Listen on…
What if I told you that you could double, triple, or quadruple your investment marketing dollars leading up to a launch.
Before you roll your eyes, hear me out!
You can do this by using smart FB and Instagram ad strategies.
And yes, there is a catch.
You need to follow a proven system.
Anyone can create a Facebook ad. It takes a tried and tested strategy to create a winning one (and do it again and again like clockwork).
That’s right… you can run successful Facebook and IG ads before you’ve created and launched your digital course, membership, or 1:1 offers.
You can start using ads to build your list and increase your visibility TODAY so that when you do launch, you’ve got an engaged audience of ideal customers ready to click your ‘Buy Now’ button without hesitation.
Do I have your attention yet?
In this episode, we’re going to talk all about creating smart Facebook and Instagram ads, and I can’t think of a better person to teach you a proven social media ad success system than my good friend, the one and only Rick Mulready.
If you’ve been with me for a while, you know him well. He’s the Regis to my Kelly and the king of social media ads. (And holds the title for the most guest appearances on my podcast — if there were a prize for that!)
In this episode, Rick and I answer the top 10 burning questions we see over and over and over again when it comes to ads.
We answer things like:
- The secret sauce to getting people to register for your webinar.
- Images, videos, and carousels (oh my!), and which is the most effective type for ads.
- If it’s really worth your time to target your customers.
- Why it is 100 percent vital to understand your ideal customer avatar.
- Why the heck ad costs are rising like a hot air balloon.
- Campaign budget optimization and why you need to know what it is.
- The truth behind knowing if your ads are actually working.
- What’s the deal with videos on social media?
- Why your ads are getting to boot.
- The importance of running ads when you’re not launching.
Are you an online expert, such as a coach, course creator, consultant, maybe you have a membership program, you’re doing webinars, challenges, and growing your list?
Are you avoiding ads like your avoid your grandma’s jello mold at Thanksgiving because (like that jello mold) they freak you out?
Are you dabbling in ads but about to throw in the towel because they aren’t delivering?
If you’re one, two, or all three of those things than this episode is for you!
- [05:09] What objective do I choose to get people to register for my webinar? You have to make a choice! You have to choose between lead generation and conversion. Conversion is having people click on your ad and, as a result, land on your beautiful webinar registration page. The thank-you page is then used as custom conversion tracking. Easy peasy! Rick suggests using the conversion objective instead of the lead generation objective.
- [07:14] What's the most effective ad type? Brace yourself for our answer… ready? You have to test things out! I know, I know! You've heard it before and for good reason. Any ad can truly be effective, which is why you have to test the waters and see what works best for you.
- [09:50] Should I target other Facebook pages or cold audiences? Prioritize warm audiences first (you know, the loyal people on our list and who frequent your website), and then create a lookalike audience to target those who just haven't stumbled upon your magic yet.
- [13:27] Do you truly understand your target customer? Here's the truth… you need a holistic understanding of your target customer to do well with ads. There's no way around it. Once you know your target customer, your next step is to create sub-segments.
- [19:54] Why are ad costs rising? They are more advertisers than ever, and more competition equals higher ad costs. It's just the nature of the beast. Plus, things like holidays and current events, like the election play into the pricing of ads.
- [23:08] What's CBO or campaign budget optimization? Essentially, it's the default way to set budgets, which you can set at the campaign level. The algorithm divides the budget by the ad performance. Gotta love the algorithm, right?
- [28:33] How do I know my ads are working? Answer this… what's your cost per lead? You want to aim for at least a 20% conversion rate. And tools like Leadpages make it easy to track this by telling you your conversion rate. Our challenge for you is to focus on increasing rates and the consistency between the page and ad. Deal?
- [35:25] What's the deal with video? Here's an industry secret… try creating ads with mobile in mind first. If you choose to create an ad video, make sure you're creating it for the platform where your audience is consuming video.
- [37:44] Why are my ads getting disapproved? The good news is that this happens to everyone, Rick and I included. The best we can all do is to review ad policies to keep up with changes. But the quick and dirty is this, don't make promises or insinuate people are struggling with certain things. If you speak to positivity and transformation, you should be good to go!
- [40:39] Do I need to run ads when I'm not launching? The answer is yes! A rock-solid strategy is to consistently run ads because it will build engagement and your list. Yes, please! Plus, Facebook rewards consistently running ads, which reduces the cost of your ads during launch time.
- [43:23] Bonus tip: Mindset around testing. Keep testing (even when you don't feel like it) until you crack the code for your business and industry!
I’m telling you, Rick is the master of simplifying Facebook and Instagram ads for online experts.
He’s my go-to expert when I have questions about ads (and he’s one of my fave repeat guests on the podcast!)
That’s why when he told me he was hosting a free training that’ll walk you through his proven system step-by-step… I knew I needed to share it with you.
Check out Rick’s free training right here ⇒ How to Generate Profitable Leads & Sales with Facebook and Instagram Ads Without Wasting Time, Getting Overwhelmed Or Breaking the Bank
During this free online training, you’ll learn:
- The EXACT 3-phase formula of a winning and profitable Facebook ad campaign .
- What to do when you have a small ads budget but you want BIG results (it’s totally possible to see hockey stick growth from as little as $10/day) .
- The common mistakes most people make with Facebook ads and how to avoid them .
- How other Facebook ad “newbies” like you are quickly growing their email list and making more sales.
- And so much more…
If you’re ready to play a bigger game, increase your impact (+ income), and generate more leads and sales using Facebook ads, click here to save your spot on this free training!
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