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#327: Stop Leaving $$ On The Table — Add A Digital Course To Your Biz (Here’s How!)

July 23, 2020

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Want to know what I love most about a digital course?

I love that they can literally be added to almost any business and that once you create your first digital course you set the foundation for something you can sell over and over again with just a few tweaks and updates!

And that’s exactly what I’m laying out for you in this episode — how to add a digital course to your existing business so that you can boost your revenue, free up your time, and build a business that works for you and not the other way around.

If you’re a coach, consultant, service provider, online entrepreneur, or have a membership site, I have specific examples of just how to take what you offer, put it into a course, and sell it to reach more people and make more of an impact.

I also give you my three profitable course types along with real-life examples of what type works best for each business structure.

Here’s a look at this episode…

  • [05:18] Creating a digital course as an extension of your one-on-one coaching or consulting business just might be one of the best things you could do for your business. There are multiple ways to successfully do this! You could offer the course to anyone who isn't a one-on-one client or require potential one-on-one clients to go through the course first.
  • [14:31] Do you have a membership site? You could add a digital course to your membership experience or offer it as a low price front-end membership that comes before your digital course.
  • [20:21] Are you a service provider? You could teach the skills that you use when you provide your service, which would allow you to expand your reach and scale your business.
  • [28:16] Another option is to lead with a digital course as your number one revenue generator — this is what I do with Digital Course Academy®️. The key to having your digital course as the focal point of your business is to always create content that aligns with your digital course even when you're not launching.
  • [32:18] A starter course is a jumping-off point that can help your students get started in your area of expertise.
  • [34:38] A spotlight course takes a deeper dive into just one main area. It offers unique and hyper-focused detail in one main area.
  • [35:38] A signature course is a complete comprehensive system in one in-depth course. It's the entire framework for a total transformation and achieving major results.

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This episode is brought to you by the Full Focus Planner. The only planner that helps me stay organized, focused, and on track to succeed. With their “Daily Big 3” and annual goal-setting prompts, I keep my goals top of mind, and my actions aligned with what’s most important. Join me in making 2020 the best year yet! Head here to grab your planner.

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