Made easy


#443: The Mini Ad Training: 4 Key Principles For High-Converting, Low-Cost Ads

March 17, 2022

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Increasing your conversion rate just got that much easier

Creating a high-converting ad on a budget may seem super tricky, but it’s actually quite simple if you play your cards right. 

Believe me, I’ve had my fair share of ads that have completely flopped, and am no stranger to that feeling in your stomach when you realize that you just spent a ton of money and have absolutely nothing to show for it. 

What’s almost worse than that is having to try it all again without the certainty that you’re going to get a return on your investment. It’s not an easy place to be, my friend, and I’ve been there too.

So here’s the good news. I’ve done allllll the trial and error for you over the past 13 years of being an online marketing entrepreneur, and have learned a thing or two about how to create ads that convert without spending (and wasting) a ton of money. 

In this episode, I share the four principles that I LIVE BY when creating ads for my own business. To this day, I run through this list to make sure that my ads are hitting the mark in each of these areas, and it hasn’t done me wrong.

My hope is that you take these principles, apply them to your own ads, and then watch your conversions continue to grow over time. 

And for the cherry on top, you can snag a free resource with a roundup of my top performing ads in the notes below — because let’s be real, seeing some examples in person will be that much more helpful when you go to create your own ads.

Here’s a glance at this episode…

  • [05:05] Principle #1: Spend time perfecting your headline. Be specific while also being intriguing. Your audience should instantly understand if what you’re promoting is for them or not.
  • [06:52] Principle #2: Be intentional about using keywords and key phrases. Start by reading posts on social media and take note of the language your audience is using. Observe their pain points, and try journaling through some of them.
  • [08:48] Principle #3: Your ad should add value. How will what you're selling provide a solution? You must understand the pain points of your audience. 
  • [10:59] Principle #4: Don't forget your call-to-action (CTA). Let your audience know exactly what you want them to do.
  • [12:43] Some of my best call-to-actions are very simple, such as “sign up,” “listen now,” and “learn more.” 
  • [22:21] A/B testing is when you use two variations of something. Test images/video, headlines, and copy. Run your test in this order for at least a week.
  • [23:57] To effectively measure your ad performance, create a spreadsheet that tracks ad spend, total reach, landing page views, average CPC, average CTR, average CPL, and landing page conversion rate. 
  • [25:46] When your ad is denied, look at the reason why it was denied, and fix it. If you're denied in error, resubmit it for a manual review.
  • [26:48] If you don't have a list, you don't have anyone to sell to. You must grow your email list.

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