Listen on…
What if I told you that there is a fast-track strategy that you can use to launch a digital course or a membership site. Would you be interested?
And here’s the cherry on top… you don’t have to have a big audience or list to make this approach successful.
I know. Crazy town, right? While it seems too good to be true, my guest today is going to prove that it can be done, and he has the exact steps to do it.
My guest is Stu McLaren, and it’s not his first time on the show. You might remember him from episode #260, where we spoke all about membership sites.
In this episode, Stu shares a mind-blowing strategy called the “Founding Members Strategy,” which allows you to successfully launch your product or service with a tiny audience.
He is going to tell you…
- Exactly how to use this strategy.
- How it will benefit you and your audience.
- Five elements to make this strategy successful.
- Real-life stories of how this has successfully played out in the lives of some of his students — students whose audiences range from tiny to large.
Whether you’re just starting out or you’ve got your business down pat, you’re going to love his step-by-step strategy that you can start using right away.
Here's a little more detail about this episode……
- [02:56] Stu talks about what he calls The Founding Members Launch: how to do it, how it will benefit you and your audience, and what elements make it successful.
- [09:29] The strategy will create momentum which will lead to clients. And you can start with a tiny audience.
- [11:42] This method allows you to validate what you are considering, to make money before you create anything, and, most importantly, to generate stories.
- [16:16] Stu talks about how to invite people to join before you've created anything. This invitation can be through email, Facebook, or Instagram.
- [20:32] You don't need a massive audience to do this. You don't need to wait until your list gets to a certain point. Don't let fear and perfectionism hold you back. Think about helping your audience and your fear will disappear.
- [22:34] The five key steps to The Founding Members Launch include: sharing the idea, casting the vision, the invitation, the call to action, and the follow-up.
- [31:29] People on the ground floor can be grandfathered in at the founding member price.
- [36:17] Stu has just launched a free training experience to facilitate this. His free experience will walk you through how to launch, grow, and scale a highly profitable membership.
We also chat about Stu’s phenomenal 3-part video workshop all about turning what you know, love, and do into a profitable membership.
You’re in luck because, today, Stu releases the first video where he talks about the “old” way of doing business versus the “new” way of doing business, which means recurring revenue and customers.
Click here to grab this eye-opening video and to get signed up for the 3-part video workshop!
This episode is also brought to you by LinkedIn Marketing. If your goal is to target your customers where they’re engaging every day and when they’re ready to make a buying decision, I want you to consider LinkedIn. When you advertise on LinkedIn, you’re attracting potential customers and fostering relationships that often translate into high-quality leads, website traffic, and higher brand awareness. Go to LinkedIn Marketing to redeem a free $100 LinkedIn ad credit and launch your first campaign
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