Made easy


#450: How to Bounce Back After a Disappointing Launch

April 12, 2022

Listen on…

Failure to launch is not the end of the world, it’s an opportunity to do better

Say this outloud: 

Failed launches happen, and it's ok when they do.

Say it again, and this time, actually believe it! 

It’s true, friend — failed launches are simply a part of being a digital marketer, and you’ve just got to accept it. It doesn’t matter if you are the most successful course creator on this planet or just getting started — they happen to everyone, including me. 

Over the years I’ve done dozens of launches, and one thing I’ve learned is that the bad launch fairy does not discriminate. She will literally take the launch that you spent the most time on — the one that you were certain would be a smashing success — and turn it into a complete flop with a poof of her wand, leaving you disheartened and totally confused. 

Well, that’s what it can seem like anyways — and if you’ve ever had a launch that didn’t go as well as you expected, I’m sure you can relate! 

The question is, how do you move on from that failed launch and make sure that the next one blows it out of the park? #Spoileralert, it has everything to do with your mindset. And as hard as it can be to pull yourself up from your bootstraps and march onward, you’ve just got to do it.

In this episode, you’ll hear:

  • The mindset I embrace to move on from disappointing launches 
  • What I discuss in my team debrief meetings after a launch doesn’t go as planned
  • Ways you can learn from your failed launch and go on to create something 10x better

Are you ready? Let’s get started.

Here’s a glance at this episode…

  • [04:00] I'm talking about the mindset you need to have to recover from a launch that didn't go as planned. I know the dark places you could go when things don't turn out as you hoped. 
  • [06:41] The first thing you need to do is look at your metrics and the data. You can even do a debrief with your team about what did and didn't work. 
  • [07:47] Give yourself 24 hours to feel sad. I'm not saying you can't feel the emotion, but you can't stay there – then get back in the game.
  • [08:39] Don't compare your launch to previous launches. Bad launches happen. It's just part of the game. A better question is, “What can I do better next time?”
  • [13:11] You don't want to lose the present when you're chasing the past. Be present with your audience and your team. 
  • [16:08] When things don't go as planned whether it be a launch or some type of promotion, don't make it mean something that it doesn't and don't look back and compare it to launches from the past.

Click here to listen!

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