would be great.

  • Jeff Rajeck

    Yes to using Facebook to sell and yes to a podcast about free giveaways. Thanks for all your great stuff so far.

  • Paul R

    Amy,

    I have a question. Once you are sending out e-mails to your list what tools do you use to refine and segment that list in terms of interest in specific products? Or when you refer to your ‘list’ are you actually referring to a collection of lots of smaller lists that are already segmented? I’m enjoying the podcast and am trying to apply your principles to a bricks and mortar business.

  • http://profiles.google.com/steph.gaudreau Stephanie Gaudreau

    Yes please! I would love to hear a podcast all about opt-in offers!!

  • Sophie

    You podcasts are so informative and helpful, thank you for posting them! I would love to listen more about opt-ins and valuable giveaways. So yes to that!

  • http://www.facebook.com/djwaldow DJ Waldow

    Thanks so much for allowing me to “pop in” to this episode, Amy! Had a ton of fun. When are we doing it again?

  • http://twitter.com/brentgiesler Brent Giesler

    Yes. Please help me build an optin give-away

  • http://www.facebook.com/KristineMcKinley Kristine McKinley

    Yes, I would love an episode on creating opt-ins. Thank you!

  • http://www.sproutspire.com/blog Carlie Hamilton

    Hi Amy,
    I’m so glad I have found you. I really love to listen to your podcast, it is really nice to listen to and I find that I am constantly getting ideas from it. I would love to know more about optins etc.
    Looking forward to your next podcast!
    – Carlie

  • http://www.facebook.com/juliet.gordon Juliet Gordon

    Hi,

    I would love to hear more about the opt-in giveaways. I sell matching parent & kids t-shirts so I’m not sure what would be a realistic giveaway that I can offer…. Look forward to the episode!

  • http://www.facebook.com/people/Fernando-Camacho/1566226180 Fernando Camacho

    Hey Amy. I always love your everything you put out and this podcast is no exception. This 3 park Facebook training was great and I would love to hear more like it. You’ve taught me so much and am so grateful for all that you do. I’ve been using promoted posts pretty effectively to build my list – $30 usually gets me about 100+ opt ins and a bunch of new likes on my FB page.

    I would be interested in learning some new opt-in strategies as well.

    Thanks again for this and every podcast. I’m looking forward to all you have coming up.

  • Felicity Fields

    Hi Amy! I can’t wait to listen to this podcast. I just set up a series of auto-responders for my website. It was actually a huge amount of fun! Can’t wait to see how to do it for Facebook, too. :)

  • http://www.facebook.com/kasamalee Kasama A. Lee

    Yes please. Opt-in call would be awesome! Thanks for all you do Amy.

  • nickykay

    SO, I signed up to your podcast because I had heard about the great work you do, but then Pat Flynn mentioned on his podcast that you mentioned him, and recommended your podcast and so here I am. I screwed up and started with part 3, and it was fantastic — thank you for having DJ on, I recently subscribed to his list after hearing him on the Soclal Marketing Tribe webinar.

    Build an opt-in giveaway? Yes, please help. I am trying and failing. Thanks!

  • http://twitter.com/LJRoquet Lee Roquet

    Really liked this pod cast, help with contests would be great

  • http://www.facebook.com/djwaldow DJ Waldow

    Nick! We meet again…

  • http://www.quanahzimmerman.com/ Quanah

    Thank you for sharing this great information-packed mini-training trilogy. And I really enjoyed the interesting interview with DJ Waldow (I actually bought a copy of his book after listening to the podcast). Keep up your fabulous work, it’s really appreciated.

  • http://www.humbletravels.com/ Nick Elisseos

    Hi Amy,

    Thanks for such an insightful podcast, this one answered my questions that I’ve struggled with, this past week.

    Nick

  • SuttonCreativeStudio

    I know I’m a few months late, however I just started listening to your Podcasts yesterday and would LOVE to hear an episode about giveaways! If you havent already done that episode, please do! (I’m working on catching up).

    In the meantime, thanks for all the great information and ideas!

  • Antonel Neculai

    Amy, I love your podcasts! Always something great to learn about, always something new to help me push my business ahead online! THANK YOU!

  • Dave

    Hey Amy,
    I listen to your podcasts on my ‘Day Job’ commute. I’d be really interested to know how you decide which content goes on a post, opt-in, webinar etc. and what goes in the paid course. Why pay for my course when I’m giving away great content?
    Thanks,
    Dave

  • 1
  • melina-touke

    Landing pages could work best inside a social based eco-system !
    عکس سگکرکره برقیکرکره برقیدرب اتوماتیکقیمت خودروخرید ملک در ترکیهتور چین

  • shiva
  • http://www.movie-tube.co Samuel Bali

    This simply helps to smooth out a person’s life so that they can do other things at the same time, should the individual be in a hurry or want to multi-task.

    MovieTube

  • movie tube

    I would love to know more about optins etc.

    new-movie-tube.com

  • movie tube

    I’m so glad I have found you

    cestpasbien

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