Listen on…
How Online Business Owner Joy Foster Made $1 MILLION From ONE Digital Course (And Why One Course > Than Multiple )
What if you offered just ONE product in your business?
As an online entrepreneur, you most likely have one of two responses…
You either sighed a big sigh of relief. (I don’t have to do 40 things at once!)
Or, I just made you really nervous. (But I HAVE to do 40 things at once!)
Whatever camp you find yourself in, hear me out.
I believe with all my heart that launching one digital course multiple times is the most effective and efficient way to generate significant revenue in your business.
And that might make you think, “But Amy, if you earn that kind of revenue from one digital course, you must be able to make EVEN MORE from MANY digital courses!”
Nooooot exactly.
In fact, I’ll prove it to you!
In this episode, I sit down with one of my DCA students and online business owner, Joy Foster.
Joy made one million dollars by selling ONE digital course.
Bananas, right?.
And here’s the best part… Joy’s story isn’t that unique.
Joy runs a social enterprise that helps women learn tech so they can start a business or make a career change. Her business model was like many of my listeners’ — workshops that were strictly local and in-person.
But after a while, that business model wasn’t financially viable anymore and she knew she needed to find a way to scale.
So how did Joy go from struggling to make ends meet to million dollar status — with ONE product offer?
Joy’s breaking it ALL down in this episode, including:
- Her first failed course launch and what exactly didn’t work
- Why she downsized from multiple course offers to just one (and what that meant for her bottom line)
- The simple strategy Joy used to take her conversion rate from 1.48% to 15%
- How she resists “shiny object syndrome” and remains faithful to her one-course model
- What Joy believes she could have done to reach success sooner
- And so much more!
My dear entrepreneur, YES — You can focus on less in your business and still achieve more.
So go for it…breathe that big ol’ sigh of relief!
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Here’s a glance at this episode…
- [03:45] Joy is the founder of TechPixies which helps women in business leverage the power of Social Media. Her course has generated more than one million dollars!
- [08:19] One of the best ways to build a course is to do it live with your students. You can sell it before you build it.
- [13:06] To reach success sooner, Joy could have focused more on list building. She also began to understand conversion rates and had a mindset shift.
- [25:56] Joy shares how a mindset shift helped her to become brave enough to double her ad spend. If you don't have the confidence, you won't have the courage. She had to trust the numbers, not her feelings.
- [32:09] Joy uses the sales page structure, course structure, and webinar structure that she learned in DCA. She's also an action taker!
- [49:15] A digital course has made Joy officially unemployable. She also has more time for her kids and controls her own schedule.
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