Made easy


#332: What Kind Of Course Is Best For Your Business

August 20, 2020

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Not all digital courses are created equal.

There’s a Signature Course, a Spotlight Course, and a Starter Course. All are different and unique in their own way and all can work well for different entrepreneurs and online businesses.

In this episode, I share a student story about each course type. I talk about…

  • Why the specific course type worked best for their business
  • The successes that they had with this course 
  • How it fits into their business like a puzzle piece

Plus, I even share a little advice and guidance for other entrepreneurs thinking about creating a course. 

If you’re not sure what type of digital course would work best for your business, this episode is for you!

Here’s a glance at this episode…

  • [03:14] A Signature Course is a complete comprehensive system all-in-one course. It's specific, detailed and includes the entire framework for a total transformation.
  • [04:12] Rhea Reid has a Signature Course teaching rising pro photographers how to run a successful photography business and has generated around $30,000 from this one digital course.
  • [07:31] She says, “This is the time for self-education. Having a digital product is extremely important for entrepreneurs and coaches when it comes to scaling and reaching more people.”
  • [08:13] A Spotlight Course takes a deeper dive and offers specifics and hyper-detailed information into just one specific area. My student example is Clare Le Roy, who has created a Spotlight Course called SketchUp for Interior Design Beginners. (Please note: there is an inaccuracy in Clare's name and business name in the episode. However, all links on this page are accurate.)
  • [10:32] Clare had been working with clients one-on-one for about seven years. Clients kept asking how she designed her drawings, and that's when she decided to create this specific course. She made $36,000 during her validation presell launch alone!
  • [11:41] She now has four courses and has generated an additional $350,000.
  • [15:33] Louisa Deasey has a Starter Course called The 30-Day Journaling E-Course. This type of course is a jumping off point where you help your student get started in your area of expertise.
  • [17:53] She made about $3,000 with her Starter Course but went on to make close to 6-figures with her Signature Course.
  • [18:52] Her advice is to create a smaller version of your Signature Course and set it up at a super low cost, so your audience members can dip their toes into it.

Click here to listen!

This episode is brought to you by Gravy, the company I trust to contact my customers within hours of a failed payment, capturing the updated billing information, and saving the customer my team and I worked so hard to acquire. If your revenue is currently at $250,000 or more a year and you know you’re losing money due to failed payments each month, I encourage you to check out Gravy. Click here to see how they can be an extension of your customer service and save you money.

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