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#189: 3 Wins (and a Few Misses) From My Live Events

December 13, 2017

Listen on…

Biggest Takeaways You Don’t Want to Miss:

  • This year I made a big decision to open up what is typically a B-School bonus event, and do two one-day live events for ALL of my students.
  • There is something incredible about holding live events—the connections with your audience, the relationships you build, the amazing team building.
  • Which is exactly WHY I wanted to go behind the scenes and share the big learnings, and a few misses.
  • I know some of you are thinking about holding your own events, so I wanted to give you some steps to making sure you hold your own ultra-successful event. And for me, it all starts with the connecting opportunities. (18:02)

So if you have been thinking about using events as a great upsell, or a VIP experience, or maybe a new revenue stream, you will want to listen in to all the takeaways from this episode. For each point I walk through, I made sure to provide a “take action” piece for you so you can immediately apply it to your own event planning.

Let’s get started making events work for your business.

Here’s a Few Fun Shots from the Event:

Check out these highlights:

  • WHY I decided to open my events to all of my students. [2:18]
  • The art of layering elements for a fabulous experience (in other words: gifts!). [7:39]
  • The feeding frenzy I created—and how to get people to stay in the room and connect. [10:42]
  • Thinking about inviting guest speakers? Check out these criteria to help you choose. [16:30]
  • Why you should consider including a VIP experience.[20:00]
  • There’s always room for improvement… [21:22]
  • How to make Q&A time meaningful for everyone (and not have it drag on!). [23:35]

Results are not guaranteed. Please see earnings disclaimer for more detail.

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