On this episode of the Online Marketing Made Easy Podcast, I cover part three of a three-part Facebook marketing mini-training.
When it comes to marketing on Facebook, consider building a plan around these three phases:
- Phase 1: Attraction
- Phase 2: Promotion
- Phase 3: Selling
In my last podcast episode, I talked about the promotion phase, where it’s all about attracting quality leads through opt-ins, contests and promotions. If you missed that, or if you’d like to listen to it again, you can find it at amyporterfield.com/8.
Today’s episode is all about the selling phase. The focus during this phase is turning a prospect into a loyal customer, but I have a different take on the whole selling process when it comes to Facebook – so I want you to keep an open mind because I think you can learn some valuable strategies here.
In this episode I show you how to incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!).
To really drive home the importance of creating a solid email campaign for your new Facebook leads, I wanted to give you some invaluable tips, so I invited my friend and email marketing expert, DJ Waldow to come on the show. DJ has a popular website called WaldowSocial.com and he’s the co-author of the book The Rebel’s Guide to Email Marketing. DJ is my go-to guy for all things email marketing.
In this episode, here’s what we’ll cover:
- How to create email campaigns that are specifically geared to your new Facebook leads.
- How to put more of your Facebook marketing on autopilot.
- How to deploy an autoresponder sequence once you get a new Facebook lead (and if you don’t know what that is, I’ll tell you!)
- A formula to ensure that you are getting the most out of the efforts you’re putting into getting leads.
- A common misconception about Facebook marketing.
- How the right perspective will reduce the stress of selling on Facebook.
- And so much more!
Items mentioned in this episode include:
- Stealth Seminar
- DJ Waldow’s site
- FB Ads Insider
- Jon Morrow’s Headline Hacks
- Email Subject Lines from Copyblogger
- The Best “How-To” Email Marketing Resource List I’ve Ever Seen
- Pat Flynn’s blog post on autoresponders.