Listen on…
I’m living proof that a Live launch can be done without running yourself into the ground
I’m sure you’ve heard the recent Live Launches vs. Evergreen debate on social media recently. And if you haven’t heard, here’s the TLDR version: people claim Live launching is a thing of the past, and Evergreen is the way to go.
Yes, Live launches can be exhausting, and yes, they do require a lot of preparation. But they are also incredibly powerful, and can bring you an out-of-this-world return on investment if you do them right.
Believe me, I understand the argument. Over the past 13 years I’ve had more than my fair share of Live launches that have completely run me into the ground. It’s no fun, and I would not wish that upon anyone.
But here’s the thing — it doesn’t have to be that way, and I assure you that there’s a beautiful way for Live launches and an evergreen offer to coexist in your business that brings you a ton of flexibility, freedom, and so much more.
I know, I know. You're probably wondering how on God’s great Earth it’s possible to emerge from a Live launch feeling like a million bucks, and I’ll give you a clue: It’s all about being intentional.
Yes, sweet friend. There are specific things you can do to ensure that you are prioritizing your mental and emotional well-being, and also executing a flawless launch.
So in response to the anti-Live launch chatter on social media, I’ve come up with a Live Launch Wellness Checklist that you can use to keep yourself in check and make sure that you’re taking care of yourself before, during and after your Live launch.
I promise, when you show up for yourself first, you’ll fall in love with your business structure AND fall in love with Live launching.
Happy listening!
Here’s a glance at this episode…
- [05:35] Take care of your wellness before, during, and after your live launch. Make your wellness, health, and mental well-being part of your launch plan. Make it part of your personal pre-launch runway plan.
- [12:34] 1. Set up some mindset hacks. Write out mantras for pre launch, launch and post launch.
- [17:34] 2. Fueling your body. Have a plan and meal prep to avoid grabbing sugary snacks.
- [22:31] 3. Schedule some time to move your body during your launch. Be gentle with your body, but at least get some movement in.
- [24:38] 4. Plan something special for after your launch. It could be a getaway, staycation, or even a massage.
- [27:50] 5. Talk to your family and those closest to you. Set up a plan and make boundaries and ask for help. Communication is key and it’s essential you paint a picture for those that are close to you.
- [31:47] 6. Get an accountability partner. It works great if it's another entrepreneur who does live launches as well, but you really just need someone to check in with during your launch and share your wins or frustrations.
- [33:26] 7. Remember to have fun and find moments of play during your launch! How could you get yourself to repeat a launch over and over if it's not fun?
- [36:28] Action Items: Be intentional and really set yourself up for success with your live launch. Take care of your well-being and mental state, and live launching will be something that you look forward to.
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