#94: Using Periscope to Grow Your Business

By now you’ve probably heard about Periscope, the live streaming social media platform that lets you talk to your fans in real time. It’s the fastest growing social media platform of all time! Since Periscope launched in March 2015, it already has 15 million users. And get this: those users upload three years’ worth of video content every day.

I dabbled with Periscope for a while in 2015, and to be honest, I couldn’t figure out if I loved it or hated it. Mostly, I just didn’t really understand how to use it to its fullest potential.

That’s why I was so glad to talk with today’s podcast guest. Zack Spuckler is a genuine Periscope ninja, and he has used the platform to do amazing things with his email list.

Whether you’re an early adopter who is already using Periscope on a daily basis, or a skeptic who wonders if this medium is really going to last long enough to be worth the time it takes to learn it, this episode is one you just can’t miss.

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I’ll be the first to admit that my biggest obstacle in using Periscope is the whole “live stream” nature of it. Frankly, it makes me nervous–I like to have a plan, a script, and a lot of chances to correct my mistakes.

At the same time, I recognize the real power of livestreaming to break the barriers between you and your audience. They get to come inside your world, and you get to be more personal and engaging with them. It lets your audience see a side of you that really no other social media platform offers.

Having said that, there are some do’s and don’ts that go a long way toward making Periscope truly effective as a marketing tool. That’s where Zach’s expertise comes in!

In addition to offering tons of pro tips and insider tricks on how to use Periscope to best advantage (and a good estimate on how long it takes to really hit your stride) Zach has created a freebie just for you. It’s a worksheet with five simple steps to guide you through your first Periscope broadcast. Click here to get it now!

The Numbers

In Zach’s first 30 days on Periscope, he did $10k in sales. (Listen to the podcast if you want to hear my reaction to this unbelievable number.) It’s even more amazing when you find out that previous to this, Zach’s all-time revenue high had been $1700 in a month.

So he started plugging all his channels into Periscope, to see what kind of results he got.

  • Would people convert on a webinar from Periscope? They would.
  • Would they convert from a funnel on Periscope? Sure enough.
  • Would they sign up for a lead magnet? Yup.
  • Would they like him on Facebook? Even that.
  • Would they buy $1500 product packages in the midst of a live stream? Yes, indeed, they would.

After a few weeks of this, people were noticing! They were asking Zach how he got these amazing results…so, naturally, he created a Periscope training course and sold it via Periscope.

I’ll let Zach tell you what happened:

“I sold about $1,200 of the course at a $97 intro price. Then I did it again the next day. We ended up doing about $2,200 in sales with about an hour and a half of Periscopes. We hadn’t sent emails. We didn’t even have a sales page.

“Then I launched my Periscope course and really drove people there from Periscope. This will really tell you the power of it: I didn’t have a freebie ready for Periscope. I threw together a lead page that said, “I’m going to make a really cool Periscope freebie. I have no idea what it’s going to be, I just know that you should sign up for it.” We had over 200 people opt in for that and when all was said and done, in the course of the first 30 days and a little beyond that because we had launch, we had sold 60 copies of the course.”

The Real Power Behind Periscope

Zach has tons of tips and tools that will help you create results like these on Periscope. But the real key to Zach’s success isn’t just the platform–it’s the ability it gave him to really hear what his audience wanted.

Prior to using Periscope, Zach was facing that constant frustration of creating products that he thought his audience wanted from him, only to have nobody click the “Buy” button when he finally released it. But by engaging with his audience on live video, he could literally count the number of times people asked about something, and know exactly what it was they wanted. 

“It’s just crazy, the engagement and conversion that you can get with live video. You don’t have to think anymore, you just have to listen. That’s what I like about it.”

If you’re ready to really dive into Periscope and find out how to use it, click here to listen to the podcast now. And make sure to download the worksheet created especially for you by Zach himself.

Links mentioned in this episode

99 Designs
Zach Spuckler on Twitter
Episode 88 on How to Boost Your Webinar Sales
Tim Paige
Periscope Workbook
Smart Lavalier Microphone
Diva Ring Light
Heart Soul Hustle
Rock Your Scopes

Podcast Details:

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