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#322: How To Build Your Email List from the Ground Up

June 25, 2020

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There are two things that go hand in hand: being an entrepreneur and having an email list. Eleven years into my business, this is something I know for sure.

And despite the necessity of an email list, I still hear objections like…

  • “I don’t know where to start.”
  • “I want to wait until I have more followers.”
  • “There’s too much tech set up.”

Whenever I hear these objections, I shrug it off, knowing that each one can be debunked — which is exactly what I do in this episode.

Not only do I debunk these objections, but I also tell you the 3-piece recipe you need to start your email list and your first step to create a thriving list.

My hope is that, from this episode, you’ll gain the knowledge and confidence you need to get your email list up and running within one week of listening to this episode (or less)!

Let’s check it out…

  • [09:31] Are you guilty of any of these three common list building objections? Find out what they are!
  • [13:00] Let’s talk about starting from the ground up. That means you begin by setting up your email service provider. This is your platform for collecting your subscribers and sending emails to them. The good news is that this software is extremely easy to use and set up.
  • [14:37] Can I let you in on a little secret? If you have a relationship with your list, it doesn't have to be big to be mighty. You can have a very small list and still make great money. The key is to have an engaged, loyal list.
  • [22:31] Find out what my favorite email service provider is!
  • [25:32] Here’s a three-piece recipe to getting your email list rockin’ and rollin’. First, set up your ESP (email service provider). Then, create an irresistible lead magnet. Finally, share your lead magnet over and over again. It’s really that simple!
  • [29:21] My favorite thing about having a healthy email list, is that the return on investment is far more powerful than that on social media. If you have a viable offer and understand what your audience needs, you can make money at any time when you have a loyal email list.

Click here to listen!

This episode is brought to you by Acuity Scheduling, a scheduling platform that will help you to book more clients, get paid on time, and automate and organize your business’ day-to-day tasks. For a limited time only, you can get 45 days of Acuity Scheduling absolutely free — no credit card required. Click here to automate your schedule!

This episode is also brought to you by Gravy, the company I trust to contact my customers within hours of a failed payment, capturing the updated billing information, and saving the customer my team and I worked so hard to acquire. If your revenue is currently at $250,000 or more a year and you know you’re losing money due to failed payments each month, I encourage you to check out Gravy. Click here to see how they can be an extension of your customer service and save you money.

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Go All-In on Growing Your Email List

If you’re ready to start growing your business’s most important asset, join me for a gamechanger of a FREE Masterclass: The Relaxed Business Owners Guide to Building a Profitable Email List.

Results are not guaranteed. Please see earnings disclaimer for more detail.

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