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#460: How To Set Up A Flexible Business With Annie Chang: From Live Launching To A Membership To Evergreen Success

May 12, 2022

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The co-founder of Olea & Fig shares how she generated $200K in digital course revenue in less than 2 years

There is, quite literally, nothing that brings me greater joy than to see my students become incredibly successful. It’s what drives me to keep creating, teaching, and pushing myself to be the best version of myself that I can be.

And that’s why I’m so excited to share this student success story with you. In this episode I’m chatting with one of my students, Annie Chang of Olea and Fig — an online business that helps women solopreneurs become the “go-to” in their markets by attracting the right customers online.

Annie and her business partner and sister, Terrie, used what they learned in Digital Course Academy to create a thriving online business that works for them. Not only did they generate $200,000 in revenue from their digital course after only two years of being in business, but Annie was even able to take an eight month maternity leave.

Yes, friend — you read that correctly. Eight months. If that’s not the definition of a flexible (and ideal) work environment, then I don’t know what is. 

The thing is, they set up their business in a way that all comes back to listening to their audience. And if you’ve been tuning in to this podcast for a while, you know that tapping into your audience’s wants and needs is crucial to having a successful online business. 

In this episode, Annie shares:

  •  How they launched their core program with two completely different offers
  •  When they knew it was time to add a membership program to their business
  •  Their most successful strategy for selling during live launches
  •  How to run an automated challenge and keep the engagement up
  •  Ways to serve two audiences with the same program

This was a super fun and informative conversation, and it’s my hope that Annie and Terrie’s story will give you a little peek at what’s possible.

Here’s a glance at this episode…

  • [04:20] Annie and Terrie teach solopreneurs how to build and grow a customer attracting online brand. 
  • [05:15] They were both tired of their corporate jobs and in 2018 decided to help small businesses with brandinig and marketing. Their 2021 revenue was $320,000 from online offers and $276,000 from courses and memberships.
  • [06:43] They have two programs marketed to two different audiences. One audience likes one off purchasing, and the other audience wants more personal support.
  • [10:42] Their Live webinars convert around 10% as opposed to the 5% of evergreen conversions. 
  • [17:53] They added a membership in 2020 after stopping their one-on-one in 2019. The membership offer is a great add on and upsell with the VIP package. 
  • [24:00] They have automated webinars and challenges for their evergreen content. The automated challenge is delivered through email and is very easy to execute but also shows progress. 
  • [26:51] The challenges have boosted their conversion rate to 18%.
  • [33:31] Annie was able to take an 8-month maternity leave because of having automated programs of support.

Click here to listen!

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